2. Know your consumer
• Predict their needs
before hand
• Always go beyond their
expectations
• Apple came up most
innovative iPhone ever
to enthrall the
consumers.
http://mobileapplicationmarketing.blogspot.in/
3. Redefine consumer’s demand
• Apple is not just the
best designers of
hardware but they are
best application
developers
http://mobileapplicationmarketing.blogspot.in/
4. Be simple and creative
• Don’t make things
complicated. Best
designs will always be
simple
• Apple came up with
simple and best lighting
connector for iPhone5
http://mobileapplicationmarketing.blogspot.in/
5. Build Great Buzz
• Apple is good at
reaching out its
consumer online and
offline.
http://mobileapplicationmarketing.blogspot.in/
6. Product Cross promotions
• Apple makes use of the
event to have all cross
promotional to its
products
http://mobileapplicationmarketing.blogspot.in/
7. Turn the ordinary into some thing
beautiful
• Apple makes it’s
product as beautiful as
possible with the help
of large hd images
http://mobileapplicationmarketing.blogspot.in/
8. Justify the Price of your product
• Always justify the price
of your product as Phil
Schiller did in Apple’s
event
http://mobileapplicationmarketing.blogspot.in/