A new year has arrived and now is a great time to plan out how you will boost your cloud potential. First, you’ll want to gain the necessary skills via official Salesforce developer training and/or directed self-study. Then you’ll be ready to go after the prized Salesforce.com Certified Force.com Developer credential, which allows you to demonstrate your Force.com prowess to potential employers and to distinguish yourself from the crowd. Trained and certified Salesforce Platform developers are sought after like never before, and this webinar will help you navigate the path to a new or elevated career via developer training and certification. This webinar answers key questions such as: :: What training or certification options exist and which should you pursue? :: What types of questions can you expect on the certification exam? :: How should you prepare for the exam? Formal training vs. self-study? :: What resources are available to you? :: What should you do after getting certified? :: How do you maintain certification?

1. Boost Your Career:
Get Cloud-Trained and Certified
Leah McGowen-Hare Nina Marinova
Senior Technical Instructor Sr. Project Manager
@LeahBMH Salesforce.com Certification
@SalesforceCert

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially
from the results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering
new functionality for our service, new products and services, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security
measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most
recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to
update these forward-looking statements.
Join the conversation: #forcewebinar

3. Follow Developer Force for the latest news
@forcedotcom / #forcewebinar
Developer Force – Force.com Community
+Developer Force – Force.com Community
Developer Force
Developer Force group
Join the conversation: #forcewebinar

4. Have questions?
§ We have an expert support team at the ready to answer your
questions during the webinar.
§ Ask your questions via the GoToWebinar Questions Pane.
§ The speaker(s) will choose top questions to answer live at the end
of the webinar.
§ Please post your questions as we go along!
§ Only post your question once; we’ll get to it as we go down the list.
Join the conversation: #forcewebinar

5. Agenda
§ Salesforce.com Certification Overview
§ Certified Force.com Developer Exam Content and Structure
§ Training Resources
§ Get Certified
§ Q & A
Join the conversation: #forcewebinar

6. Webinar Objectives
§ Provide explanation of the exam and what to expect
§ Provide exam preparation resources and recommendations
§ Address questions amongst the group
§ Give you the confidence to pass the certification
§ Help take you to the next level of your career!
Join the conversation: #forcewebinar

7. Certification Overview
Join the conversation: #forcewebinar

8. Growth of the Program
Learn more: http://certification.salesforce.com/
Join the conversation: #forcewebinar

9. Who is a Salesforce.com Certified Professional?
THE PLATFORM DEVELOPER:
Prove the power of the Cloud with the best combination of clicks and code to
build and deploy custom applications with Force.com
It’s a pre-requisite
80% of an app on Force.com can be But … code is good too.
built without writing a line of code
Join the conversation: #forcewebinar

10. Why should I get Developer Certified?
ü To boost your career to have a strong future.
159% growth in demand for Salesforce talent since 2008.
(HireOnDemand 2012)
ü To differentiate yourself as a Force.com platform
expert and compete for more complex
development projects.
ü To build customer confidence in your developer
skills.
ü To stay on top of new Salesforce functionality as
it rolls out 3x per year.
Join the conversation: #forcewebinar

11. Certified Salesforce Developers are Excited!
Join the conversation: #forcewebinar

12. About the Exam
§ 60 multiple-choice questions
§ 1 hr 30 minutes allotted to complete the exam
§ 68% is the passing score
§ Registration fee is USD 200, retake fee is USD 100
§ No hard-copy or online materials may be referenced during the exam
§ No prerequisites; recommend taking
Building Applications with Force.com and Visualforce (DEV401)
Join the conversation: #forcewebinar

13. The Study Guide
The Study Guide:
§ Defines the target audience
§ Lists recommended study material
(courses, documentation, etc.)
§ Lists the topics covered on the
exam
§ Indicates the percentage of the
exam dedicated to each topic
§ Includes sample questions
Study Guides http://
certification.salesforce.com/Developers
Join the conversation: #forcewebinar

14. Topics Covered on the Exam
Exam is comprehensive; you need experience
with all of the topics listed in the study guide.
Topic Percentage
Application Design 5%
Overview of Force.com Platform 5%
Data Model 32%
User Interface 15%
Business Logic 23%
Data Management 10%
Reporting and Analytics 10%
Join the conversation: #forcewebinar

15. Questions, Topics, and Weighting
§ Topics are “weighted” - topics with the heaviest “weight” are the most
significant.
§ Questions are multiple-choice or multiple-select.
§ Each question is worth one point; there is no partial credit given for
multiple-select questions.
§ Multiple-select items will tell you how many answer options to select.
§ Questions can be marked for review to go back to them before you submit
the exam.
Join the conversation: #forcewebinar

16. Prepare
Join the conversation: #forcewebinar

17. Training Options
Salesforce Instructor-led Training
§ DEV401
Self-study via online content
§ Help & Training online videos
§ Documentation
§ Developer Force resources
Salesforce Training
https://www.salesforce.com/services-training/training_certification/
Join the conversation: #forcewebinar

18. DEV401:
Building Applications with Force.com and Visualforce
Length: 5 days
Cost: $4000 (includes a voucher for the
Developer Cert. Exam)
Target: New to Salesforce, but already a
developer
Overview and Key Takeaways:
§ Provides a hands-on overview of the powerful
Force.com declarative capabilities
§ Build a sophisticated application from start to finish
§ Build Visualforce Pages
Join the conversation: #forcewebinar

19. DEV401 Content (“clicks not code”)
Data Model
§ Objects, Fields, Relationships
Security/Sharing Model
§ Profiles, OWDs, Sharing Rules, etc.
Business Process Automation
§ Workflow Rules, Formula Fields, Approval Processes, Validation Rules, etc.
Data Management
§ Importing & Exporting, Data Loader
User Interface
§ Visualforce Pages, Page Layouts, Record Types
Join the conversation: #forcewebinar

20. Course Catalog Available in Help & Training
Help Site (requires login):
https://help.salesforce.com/
Join the conversation: #forcewebinar

21. Finding Online Training
Use filters to access
different types of
training and tailor
results to your needs.
Training Catalog (requires login):
https://help.salesforce.com/apex/HTTrainingCatalog
Join the conversation: #forcewebinar

22. Search for Documentation on the Help Site
Help Site: https://help.salesforce.com/
Join the conversation: #forcewebinar

23. Developer Force Community
http://developer.force.com
Join the conversation: #forcewebinar

24. Online Content
§ Sign up for a FREE Developer § Cheat Sheets (Apex, Security, etc.):
Edition account: http://bit.ly/dfcheatsheets
http://developer.force.com/join § Books:
§ Workbooks (Force.com, Apex, http://bit.ly/forcebooks
Visualforce, etc.): • Force.com Fundamentals
http://bit.ly/dfworkbooks • Advanced Apex Programming
§ Documentation:
http://bit.ly/dfdocumentation
§ Videos (Dreamforce sessions,
webinars, etc.):
http://bit.ly/devforcevideos
• Get stuck? Post a question on the
Discussion Boards: http://bit.ly/devboards
Join the conversation: #forcewebinar

25. Events
Online Events In-Person Events
§ Webinars (intro and advanced topics): § Dreamforce 2013 #devzone:
http://bit.ly/dfwebinar http://bit.ly/df13-reg
§ CodeTalk live Q&As with Salesforce § Cloudforce (FREE - coming to a city
experts: http://bit.ly/dfcodetalk near you): http://bit.ly/cfcalendar
§ Workshops, Meetups, DUG meetings
(FREE): http://bit.ly/dfcalendar
Join the conversation: #forcewebinar

26. Get Certified
Join the conversation: #forcewebinar

27. Register for the Exam
§ Set up a test taker account to register for
an exam at https://www.webassessor.com/
salesforce
§ Take the proctored exam at testing
centers worldwide.
• Locate a worldwide testing center at http://
kryteriononline.com/host_locations/
§ Online proctoring is also available.
• Review system requirements at https://
www.webassessor.com/downloads/
§ Always log into your test taker account
to register for additional exams and view
your transcript.
Join the conversation: #forcewebinar

28. Maintain Your Credential
§ Complete release-specific, online exams for each major
Salesforce release.
§ Cost: $100 for every 3rd release exam (includes access to
Release Training & the associated maintenance exams for
one year).
§ Keeps the credential current for the following year.
§ You will be notified via email when release content and
exams become available.
Certification Exam Release Schedule
http://certification.salesforce.com/schedules
Join the conversation: #forcewebinar

29. So I’m Certified, Now What?
#1: Market yourself
§ Display your Certified Force.com Developer logo proudly
§ Create a developer profile on the Salesforce AppExchange:
http://bit.ly/appexdevs
§ Join/start your local Developer User Group: http://bit.ly/user-groups
§ Go for MVP!
http://developer.force.com/mvp
§ Get active on the Discussion Boards:
http://bit.ly/devboards
§ Go social:
#forcedotcom #askforce #Salesforce
Join the conversation: #forcewebinar

30. So I’m Certified, Now What? (cont.)
#2: Find the perfect job opportunity:
§ Developer Force jobs board:
http://bit.ly/devforcejobs
§ AppExchange developer job listings:
http://bit.ly/appexdevjobs
§ LinkedIn job listings:
http://bit.ly/linkedin-devjobs
Join the conversation: #forcewebinar

31. So I’m Certified, Now What? (cont.)
#3: Experience, Experience, Experience!
§ Play with your Developer Edition org:
http://developer.force.com/join
• Build a proof of concept sandbox to demo to potential clients
or employers.
§ Volunteer for nonprofits (over 15,000 on Salesforce):
• Contact the Salesforce Foundation:
http://www.salesforcefoundation.org
• The Community Corps and VolunteerMatch are two fantastic
websites for discovering volunteer opportunities in your area,
or virtually.
Join the conversation: #forcewebinar

32. Next Steps
§ Download the Study Guide:
http://certification.salesforce.com/Developers
§ Sign up for training, either instructor-led or self-paced online
training: http://tinyurl.com/7fn9ync
§ Practice in a Free Developer Edition Org:
http://www.developerforce.com/join
§ Register for the Exam:
www.webassessor.com/salesforce
§ If at first you don’t succeed, try, try again.
§ Use your Certified logo proudly and often.
§ And remember…breathe!
Join the conversation: #forcewebinar

33. 10% Off Discount Code for Instructor-led Training
WBR13ILT3
use before March 29th, 2013
Terms:
Take 10% off any 4 or 5 day, public instructor- Cannot be combined with any other special
led course taken before March 29th, 2013. Must offers or discounts. Only available for public
be entered at the time of registration. Cannot classes delivered in the US and Canada.
be applied retroactively. Must attend by March Promotion is only transferable to another user
29th, 2013 to qualify for this exclusive offer. within your organization.
Join the conversation: #forcewebinar

34. Upcoming Events
January 30:
§ Spring ‘13 Release Developer Preview Webinar
http://bit.ly/spring13-cert
January 25 (every Friday):
§ Force.com Friday – Weekly Intro Webinar Series
http://bit.ly/forcefriday-cert
Join the conversation: #forcewebinar

35. Survey
Your feedback is crucial to the success of our webinar programs. Thank you!
http://bit.ly/devcertsurvey
*Look in the GoToWebinar chat window now for a hyperlink.
Join the conversation: #forcewebinar

36. Q&A
10% Off Instructor-Led Training Discount Code
WBR13ILT3
Leah McGowen-Hare Nina Marinova
Use before March 29th, 2013
Senior Technical Instructor Sr. Project Manager
@LeahBMH Salesforce.com Certification
@SalesforceCert
Join the conversation: #forcewebinar