Buzz marketing relies on consumers and users to spread the original marketing message through word-of-mouth interactions. It creates word-of-mouth campaigns to pull in customers rather than pushing messages through traditional marketing. Companies choose buzz marketing because people trust other consumers more than ads, and word-of-mouth is more cost-effective. Buzz is created through provoking conversations among friends, families, and online communities about great stories, ideas, products, or controversies.

1. BUZZ MARKETING
PRESENTED BY
SANDIPANI SINGH SAMANTA
TATA GROUP

3. WHAT IS BUZZ MARKETING?
• Buzz marketing is the interaction of consumers
and users of a product or service serve to
amplify the original marketing message.
• Buzz marketing creates sophisticated word of
mouth campaign and also pull strategy for
customer.

4. Traditional marketing vs buzz
marketing

5. WHY DO WE BUZZ?
• In buzz marketing people love to talk about
product and brand.
• They are the free media.
• Now maximum leading company follows the
buzz marketing strategy.
• Consumers around the world still place their
highest levels of trust in other consumers.

6. How to create buzz
People are the medium Amplifying message

7. How to create buzz?
Provoke conversion
• Its a great story or big idea that
others are willing to share.
• Its happen by:
– Friend, family, office, neighborhood,
online community, beauty club,
education group.

9. WHY COMPANIES CHOOSE BUZZ
MARKETING STRATEGY?
• Most traditional media is • Word of mouth is a wise
an inefficient cost. investment.
• 90% proportion of people • As per the report 70% of
who can skip
people affected by word of
advertisement, in mouth conversations.
advertisement time they
change one channel to • 36% buy it/try it.
other channel. • 26% consider it.
Sometimesit’s creating • 8%avoid it.
ineffective communication • Its also create competative
about product advantage.

10. • Apple’s only 1-2% of marketing budgets
are currently spent directly on creating
word of mouth.
• Companies can creates their own social
networks:for ex-procter and gamble.
• Akash tablet.
• Wal-mart
• Controversial book

11. Conclusion
• 1. Buzz marketing is now and future.
• 2. Buzz marketing is more customers centric
and more trusted.
• 3. Buzz marketing simply provide
solutions,innovation,support and real world
feedback and more closer to customer
frontlines.
• 4.As compare mass media buzz marketing
activities better measurement ability because
of their digital nature and opportunities to
relationship building with customer.
• 5.Internet users are mostly by word of mouth
for purchasing decisions,followed by online.