Marketing Introduction

1. Marketing
The process of planning and executing the
conception, pricing, promotion, and
distribution of ideas, goods and services to
create exchanges that satisfy individual
and organizational objectives.

2. MARKETING SATIFIES NEEDS

3. Need: These are the fundamental needs,such as food, water,
air, shelter, clothing. Beyong the purely physical requirements,
people also need recreation, education, love, social
belongingness, entertainment and social status.

4. Want: The desire to satisfy needs in
specific ways that are culturally and
socially influence influenced.

5. Benefit: The outcome sought by a customer that motivates buying behavior.
Demand: Customers desire for products coupled with the resources to obtain them.

6. Consumer: Is the ultimate user of a good or service. Consumers
can be individuals or organizations, whether a company,
government, sorority, or charity and all with different needs.

7. Customer Satisfaction: The extent to which a product's perceived performance matches a buyers
expectations. If the product's performance falls shore, of expectations, the buyer is dissatisfied.
If performance matches or exceeds expectations the buyer is satisfied, or delighted.

8. Market: All of the customers and potential customers who share a
common Need that a specific product can satisfy, who have the
resources to exchange for it, who are willing to make the exchange,
and who have the authority to make the exchange.

9. Marketplace: Any location or medium to conduct exchange.

10. MARKETING IS AN EXCHANGE OF VALUE
Exchange : The process by which some transfer of value occurs
between a buyer and a seller.
Monetary Transaction: Currency (cash, check, credit card) is
surrendered in return for a good or service.

11. ALMOST ANYTHING CAN BE
MARKETED

12. Product: A tangible good, service, idea, or some combination of these
that satisfies consumer or business customer needs through the
exchange process.
Consumer good: The goods individual consumers purchase for
personal or family use.
Services: Intangible products that are exchange directly from the
producer to the customer.
Industrial Good: Goods bought by individuals or organizations for
further processing or for use in doing business.

13. Marketing is the whole business seen
from the customer’s point of view
-Peter Drucker

14. Next