Kaskihowin Designs Pitch Deck
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This is my pitch deck for Kaskihowin Designs. I am currently in the product development stage, and will be launching this year.
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Kaskihowin Designs Pitch Deck
- 1. KASKIHOWIN DESIGNS Dedicated to empowering Native Women in Canada through our luxury leather goods. Devon Fiddler // Chief Changemaker kaskihowindesigns@gmail.com // 1.306.270.8489
- 2. Problem • Native women in Canada face huge disadvantages: Higher rates of poverty, incarceration & victims of violence. High rates of unsolved missing & murdered cases. • These realities overshadow successes of Native women, allowing negative stereotypes to prevail!
- 3. Solution • Empower Native women through job creation, and design collaboration opportunities. • Educate mainstream through our platform and our goods.
- 4. Business Model Direct to Customer Years 1 - 5 Design Design & Make Customer Online Marketing & Sales Wholesale Years 2 - 5 Distribute to Retail Market & Make Sales Manufacture Kaskihowin Designs Community. Empower. Celebrate. Educate. Inspire.
- 5. Underlying Magic – Our Goods... Leather Goods Modern, Timeless, F unctional Celebrate & Empower Native Design Elements • Crowdsourcing Native designers/artisans • Niche Goods in Luxury Handbags Industry • Opportunity to share our success stories as women
- 6. Marketing & Sales Pre-Launch • Crowd-source artisans/designers through contests Marketing & • Launch Crowd-funding Campaign Pre-Sales – Pre sell prior to production Strategy Launch Strategy • Pop-up Shops in Major Canadian Cities • Online Sales – Shop Indigenous, Beyond Buckskin & Shopify
- 7. Competition in Niche Market Competition Handbags Locall y made Authentic Leathe r Goods Luxur y Goods Online Shop/ Promo s Blo g Faceboo k or Twitter Other Social Media Community Kaskihowin Designs ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Angela DeMontigny ✔ -- ✔ ✔ ✔ ✔ ✔ ✔ -- -- Joanne Anderson ✔ ✔ ✔ ✔ -- ✔ -- ✔ -- -- Tammy Beauvais ✔ ✔ ✔ ✔ -- ✔ -- ✔ -- -- Shop Indigenous ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ Beyond Buckskin ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ --
- 8. Team Sheena Repath – Product Development/Industry Advisor (Ideal Samples, Making Sh*t Happen) Kimberly Hill – Business Coach Devon Fiddler, Chief Changemaker, Sole Owner Heather Abbey – Colleague, Partner in Promotional Initiatives (Shop Indigenous)
- 9. Financial Projections Conservative Projections Year 1 Items Sold per Year Average Selling Price on items Year 3 Year 5 Ambitious Projections Year 1 Year 3 Year 5 700 3000 5000 1000 5000 8000 300 250 250 300 275 300 Sales per Year $210,000.00 $750,000.00 $1,250,000.00 $300,000.00 $1,375,000.00 $2,400,000.00 Revenue per Year Minimum Community Contribution (4% of revenue) Designer Royalties (10% of sales) $105,000.00 $337,500.00 $500,000.00 $150,000.00 $618,750.00 $960,000.00 $4,200.00 $13,500.00 $20,000.00 $6,000.00 $24,750.00 $38,400.00 $21,000.00 $75,000.00 $125,000.00 $30,000.00 $137,500.00 $240,000.00 • Operations are no more than 50% of sales in Year 1; 45% in Year 3, and 40% in Year 5 to allow for growth. • The Gross Profit Margin will vary depending on source of funding/financing.
- 10. Accomplishments to date • Established Social Media Channels • In Product Development & Crowdsourcing Phase • Participate in local Business Competitions January - June 2014 • Plans – Launch Indiegogo Crowdfunding Campaign February 2014 for first production run • Start first production run in April 2014 • Launch online shop May 2013 • Pop-up Shops June – August 2014