This document discusses monitoring user experience (UX) through ongoing analytics. It covers topics like acquisition vs. retention, benefits of monitoring experiences, tools available for analytics, and challenges involved. The document recommends defining and driving product development based on analytics, optimizing features and value based on user behavior data, and justifying costs by watching how people actually use products. It provides examples of analytics tools and discusses how they work to measure metrics in real-time and slice user data to identify stickiness and focus on the user experience.
2. TOPICS
• Acquisition vs. Retention
• Benefits of monitoring experiences
• Tools available
• Hands on look
• How the tools work
• Challenges involved
@engwise
4. BENEFITS OF ANALYTICS
• Define and drive your development roadmap
• Optimize features and value
• Identify your best users
• Distribute the behaviour of your best users
• Justify your product development costs
• Watch HOW people use your product, not how they SAY
@engwise
19. HOW THE TOOLS WORK
Operational
Stage
Transform Warehouse
@engwise
20. CHALLENGES INVOLVED
• Using acquisition tools to measure usage
• Using multiple tools (with inconsistencies)
• Identifying what to track
• Choosing the right tools
• Vanity metrics
@engwise
Notas del editor
\n
\n
- retention and engagement measurement is a newer ability\n- people are only beginning to separate acq and ret.\n
- analytics are not the only solution\n- there are methods of knowing how users are behaving:\n- customer reviews (app stores)\n- issue customer surveys\n- customer support issues\n- user testing\n- We’ve had times where behavioural tracking has identified bugs and security holes\n
\n
- go through each of the items\n- mention real time\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
- with multiple tools, it’s more common to watch trends. Platforms drop data.\n\n- for vanity, people look to real time statistics and metrics that are cool to watch, but give no overall view of \n
