Why do some campaigns explode and other's go bust? Learn why viral phenomenons like the #ALSIceBucketChallenge tell a story, polarize audiences, and drive people to action. Discover critical insights into how to craft your brand's story, reach the right audience, and deliver lasting value to your company and your brand advocates.

1. Storytelling in a Digital World
If you want to be heard,
tell better stories.
#inboundcon

2. Dev Basu
@devbasu

3. What is Storytelling?

4. Stories connect
ideas to
a narrative.

5. In marketing, stories help us tellbefore we sell.

6. #icebucketchallenge
$10M donated in Canada
$113M in the United States.

7. Great stories succeed because they are able to capture the imagination
of large or important audiences.

8. Simple
Unexpected
Credible
Concrete
Emotional
Shareable

9. Stories are passed on from
person to person

10. Each person ownsthe idea, modifies it, and can choose to pass it on or let it die.

11. Only the best stories
survive.

12. Why does storytelling matter?

13. TV, Radio, and Print Changed the waystories were told.

14. Things went from survival of the fittest to survival of the richest.

15. Social Media & the Internet changed the
paradigm.

17. People don’t buy what you do, they buy why you do it.

18. 78% of CMO’s believe that content is the
future of marketing.

19. 2/3marketers believe branded content is superior
to mass media messages.

20. Stories make ideas stick.
They unlock the ah-ha moment between the storyteller & the listener.

21. How can I create value beforeI extractit?

22. beauthentic.

23. beinteresting.

24. be personable.

25. Marketing needs to become a more nobleprofession

26. Bloggers write articles
Marketers tell stories.

27. The Arc of Great Storytelling

28. A story is a character in pursuit of a goal in the face of an obstacle or a challenge.

29. How the character resolves the challenge is what keeps us interested.

30. What do these guys have in common?

31. A Framework for Storytelling
The Hero’s Journey

32. Setting the Scene
Crises
Mentorship
Magic Gift
Transformation
Resolution

33. Your Customer is the hero

34. Your brand is the mentor.

35. Your solution is their secret weapon.

36. Setting the Scene
Crises
Mentorship
Magic Gift
Transformation
Resolution

37. Setting the Scene
Crises
Mentorship
Magic Gift
Transformation
Resolution

38. Together, you can make magic.

39. So who’s gonnabe heard?

40. We are.

41. dev@poweredbysearch.com