2.  A search engine is designed
to search for information on
the World Wide Web.
 A list of results (SERPs).
 The web pages, images,
information and other types
of files.

4.  Spider, Indexer, Database, Algorithm.
 Find matching documents and display them
according to relevance.
 Frequent updates to documents searched and
ranking algorithm.
 Strive to produce “better”, more relevant
results than competitors.

6.  SEO provides a high ROI.
 SEO will help people to find your website
 SEO builds trust
 SEO helps build your brand
 SEO is a long-term strategy
 SEO attracts relevant traffic with high conversion potential
 SEO is cost effective
 SEO beats paid traffic
 Your SEO person is a „Secret Weapon‟

7. SEO is the process of
improving the visibility
of a website or a web
page in a search
engine's "natural," or
un-paid, search results.

8.  Identify target audience
(research)
 Do on-page and off-page
tasks to increase search
engine rankings
 Track progress and adjust as
necessary.

9. SEO has traditionally divided into two main
categories.
 On-Page Optimization
what can be done on the pages of the
website itself.
 Off-Page Optimization
what can be done elsewhere not in the
page.

10.  Content Optimization
 Keyword Optimization
 Title Optimization
 Meta Tags Optimization
 Important HTML Tags
 Link Optimization
 Image Optimization
 Site Map

16. Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-Page & Off-Page Optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing.

17.  Keyword Ranking
 Website Traffic
 Popularity among competitors
 Increase in "Share of Traffic" per keyword
 Increased Revenue per keyword
 Increase in Impressions
 Increase in Google Pagerank
 Lower dependence on Paid Search