Slides from the 1st ever StartupSEO.TO event by Powered by Search. This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup. Slides Images Credit: SEOMoz & Eliance.

1. Hey Startups!
Don’t Pay for Users. Earn ’em instead
#StartupSEO.TO
Dev Basu | President @ Powered by Search Inc.

2. Who is Powered by Search?
Powered by Search is a full
service, award winning
Canadian Internet Marketing
agency.
Enterprise Results with
Boutique 1:1 Service.
SEO, Local Search, Paid
Search Solutions.
In 2011, Ranked Amongst
Canada’s Top Local Search
Firms by TopSEOs Canada.

3. What is SEO? Baby don’t
hurt me.

4. SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.
News/Media/PR
SEO Email
Blogs + Research/White Papers
Blogging
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
R Local Portals
Forums (AKA all the “free” traffic sources)
Webinars
Social Word of Mouth
Bookmarking
Direct/Referring Links Podcastin
g
Type-In Traffic Q+A Sites

5. Gotta Raise
Some
Funding
Every Day
Low to No Budget
I’m Hustlin’.
for Paid User
Acquisition
Typical Startup Life

6. What We’re Going to Be Talking About Today
• The Search Landscape
• Understanding The Value of SEO
• The Key to Startup SEO Success
• Keyword Research
• Building Search Friendly Websites
• On Page Optimization
• Link Building Strategies
• Using Social Media Channels for SEO
• Q+A

7. The Search Landscape
Currently, there are more
than 3 billion
searches/day on Google

8. Evaluating a Typical Search Result

9. Click Through Rates

10. Do You Have a
Product/Service People
Are Looking For?

11. Keyword Research Provides the Answer

12. Keyword Research Provides the Answer

13. Why Should I Care About
Choosing The Right
Keywords?

14. Because SEO is a Winner Takes All Game.

15. The Math – It’s Pretty Awesome.
12,000 Searches
5,400 Visits per Month
10% Dating Offer Conv.
Payout $30/lead.
540 Leads X $30 = $16.2K

16. Okay I’m In. How Do I
Dominate Search?

17. Short Tail and Long Tail Strategies

18. You have to do these
right, before you can
Algorithmic Ranking Factors
do these right

19. The New Google: Here’s What Matters
Algorithmic Ranking Factors

20. Key to SEO for Startups?
Killer Content
Great PR Coverage
Lots and Lots of Links.
Search Friendly Architecture

21. Step 1: Keyword Research
Resources
• Google Keyword Tool
• Google Insights
Tools and Customer
Research Input • Google Trends
• Wordtracker, Wordze,
Business Exec
• KeywordSpy, AdGuroo
Input • Web Analytics

22. Step 2: Creating Search Friendly Architecture

23. Step 2: Eliminate Common Architectural Problems
• Duplicate Pages, Titles, Meta Data
• Dirty URLs w/ Session ID’s, Parameters
• 302 Redirects, 404 Pages, 500 Server Errors
• Canonicalization
• Excessive Code Bloat

24. Step 3: On-Page Optimization
Title Tags
Keywords
Anchor Text
In Content
Internal Image Alt
Headers
Links Tags

25. Step 4: Off-Page Optimization
Global Inbound Links
Page Specific Anchor
Inbound Links Text
Domain Page Follow vs
Trust Trust No Follow

26. Step 4: Get Press + Links (B2B vs B2C Examples)

27. Step 4: Get Press + Links

28. Step 5: Link Bait Early and Link Bait Often.

29. Bonus Points: Guest Blog

30. Bonus Points: Answer Questions

31. Bonus Points: Video Content

32. Bonus Points: Rock Social Media Like It’s Nobody’s Bizness.

33. SEO isn’t an Island. It’s Part of the Inbound Marketing Mix.
News/Media/PR
SEO Email
Blogs + Research/White Papers
Blogging
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
R Local Portals
Forums (AKA all the “free” traffic sources)
Webinars
Social Word of Mouth
Bookmarking
Direct/Referring Links Podcastin
g
Type-In Traffic Q+A Sites

34. Still Need More Reasons to
Do SEO?

35. 1. Lowest Cost Per Lead
2. Highest Volume Other
than Social Media.
3. Demands Technical
Nimbleness.
4. Big Companies Don’t
Get it.

36. Thanks For Coming! 
Q+A Sessions Follows.
dev@poweredbysearch.com
@devbasu and @poweredbysearch
Facebook.com/torontoseo

37. Thank you