Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
2013-05-16 D Hegley Keynote Summit@Summit
1. 2013 Summit @ Summit
Douglas Hegley
Director of Technology
Minneapolis Institute of Arts
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2. Why I work in a museum
“… [a] gift to each child in the
world be a sense of wonder so
indestructible that it would
last throughout life … ”
– Rachel Carson
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3. How I got the job
Perhaps you have a similar story …
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4. Higher Education
Fine Arts
Psychology
Athletics
Wisconsin
London
Houston
New York
Pre-law
Psychosis-proneness studies
Brain Wave Analysis
Confused
Undecided
Travel
NCAA Cross Country
NCAA Track
Europe
Travel
Graphic Design
Goal: Olympic Trials
Clinical Psychology
The Metropolitan Museum of Art
Today!
Start Here (c. 1980)
MCN – Museum Computer Network
AAM
Sponsor contract
Professional?
Networking
Database
Pediatric Services
Infant Emotions
Developmental Disabilities
Applied Educ. Technology Gifted & Talented
Health Psychology
Digital Media
Technology Services
ADHD learning models
Fatherhood
Instructor
NYSTAP
NIH
User Interfaces
Mobile technology
BFA
Statistical Analysis
Nope!
Nope!
School Psychology
Grad School
oops!
Technology Service Provision
Museums
hmm
Minneapolis Institute of Arts
10. <img alt=“Fad or revolution?”/>
<img alt=“There’s an app for that”/>
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11. Apps Mobile Web
Require Device-specific development
and content creation
Responsive design with HTML5
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12. Apps Mobile Web
Require Device-specific development
and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
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13. Apps Mobile Web
Require Device-specific development
and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be
deleted (can be ignored)
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14. Apps Mobile Web
Require Device-specific development
and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be
deleted (can be ignored)
Internet Might not need a connection Requires a connection
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15. Apps Mobile Web
Require Device-specific development and
content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be
deleted (can be ignored)
Internet Might not need a connection Requires a connection
Best for • Games
• Use of GPS, accelerometer
• Personalization
• “Ownership”
• Bragging rights/expectations
• Content that changes often
• Discovery via search
• Sharing by users
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16. Apps Mobile Web
Require Device-specific development
and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be
deleted (can be ignored)
Internet Might not need a connection Requires a connection
Best for • Games
• Use of GPS, accelerometer
• Personalization
• “Ownership”
• Bragging rights/expectations
• Content that changes often
• Discovery via Search
• Sharing by users
$$$ It’s gonna cost you … Less expensive
More flexible – if done right
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24. Gamification: applying game methods in real-life contexts to
change behavior, increase motivation, and/or enhance engagement
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25. Pros Cons
Sense of autonomy (choice)
Immediate feedback
Steps to mastery
Personalized
Investment and impact
Success path (score over time)
Playful, light-spirited
Gamification
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26. Pros Cons
Sense of autonomy (choice) Sometimes simple rewards can kill
motivation (extrinsic v. intrinsic)
Immediate feedback Um … not fun!
Steps to mastery “Exploitationware” (Ian Bogost)
Personalized False sense of achievement
- The “You’ve Been Playing for 100
Days!” badge ... Really?
Investment and impact Competition – “beating” others
Success path (score over time) Addictive? Isolating?
Playful, light-spirited Disconnected from the “slings and
arrows of outrageous fortune” (Wm.
Shakespeare)
Gamification
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44. What’s Worrisome?
• “Put some technology in there” (no strategy,
no content, no plan)
• Solution before definition We need an
iPad app
now!
Um, okay, to
do what,
exactly?
I don’t care!
You’re the IT
guy. Just
make an app!
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45. Go Forth and Network!
Share, collaborate, work together
45<Douglas: Stop talking now>
You can observe the carefully-planned, linear path to my career … not!
Tonight, I’m here to talk about technology.But, it’s NOT really about technology.
Because THIS is really NOT the goal, is it?
THIS is the goal: Happy Visitors!Engaged, excited, inspired, and “attached” to our organizations.
How do we achieve that? It’s about building bridges through engagement. It’s about a shared language of interaction.Ultimately, it’s about inviting our audiences to trust that the fog will lift. Digital technology offers one possible method to accomplish this.Tonight, I will aim to pose some big questions, challenge a few assumptions, and offer some strategic insights, in an effort to inspire your conversations at the break out sessions after I’m done speaking.I’ll try to move fast, so that your beer does not get too warm!
If it’s about people and experience, then at this point in history it’s about mobile, it’s about portability, it’s about a personalized experience.
“There’s an app for that” Really? I couldn’t tell. How can we embrace the new without exhausting ourselves and our resources? When does it all become too much?How do you recognize the difference between a fad and a revolution, and what difference does it make?
Let’s talk a bit about mobile apps versus the mobile web
The point here: make an intelligent decision based on your needs, instead of starting with “we need an app”
Old adage:”There are three things that matter in property: location, location, location.”
Similarly, there are three things that matter in digital technology: Content, content, content.Elegant nonsense is STILL nonsense.
Build for flexibility. Content separated from delivery platforms. Content set free.This is a bit of twist on the “information wants to be free” mantra of the internet. I’m not talking about eliminating subscription fees and pay-walls, I’m talking about best practices in content management and platform use.
The Cloud.AGAIN, it’s about making smart decisions. Where is your expertise? Where are there smarter/better/more scalable resources?
We have real-time connectivity, and we can make global become local instantly. What does this mean for us?
A real and inspiring example: Macphail demonstration of piano performance at the MHTA Networking event. Child prodigy on West CoastPiano on the stage in MplsSkype and MIDI connectionsPlayer piano!
Gamification: are we on the right track?
Example: Game interface tested at UW seems to teach diagnosis skills, but also measures subtle racist tendencies so that they can be discussed and corrected.
Social Media remains an exciting challenge.The opportunity to activate a network of peer influencers.The power of direct, face-to-face champions.
As an industry, we are on the cusp of really understanding and utilizing social media tools and processes for our benefit. Stay tuned. And share your approaches.
So let’s turn our eyes briefly to “the future” …
Digital technology drives both incremental and disruptive changes. Hard to prepare for one, almost impossible for both. What to do?
Surfers ride the waves!Be aware, eyes up, don’t fight it when you can instead enjoy it.
Here is another analogy for us to consider.We are at a moment in time that exists just after you think you’ve got it all figured out. The mighty web river, flowing along powerfully.
Tributaries join the main river.
With each, the speed of the current increases, as does the turmoil.
What will be the shape of this “river” tomorrow?
Immersive experiences: MicrosoftIllumiroom
Microsoft’s current demos use first-person shooter games to illustrate possibilities. What would this mean in a museum setting?
Gesture-basedinterfaces and really cool gloves!
Oculus Rift impresses Grandma!
In many ways the “future” is already here. Google glass is only one example.Mandatory Star Trek reference inserted here.
A few final words about expectations and fantasies.