Overview of our conversion improvement services designed to improve the conversion rate of your website and improve ROI

1. Maximize Search Marketing ROI
Landing Pages, Microsites and Conversion
Improvement Services
October 2008

2. Search Lifecycle Management™
Getting prospects to your website is only half the battle.
SmartSearch provides a full suite of post-click solutions to maximize ROI.
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3. Landing Pages & Micro-Sites
o Landing pages (or microsites) are designed and developed by SmartSearch.
o These pages are specifically created to persuade visitors to take desired
actions and improve conversion.
o Pages are integrated into a client’s website... or can function as a stand-alone,
separately hosted lead generation/sales environment.
A rapid, iterative, ongoing testing and
improvement process enables
dramatic improvements in conversion
rates and marketing ROI.
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4. Example: Embedded Registration Forms
Display
examples of
downloadable
Implement assets
simple,
embedded
registration
forms
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5. Example: Offer Choices
Use “Trigger Statements”
to entice action
Offer multiple
resource choices
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6. Example: Present Simple Action Steps
Present simple
action steps
and options
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7. Example: Test Registration Forms
Test
registration
form fields
Offer multiple
contact options
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8. Landing Page Elements We Test
Overall look and feel
o
Page layout
o
Photos, images and graphics
o
Headlines
o
Core messages
o
Benefit statements
o
Action “triggers”
o
Process steps and options
o
Downloadable assets
o
Registration forms, fields and field descriptions
o
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9. Example: A/B Test
Landing Page A
Visitors Registrations Conv
(Registration form Rate
on internal page) 386 21 5.44%
Visitors Registrations Conv
Landing Page B
Rate
(Registration form 411 7 2.19%
on landing page)
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10. Rapid Testing Does Improve ROI
5.8% 10.6% 12.2%
conv rate conv rate conv rate
# Leads
Cost/Lead
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11. Hosting/Conversion Advantages
o SmartSearch is responsible for microsite performance.
o SmartSearch handles all design, development and programming.
o SmartSearch is responsible for conversion tracking and microsite
results reporting.
o SmartSearch handles all elements of online registration forms
and lead database integration.
o SmartSearch reports/analyzes microsite usage and engages in
monthly testing to improve conversion rate and marketing ROI.
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12. Patricia Hursh
Patricia@SmartSearchMarketing.com
Phone) 1-866-644-3134 x702
Fax) 303-449-3932
http://SmartSearchMarketing.com
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© 2008, SmartSearch Marketing, All Rights Reserved