I was invited on behalf of Xische & Co. to present a keynote on measuring return of investment of social media. I think it's a dumb title, because there is no such thing as 'measuring social media ROI' -- it's a bit like asking what the ROI of the office receptionist is. I attempt to dispel the myth and share 6 smaller elements to measure when it comes to social media.

1. I’m Danish Farhan
@danishfarhan & @xische

2. I founded Xische & Co.
Oh, but I’m no expert.

3. MEASURING
SOCIAL
MEDIA ROI
MYTH OR REALITY?

4. That’s a really
dumb title for
a presentation
I think.

5. I can’t think of a simpler analogy.

6. How do you measure ROI?

7. We need social
to grow up just a
wee bit more.
STATE OF SOCIAL TODAY

8. It’s like saying
show me ROI for
the receptionist.
It’s just not optional anymore.
STATE OF SOCIAL TODAY

9. There is no
God-metric to say
yes it works.
STATE OF SOCIAL TODAY

10. STATE OF SOCIAL TODAY

11. STATE OF SOCIAL TODAY

12. STATE OF SOCIAL TODAY

13. Because it’s easy
to count, we think
fans must be it.
STATE OF SOCIAL TODAY

14. Population alone is
no indication of a
nation’s prosperity.
STATE OF SOCIAL TODAY

15. No two brands are alike.
Neither are measurement metrics.
STATE OF SOCIAL TODAY

16. A few practical things to remember.

17. Social media is not
the destination but
the vehicle.
STATE OF SOCIAL TODAY

18. Social media is
not a sales tool.
It’s an engagement tool.
STATE OF SOCIAL TODAY

19. Be ready to change.
STATE OF SOCIAL TODAY

20. Metrics are
media agnostic.
STATE OF SOCIAL TODAY

21. What can you measure then hot shot?

22. 6
THE REALISTIC NUMBERS

23. DEFINE
WHAT YOU
WANT TO
MEASURE
Department, product or campaign.
THE REALISTIC NUMBERS

24. EXPOSURE
This could mean views of any kind.
THE REALISTIC NUMBERS

25. CONNECTIONS
This could mean views of any kind.
THE REALISTIC NUMBERS

26. ENGAGEMENT
This stuff really matter. As in really.
THE REALISTIC NUMBERS

27. REFERRALS
Clicks to tactical destinations.
THE REALISTIC NUMBERS

28. CONVERSIONS
This isn’t easy. But relatively possible.
THE REALISTIC NUMBERS

29. Now I shut up.
@danishfarhan or @xische
www.xische.com