Social Media for Arts Entrepreneurs at ASU
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Arizona State University Department of Theatre and Film. Performing Arts Venture Entrepreneurship speaker series. September 2011.
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Social Media for Arts Entrepreneurs at ASU
- 1. Social Media for Arts Entrepreneurs #paveASU Sept 26, 2011
- 2. Who am I? @devonvsmith www.24UsableHours.com @threespot
- 3. Discussion topics •how to use social platforms as an arts entrepreneur •how traditional arts orgs are using social media •innovations in social media in the arts 3 3
- 4. Millions of Unique Monthly Users 4sq & Instagram 10 Google+-25 Flickr-75 LinkedIn-100 Twitter-400 YouTube-500 Facebook-800 4
- 5. “People want to express themselves using your content” 500 million log in daily Spend 25 minutes/day 1/2 of activity is mobile Upload 90 pieces of content/month Like 7 pages/month Have 130 friends each 5
- 6. Edgerank = how content gets into the newsfeed 1.Few friends? You won’t show up. 2.Status updates without likes? You won’t show up. 3.Photos & Videos > Links > Text 4.Even the Most Recent News feed has an algorithm 5.Stalking your friends won’t get you noticed 6.Having friends who stalk you will get you noticed 7.More to the algorithm than just this 6 6
- 7. More Posts More Engagement 207 arts organizations, April 2011 7 7
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- 11. Facebook Insights 0 User profile 0 Stream 0 Like Box 0 Suggestions 0 Like Button 0 Ads 11
- 12. Facebook Advertising *Facebook sent 38% of traffic to the website Responder Demographics 30 day ad campaign, October 2010 12
- 13. Social Plugins 13
- 14. “A link economy & place to build professional reputation” 14
- 15. October 2010 Pew Internet & American Life 15
- 16. More Tweets More Engagement 207 arts organizations, April 2011 16
- 17. Linking Facebook to Twitter decreases engagement Twitter only Linked Facebook 487 arts organizations, June 2010 17
- 18. Watch who the pros follow & list 18
- 19. Hashtags 19
- 20. Following multiple streams 20
- 21. Look for outliers Look for spikes Look for influencers Look for engagement 21
- 22. Track click thru rates on Twitter 22
- 23. Twitter’s own analytics service 23
- 24. Fundraising Search Influence CRM Trends Mobile Consume Research Communications Rich media Advertising Relationships Geo-location Live streaming Event management Dashboard Interest graph 24
- 25. “Your persistent (social) identity across the web” 25
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- 28. #sundance 28
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- 36. QR Codes 36
- 37. Launch Pages 37
- 38. Arts Startups 38
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- 40. What you should be reading 40
- 41. 10 Secrets of Blogging 41
- 42. 1. A strategic plan isn’t required 42
- 43. 2. Read more than you write, listen more than you measure 43
- 44. 3. Talking about social media aJracts aJenKon on social media plaLorms 44
- 45. 4. WriKng about topics outside your niche will drive traffic short term 45
- 46. 5. Your opinions aren’t enough* *unless they are 46
- 47. 6. Link link link. It’s hard to predict exactly where your traffic will come from 47
- 48. 7. Link to people you want to meet 48
- 49. 8. SEO is no joke. Figure it out 49
- 50. 9. Steal ruthlessly but aJribute everything 50
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- 52. 10. Learn to think in 140 characters 52
- 53. Questions? 53