The document provides an overview of Time Warner Cable including its mission statement, vision statement, SWOT analysis, competitive analysis, strategic objectives, and potential strategic initiatives. Key points include increasing market share through innovation and enhancing the customer experience to strengthen its market position against competitors like Comcast, DirecTV, Dish Network, and others. Potential strategies discussed are developing a mobile app for live sports streaming, implementing a customer loyalty program, partnering with Amazon on cloud computing services, and improving customer service through expanded call centers.
HomeRoots Pitch Deck | Investor Insights | April 2024
Time Warner Cable Strategy
1. Presented by: David Green, Tiffany Gray, Frankie
Miamen, Nick Foster, and Tobi Coker
2. Company’s Mission Statement
*“Connect people and businesses with
information, entertainment and each
other. Give customers control in ways that are
simple and easy.”
Vision Statement
*To become the premier service provider of
internet, phone and television by leading the
market in innovation while enhancing the
overall customer experience and satisfaction.
3. Strengths: Weakness:
Brand Name Failure to Innovate
Strong Market Position Expensive
Programming Variety Significant Debt
Consistent Revenue Growth Legal Investigations
Lowest Programming Cost Heavy Dependence of Suppliers
Social Responsibility Requires Personal Information
Diversity Customer Service
Opportunities: Threats:
Online Video Content Stand Alone Services
International Market Heavy Competition
Fiber Optics Government Regulations
Growth of HDTV/3D Licensing Rights
Cloud Computing Economic Recession
Rapid Technological Changes Slow Industry Growth Rate
Mergers/Acquisitions and Joint Ventures Piracy/Alternative Sources of Video
Cord Cutting
4. Time Warner Shift from Broad
Cable is currently Differentiation
operating under a strategy to Best
Broad Cost Strategy.
Differentiation
strategy.
5. Company Bundle Packages Basic Packages (just Double Play Internet Alone Voice Services
TV) Alone
Time Warner Cable $124.85 / month $49.95/month $84.90/month (TV & $34.95/month (High $39.95/month
(TV, Internet, Internet) Speed)
Phone)
Comcast Corp. $99 / month (TV, $29.99 (over 80 $69.99/month (TV & $29.99/month (High $29.99/month
Internet, Phone) channels, including Internet or Voice) Speed)
on Demand movies
& TV shows)
DirecTV $75 / month (TV, $29.99 (Over 150 *Only available after *Only available after *Only available
Internet, Phone) digital channels) ordering service through a ordering service after ordering
“bundle specialist” through a “bundle service through a
specialist” “bundle specialist”
Verizon Fios $84.99 / month (TV, $64.99 (TV & Internet) $49.99 (with home
Internet, Phone) N/A $59.99 (TV & Phone) phone service) N/A
Dish Network
*Pricing only $29.99 (Top 120 Not sure if this is Not sure if this is Not sure if this is
available after channels) available. available. available.
ordering service.
AT&T U-Verse $89.00/ month (TV, $34/month $64.99/month (TV & $39.95 (High Speed) Available through
Internet, Phone) Internet) AT&T Wireless &
59.95/month(Internet & Home.
Phone)
6. Financial Objectives Strategic Objectives
Increase overall Increase overall market
revenue by 20-25% in share by 10-15% in the
the next 3-5yrs next 5 years.
Increaseprofit margins Increase overall
by 1-3% in the next 5 customer satisfaction
years.
7. Offensive
Gain Market Share
Need to innovate
Defensive
Need to Strengthen market position
Improve upon our weaknesses
8. Strategic Rationale
74% of people apps downloaded by people allow them to
regularly get updates on sports, news, weather and stocks.
This will allow us to stand out and offer something that
other competitors aren’t doing at the moment.
43% of people download apps that allow them to watch TV
and movies. The demand is there for more streamlined line
content not only on laptops but, for tablet and smart phones.
9.
10. Implementation Strategy:
Phase 1
Acquire the licensing rights to allow mobile access
Phase 2
Test the mobile app in states we primarily operate
Phase 3
Implement the mobile app to all subscribers
Allow current subscribers access to the mobile app if they have
purchased a sports package
New subscribers offer sports packages at a discount for a limited
time with first release of the app
Phase 4
Monitor the results and add new sports that would be profitable
12. IMPLEMENTATION STRATEGY
PHASE 1
Consumer Research
Look at current subscribers to see who bought during a promotion period
PHASE 2
Interpret and Analyze the data
Which promotional periods brought in the most customers
Begin to structure a loyalty program
PHASE 3
Implement the loyalty program to subscribers
Begin to market the program to consumers
PHASE 4
Keep improving because it will constantly change
Continuous consumer research
13. Strategic Rationale
Capitalize on opportunities presented
in the SWOT
Streamlined Content
Cloud Computing
14. IMPLEMENTATION STRATEGY
PHASE 1
Enter into agreements with Amazon and Time Warner Inc
PHASE 2
R&D on technological capabilities needed to implement the service
PHASE 3
Test it in the market
Improve and adjust any areas of error
PHASE 4
Implement it to the market
Monitor it to the market
Monitor results
16. Implementation Strategy
Phase 1
Look into the states with our highest subscriber base
Do customer reviews to see where we fail
Re-evaluate our training program and system
Phase 2
Expand and build customer care centers in the states where most of our
subscribers reside
Expand more into the Midwest open in Chicago
Begin to design a new training program and improve
Phase 3
Monitor results and continue to expand and open up new customer care
centers every 6 months to a year
Implement the new program
Current employees must go through training again and monitor results
17. Strategic Rationale
Too expensive
Need to be more competitively priced
Increase subscriber base and retention rate
18. Implementation Strategy
Phase 1
Look at competitors pricing models
Phase 2
Adjust and build upon our tiered system
Match prices to be competitively priced with competitors
Phase 3
Implement the new pricing model to all subscribers
19. Company Bundle Packages Basic Packages (just Double Play Internet Alone Voice Services
TV) Alone
Time Warner Cable $124.85 / month $49.95/month $84.90/month (TV & $34.95/month (High $39.95/month
(TV, Internet, Internet) Speed)
Phone)
Comcast Corp. $99 / month (TV, $29.99 (over 80 $69.99/month (TV & $29.99/month (High $29.99/month
Internet, Phone) channels, including Internet or Voice) Speed)
on Demand movies
& TV shows)
DirecTV $75 / month (TV, $29.99 (Over 150 *Only available after *Only available after *Only available
Internet, Phone) digital channels) ordering service through a ordering service after ordering
“bundle specialist” through a “bundle service through a
specialist” “bundle specialist”
Verizon Fios $84.99 / month (TV, $64.99 (TV & Internet) $49.99 (with home
Internet, Phone) phone service)
N/A $59.99 (TV & Phone) N/A
Dish Network
*Pricing only $29.99 (Top 120 Not sure if this is Not sure if this is Not sure if this is
available after channels) available. available. available.
ordering service.
AT&T U-Verse $89.00/ month (TV, $34/month $64.99/month (TV & $39.95 (High Speed) Available through
Internet, Phone) Internet) AT&T Wireless &
Home.
59.95/month(Internet &
Phone)