Presentation on content marketing by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.

1. Content Marketing

3. Brainstorm
How many different
content types can
you come up with in
5 mins….chocolate
for the winners!

4. Stock
&
Flow

5. Content laddering
• 5 x Tweet = 100 char (yep, not 140)
• 2 x FB/G+/LI = 100 words
• 1 x Blog post = 3-500 words
• 1/6 = Email newsletter = 1,000 words

6. Jam doughnut model

7. Blogging

8. Animoto videos

9. Webinars
• It’s GOT to be interesting
• Must have some visual presentation as well
• How are you going to recruit/drive attendees
• What software to use? GoToMeeting.
• What about using Evergreen to schedule
automated seminars in the future?

10. Tips booklets

11. Mindmaps

12. Prezi

13. Infographics

14. Explainer videos

15. Industry reports

16. Client testimonials

17. Recruitment videos

18. Animation

19. Online magazines