1. New Perspectives in IT Business.
3 days, Unlimited Prospects
IT. Business. 100%.
Welcome to CeBIT India 2014
12 – 14 November 2014
BIEC, Bengaluru, India
cebit-india.com

2. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
CeBIT - An introduction to the brand
CeBIT is the world's largest and most international business technology and ICT trade fair that has been in existence
for four decades.
CeBIT showcases global trends, products, innovations and content in todays Information Technology space.
CeBIT’s key USP is its ability to attract “Informed Buyers” who are ready to transact at the show. A further strength is
the brand’s ability to attract Business IT Buyers across business sizes and sectors.
CeBIT has had a very successful background in Germany, Brazil, Turkey and Australia. Annually, the CeBIT
worldwide series caters to the New Business Development, Product Launch and PR / Visibility objectives of over
6000 companies.
CeBIT Hannover in numbers (Data from 2013 edition)

3. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
• A first of its kind Business IT and ICT trade show
with the key objectives of:
• Generating sustainable growth for the industry.
• Creating a platform for generation of new national and
international business opportunities.
• Driving new trends & ideas through inspiring content
delivered by national and global thought leaders.
• Showcasing the future of IT Business to global and
national media.
• Focus on the New IT Perspectives for the Indian
market.
• A platform that provides IT Software, hardware
and services solutions to various sectors and
caters to new technology demands.
• Showcase of Indian IT market and rich talent pool.
• Share-economy – Sharing knowledge, resources
and experiences to create new forms of
collaborations.
• Around 600 exhibitors from India and Abroad
combined with a footfall of 25,000 visitors.
CeBIT India

4. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Central theme of CeBIT India 2014
The central theme for CeBIT India 2014 is “New perspectives in IT Business”. With game changing, disruptive shifts taking place in
the IT Industry, the trade show and aligned conferences plus workshops will focus on the new perspectives that are driving the IT
industry today. The show will generate vital content on a range of topics around key technology trends – four forces that are
changing the way the world does business today – Enterprise Mobility, Social, Big Data & Cloud Computing.
CeBIT in India - Concept, Structure, Benefits to participants
CeBIT Global Conferences India
CeBIT brings to India the CeBIT Global Conferences (CGC) Programme. CeBIT Global Conferences India, in addition to its series of
world renowned conferences, workshops and seminars, also hosts Global Thought Leaders who deliver keynote sessions on the
Central Theme at CeBIT. C-Level executives worldwide ensure that they are at CeBIT to attend these sessions. In March some of the
keynote speakers included Apple Co-Founder Steve Wozniak and Jimmy Wales – Founder Wikipedia. In India, CeBIT will host a
similar line up of Keynote Speakers.
CeBIT India will bring to life all the brand attributes of CeBIT Events worldwide. The tradeshow and conference has a clear focus on
IT.BUSINESS.100%. The central theme for 2014 is “New Perspectives in IT Business”. This central theme sets the background for the
keynotes from industry thought leaders. 5 such keynotes will be delivered. The CeBIT Global Conferences programme travels to
India as part of our unified global brand strategy. The CGC programme will deliver content on the 4 Forces that are shaping the
Business Technology Ecosphere:
Big Data Social Business Mobility Cloud

5. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Participation Benefits
New Business Development is at the
Core of the CeBIT offering worldwide.
MSMEs, SMBs and Government trust
CeBIT.
Meet buyers from every functional
responsibility matrix of large
organisations at CeBIT.
Thought Leadership delivered.
First in India, First in Asia. CeBIT’s
debut in India is also the brand’s
debut in Asia.
Business Matching Programme
designed for your specific business
needs.
Lead Capture and follow up made easy.
Customised marketing and
operations assistance.
CeBIT creates a once in a year
convergence of business technology
buyers from diverse industry sectors.
CXOs, CIOs, CISOs, CMOs and related C
Level buyers attend and look forward to
CeBIT events worldwide.

6. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Exhibitor Groups
Topic Clusters: Special Displays: Conferences & Keynotes
Business Communication and
Networks
ERP and Data Analysis
IT Infrastructures and Data
Services
Security
IT Services
Web and Mobile Solutions
IT Hardware and peripherals
(Enterprise Infrastructure)
E Governance Park
(Public Sector)
Global Innovations
Pavilion
CeBIT StartUp
CeBIT Conference
focused on new market
trends
Key note speakers
Specialist Forums

7. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Visitor Target Group
CIOs/CTOs
• Public Sector undertaking
• Government agencies, bilateral and multilateral
agencies
Government
• Networking specialists & software developers
• Application developers, web tech developers & users
• Academia, Technology Universities, IT students
Others
System Integrators,
Service Providers,
Business Partners,
IT Vendors,
Consultants
Channel Partners,
Resellers/ Distributors,
Retailers
Entrepreneurs,
Small Scale Industries,
Private Equity Investors,
Venture Capitalists

8. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Visitor Target Group Specifics
Key profiles - C Level Suite of large
enterprises including CIO, CISOs,
CXOs, CFOs, CMOs, CEOs from BFSI,
Manufacturing, Retail, Healthcare +
top 15 sectors contributing to
Indian GDP.
Commercial Directors + HODs
for HR Admin, Production, MIS,
Procurement and Purchase,
Marketing and Sales.
From MSMB sectors Marketing
and Sales Heads, MDs and CFOs.
Government will have a
significantly large presence -
State Govt IT Secretaries and
Undersecretaries, E Governance
Execution Teams.
500+ Journalists from end user
sectors + Technology.
International Delegations from
APJ, SE Asia, Sri Lanka,
Bangladesh, GCC zones.
Information Technology -
Developers, Analysts,
Programmers.
Channel Partners and IT Services
Firms - Large SIs, Consultants, IT
Resellers and Vendors, AMC
providers.

9. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
CeBIT Global Conferences & Keynote speakers
The special
conferences
provide a breeding
ground for the
specialist subjects
of the future.

10. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Speakers at CeBIT Worldwide events:
Harper Reed
CTO
Obama's 2012 re-election campaign
Jimmy Wales
Co-founder
Wikipedia

11. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
IT. BUSINESS. 100%.
Delivered.
Awareness
Phase 1
CeBIT India Marketing Plan
Engagement
Phase 2
Conversion
Phase 3

12. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
AWARENES
S
Phase 1

13. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
PR
Awareness
Activity Target
Launch / Announcement
Mainline dailies, Important publications including Times of India, Hindu Business Line,
Economic Times, Deccan Chronicle, Business World, Forbes, Fortune, etc.
Follow up Press releases Monthly
Trade Magazines
Barter advertisements, Press releases, Reports & Coverage, Interviews, Exhibitor
updates, Pre-show, Post Show
Web portals
Barter banner promotions, Press releases, Reports & Coverage, Interviews, Exhibitor
updates, Pre-show, Post Show
International Partnerships Press releases, Reports & Coverage, Interviews, Exhibitor updates, Pre-show, Post Show
Media Roadshows Press releases and story coverage at multi locations
Period: April – November
Reach: 50,00,000 + Customers

14. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
PR - Coverage Received (Print)
Awareness
December 2013 – Announcement Story: Other National Dailies:

15. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
PR - Coverage Received (Online)
Awareness

16. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Social Media
Period: May – November
Target (Subscribers, Likes and Followers):
1,00,000
Reach: 50,00,000 + Customers
Awareness
Website
General information about the show,
along with facts and figures,
conference agenda, etc.
Facebook, Twitter,
LinkedIn pages
Regular updates on the show,
partnerships, alliances, exhibitors and
industry perspective.
CeBIT information
campaign
In-mail campaign – LinkedIn, Banner ads,
Google Ad-word campaign, SEO
Promotional
campaigns
YouTube, Google+
Google Adwords
SEO Campaigns

17. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Awareness
CeBIT India - Social Media Platforms

18. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Awareness
Media Awareness
Promotional advertisement campaigns
with added options of web-banner and
eMail campaigns to subscribers of
magazines and dailies against the provision
of booth space or Kiosks at the exhibition.

19. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Awareness
Media Awareness (Past Campaigns)
Full page ad in Economic Times, HT Mint,
Forbes and Fortune in March 2014:

20. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
ENGAGEMENT
Phase 2

21. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Engagement
Visitors
1000 K
June - November
38
Emailer Expected Reach Period
No of eMailers
to be sent
Email Campaign

22. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Engagement
Road Shows
8 Tier 1June - October
eMailers
to be sent
Tier 2May - September
10
eMailers
to be sent
Roadshows along with iSpirit on software adoption initiative,
reaching out different sectors including BFSIs, Manufacturing,
Retail , Pharmaceuticals, Healthcare, Hospitality, Education and
Transport & Infrastructure.
25KExpected Reach

23. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
• Special Attraction
conceptualization
• Radio jingles
• E-mail Campaigns
• Referral campaigns
• On ground Activation –
Malls, Electronic Chains,
Field Activities
• Campaigns in prominent radio channels like
Radio City, Red FM, Indigo
• Jingles promoting CeBIT
• 3 month sustained campaign with increased
frequency
• From around 15 to 40 slots a day closer to
the show
Sept – Nov
Reach: 10,00,000 customers
RADIO CAMPAIGNS
Engagement

24. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Engagement
Association / Government endorsements
50 Association Confirmations across:
•National / Local IT associations
•National / Local Buyer profile association
•Pavilion options to be explored on confirmation and
profiling of the members
5 Government Endorsements across:
•Govt. of India and State Governments
•Pavilion partnership with IT hubs across the supporting States

25. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
CONVERSION
Phase 3

26. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• Special Attraction
conceptualization
• Radio jingles
• E-mail Campaigns
• National promotions – ET, TOI, HT, Mint
• South India promotions – Deccan Herald,
Hindu
• Full page advertisement with highlights of
the show
Period: November
Reach: 75,00,000 customers
Newspaper & Tabloid Advertisements

27. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• Special Attraction
conceptualization
• Radio jingles
• E-mail Campaigns
• Hoardings
• Mobile Vans
• Fleet Taxi brandings
• Public Transportation branding
• Branding at Airport Arrival Lounge
Period: Oct – Nov
Reach: 10,00,000 customers
Outdoor Advertisements

28. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• Promotional SMSs invitation to CeBIT
• Special discount codes and campaigns
• Targeting around 3,00,000 consumers
• Multiple rounds till the show
Period: November
Reach: 3,00,000 customers
SMS Campaigns

29. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Conversion
• PR
• Roadshows
• Social Media
• Networking Evenings
• CIO Roundtables
• eMailer/ Pre-registration campaigns
Period: November
Reach: 10,00,000 customers
Others

30. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
And you?
Here is how you can take part

31. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
What possibilities do you have to participate?
Exhibition and conference
Services
 On-site outdoor advertising
 Online & print advertising
 Brand Visibility Enhancement
 Guided Tours
 Community Days
 Match & Meet
 Individual stand
 Group Pavilions
 Fair packages
 Business Lounge
 Business Meeting Area
Exhibition
 Key Note speakers
Conferences
 Specialty
conferences
 Special forums
Conference

32. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Event Flow
Show dates: Nov 12 – 14, 2014
Activity
CeBIT India Launch +
Networking evening
Centre Stage: Keynotes
speeches
Show Opening
"Four forces are changing
everything" - Keynotes
Keynote speeches: New
Trends
CeBIT Invest — Keynotes
and future Venture Focus
workshops
Inauguration of CeBIT India and key notes on
theme: New Perspectives in IT Business, attended
by CEOs, CIOs, VIPs, Govt Officials, Media, Key
Accounts. By invitation only. Opening notes to
focus on CSR and IT Business.
2 Selected Keynotes: High- profile speakers from
around the world dicuss New Perspectives in
Business IT, latest trends, innovations and their
impact on Business and Society.
Powerful line-up of speakers, experts, consultants,
Govt officials, opinion makers, evangelists &
crossway— thinker, first mover / early adapter.
Discussion on key note themes: Mobility, the Cloud,
Big Data, Social Business and the Internet of Things
Keynotes speeches on day 2.
StartUp innovation and accelerator programs in
India —
Mentor notes by key international speakers.
Nov 11 (Show Preview)
Nov 12 (Opening Day)
Nov 13 (Day 2)
Nov 14 (Day 3)
Date

33. New Perspectives in IT Business 12 – 14 November, 2014, BIEC, Bengaluru
Thank You