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(2007) Maturity and Opportunity: Seniors Meet the Web

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Devendra Shrikhande
Devendra Shrikhande

(Septermber 2007) A survey of seniors online for Illinois agencies on aging.

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Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Maturity and Opportunity Seniors Meet the Web Devendra Shrikhande SaffronFusion LLC
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Quick Introductions ,[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Population Statistics Seniors represent the fastest growing demographic worldwide Canada, England and France share a similar trend of growing senior demographic
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Statistics Silver Tsunami or is it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Statistics Online Activity
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Activity - Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email is main Internet application
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Behavior ,[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Behavior - Reasons ,[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Use - Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Cautious Clicking Improve terminology, use action word links. Go to this account , Move Money , Choose Investments
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Clicking Non-Links Increase the number of links, use consistent visual theme to identify links, make icons and bullets links.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Highly Detailed Table Data Reduce detail to what is required. Split tables. Add more instructional text.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Web Terminology & Technical Jargon Review content (and then review again) to simplify.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Too Much Text and Instructions Edit text and revise instructions so they are concise.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Location Confusion Where am I? Review content structure, bread crumbs, “active choice” indicator.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Window Management and Scrolling Explicitly state when a new window will open. Eliminate horizontal scrolling.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Tabbed or Popup Navigation Keep navigation simple as a list with all options visible.
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online and Offline ,[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach Online Fun Add “fun” into “functional” Encourage participation and sharing among your audience Puzzles & Pets: http://www.aarp.org
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach Online Instruction Utilize online tutorials to help seniors learn http://www. cityofseattle .net/tech/seniors/training/
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Offline Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Reviews/Questions/Discussion Open forum to visit sites, target specific queries, discuss cases
Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Conclusion Follow up is welcome! http://www.saffronfusion.com/DSS [email_address]

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(2007) Maturity and Opportunity: Seniors Meet the Web

  • 1. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Maturity and Opportunity Seniors Meet the Web Devendra Shrikhande SaffronFusion LLC
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  • 4. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Population Statistics Seniors represent the fastest growing demographic worldwide Canada, England and France share a similar trend of growing senior demographic
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  • 6. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Online Statistics Online Activity
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  • 11. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Cautious Clicking Improve terminology, use action word links. Go to this account , Move Money , Choose Investments
  • 12. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Clicking Non-Links Increase the number of links, use consistent visual theme to identify links, make icons and bullets links.
  • 13. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Highly Detailed Table Data Reduce detail to what is required. Split tables. Add more instructional text.
  • 14. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Web Terminology & Technical Jargon Review content (and then review again) to simplify.
  • 15. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Too Much Text and Instructions Edit text and revise instructions so they are concise.
  • 16. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Location Confusion Where am I? Review content structure, bread crumbs, “active choice” indicator.
  • 17. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Window Management and Scrolling Explicitly state when a new window will open. Eliminate horizontal scrolling.
  • 18. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Challenges – Remedies Online Use Tabbed or Popup Navigation Keep navigation simple as a list with all options visible.
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  • 23. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach Online Fun Add “fun” into “functional” Encourage participation and sharing among your audience Puzzles & Pets: http://www.aarp.org
  • 24. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Encouraging Participation Online Approach Online Instruction Utilize online tutorials to help seniors learn http://www. cityofseattle .net/tech/seniors/training/
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  • 27. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Reviews/Questions/Discussion Open forum to visit sites, target specific queries, discuss cases
  • 28. Western Illinois Conference on Aging – Sept. 2007 www.saffronfusion.com/DSS Conclusion Follow up is welcome! http://www.saffronfusion.com/DSS [email_address]