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applause       PHILIPPINES                     MARCH 2012
                                                             ®




smile)skin

NEW
Botanical
Effects™
skin care is
HERE!



                             Career Conference
                             Coming to a City Near You!
                             star sellers' soiree
                             More Fabulous Treats for You!
Message from the GENERAL manager
       Dearest Beauty Consultants,

        We started the Year 2012 with a consistently strong company performance. Overall sales and             to make the search for new customers and new team members a daily
        recruitment for both January and February followed an upward trend and we expect to see further        habit for everyone. We will also continue to help all members of the Mary
        improvements in the coming months. I wish to congratulate all of you for this early achievement        Kay sales force to earn the kind of income that will not only provide for
        and for taking your Mary Kay business to a fast start. We declared this year to be our “Year           a family’s basic needs but also allow them to realize their dreams and
        of Explosion” and that is exactly what we will achieve if we continue to work diligently and           aspirations for their families.
        consistently to achieve our business goals as well as our personal dreams and aspirations.
                                                                                                               And speaking of irresistible and top selling products, we will continue to build loyal customers
        Following a year of tremendous growth, we now face the challenge of beating our best                   by making sure that our products are easy to sell and that our customers enjoy interacting
        performance record and growing our Mary Kay business beyond all expectations and even beyond           with our brand. Along these lines, I am pleased to announce the coming of our latest product
        our wildest imagination! This is the time to get out of our comfort zone and to try doing things       offering – the new Mary Kay Botanical Effects™, a simple regimen infused with the goodness
        differently and more passionately. This is the year for us to shine and achieve our dreams. And        and benefits of botanicals. Your customers will surely love these products because of the
        this is our chance to contribute in a big way to the attainment of our company’s mission and vision.   benefits they bring and their very affordable prices.

        The new five-year vision of Mary Kay is to get every woman all over the world to say “I love           Lastly, we will continue to create a positive impact in the communities where we do business
        my Mary Kay because of the rewarding opportunity, irresistible, top-selling products and               by adhering to the values and principles on which Mary Kay Ash built her beloved company.
        positive community impact.” In short, we want every woman to say “I Love My Mary Kay.”                 We will always remember her message about the importance of giving back to others.
        We want every woman’s encounter with Mary Kay to be pleasant and memorable. Our                        Here’s to an explosive March to us all!
        mission of “enriching women’s lives” remains the same and our new vision aims to keep us
        focused on helping attain this noble mission.This is the reason why we strive to make the Mary         Sincerely,
        Kay opportunity rewarding and relevant to the needs of Filipino women of today. We are committed       Tente Alday


                                                                                                  march 2012                         calendar of activities
                                                             Date      Day                    Activity                            Venue               Time
                                                              1        Thu      SsD pacesetter                            Mkt/Ceb/Dvo/Zam          9 am
                                                                                                                                                                               SD Meeting
                                                                                SD MEETING
                                                                                SD JAN-MAR CELEBRANTS
                                                                                                                          Mkt/Ceb/Dvo/Zam          4 pm             1          Makati, Cebu, Davao, Zamboanga
                                                               2        Fri                                               Makati                   9 am
                                                                                COFFEE WITH GENERAL MANAGER
                                                                               NEW BC WELCOME PARTY                      Mkt/Ceb/Dvo/Zam           6 pm
                                                                               GUEST EVENT                               Quezon City               6 pm
                                                                                                                                                                               New BC Welcome Party
                                                                               MARKET BLITZ                              Lipa City                 4-8pm            2          Makati, Cebu, Davao, Zamboanga

       Mary Kay
                                                               3       Sat     TBC / RJU DAY 1                           Mkt/QC/Ceb/Dvo/Zam        9 am
                                                                               BEAUTY GUEST EVENT                        Mkt/QC/Ceb/Dvo/Zam        3 pm
                                                                               MARKET BLITZ                              Bataan
       said it best                                                            MARKET BLITZ                              Bacolod City              5-9 pm
                                                                                                                                                                               New BC Welcome Party
                                                               6
                                                               7
                                                                       Tue
                                                                       Wed
                                                                               MARKET BLITZ
                                                                               executive GUEST EVENT for sds
                                                                                                                         Apalit, Pampanga
                                                                                                                         Mkt/QC/Ceb/Dvo/Zam
                                                                                                                                                   4-7pm
                                                                                                                                                   6 pm
                                                                                                                                                                    9          Quezon City

                                                                               market blitz                              Sogod, Southern Leyte     4-8 pm
       "Enthusiasm is the                                                      market blitz                              Baguio City               5-8 pm
                                                                               market blitz                              Cagayan de Oro City       4-8 pm
                                                                                                                                                                               General Assembly
       motivating power to                                     8       Thu     NISD DAY 1
                                                                               market blitz
                                                                                                                         Mkt/Ceb/Dvo/Zam
                                                                                                                         Iligan City
                                                                                                                                                   9 am
                                                                                                                                                                  10           Makati & Cebu
                                                               9        Fri    NISD DAY 2                                Mkt/Ceb/Dvo/Zam           9 am
       success. The person                                                     NEW BC WELCOME PARTY                      Quezon City               6 pm
                                                                               GUEST EVENT                               Mkt/Ceb/Dvo/Zam           6 pm
                                                                                                                                                                               General Assembly
       who is enthusiastic
                                                              10       Sat
                                                                               MARKET BLITZ
                                                                               ESRS day 1 / RJU DAY 2
                                                                                                                         Biñan, Laguna
                                                                                                                         Mkt/Ceb/Dvo/Zam
                                                                                                                                                   4-8 pm
                                                                                                                                                   9 am
                                                                                                                                                                  17           Davao & Zamboanga
                                                                               PKW - BOTANICALS EFFECTS & lip gloss      Mkt/Ceb/Dvo/Zam           2 pm
       exercises a magnetic                                                    general assembly                          Mkt/Ceb                   3 pm
                                                                               GUEST EVENT                               Zamboanga                 3 pm
       influence over those
                                                              13       Tue
                                                                               MARKET BLITZ
                                                                               DEVELOPING OFFSPRING COURSE
                                                                                                                         Pagadian City
                                                                                                                         Mkt/Ceb/Dvo/Zam
                                                                                                                                                   3-7 pm
                                                                                                                                                   9 am
                                                                                                                                                                   Beauty Center Schedule
                                                              14       Wed     ESSD MEETING                              Makati                    8:30 am         All Beauty Centers are open Tuesdays to
       with whom he or she                                                     EXECUTIVE GUEST EVENT FOR SDS             Mkt/QC/Ceb/Dvo/Zam        6 pm            Saturdays (closed on Mondays and Sundays).
                                                              16        Fri    MARKET!MARKET! MALL SAMPLING              Market! Market! Mall      10am-10pm
       comes in contact. To                                                    GUEST EVENT                               Mkt/QC/Ceb/Dvo/Zam        6 pm            Training Rooms in Makati, Davao and QC
                                                              17       Sat     ESRS day 2                                Mkt/Ceb/Dvo/Zam           9 am            Beauty Centers may be used on Mondays with
                                                                               ESRS DAY 1 / RJU DAY 2                    Quezon City               9 am            advance reservation through Customer Service.
       become enthusiastic,                                                    pkw - botanical effects                   Quezon City               2 pm
                                                                               PKW - BOTANICALS EFFECTS                  Mkt/Ceb/Dvo/Zam           2 pm            Beauty Center Operating Hours:
       act enthusiastic.                                                       general assembly                          Dvo/Zam                   3 pm            Makati, Quezon City & Cebu: 11am - 8pm
                                                                               GUEST EVENT                               Mkt/QC/Ceb                3 pm            Davao & Zamboanga: 10am - 7pm
                                                              21       Wed     EXECUTIVE GUEST EVENT FOR SDS             Mkt/QC/Ceb/Dvo/Zam        6 pm
       It could easily                                        23       Fri     TTT MASTERS                               Makati                    9 am            MARCH 2012
                                                                               GUEST EVENT                               Mkt/QC/Ceb/Dvo/Zam        6 pm            1 Wed All Beauty Centers open at 2pm
       revolutionize your life."                              24       Sat     ESRS DAY 2                                Quezon City               9 am
                                                                                                                                                                   2 Thu All Beauty Centers open at 2pm
                                                                               ttt basics                                Makati City               9 am
                                                                                                                                                                   30 Tue Last day for ordering of BCs up to DIQs
                                                                               pkw - botanical effects                   Quezon City               2 pm
                                                                                                                                                                   31 Wed Last day for personal orders of SDs
                                                                               GUEST EVENT                               Mkt/QC/Ceb                3 pm
                                                              28       Wed     APRIL DIQ INTERVIEW AND ORIENTATION       Mkt/QC                    2 pm               Please check with your respective Beauty Centers
                                                                               EXECUTIVE GUEST EVENT FOR SDS             Mkt/QC/Ceb/Dvo/Zam        6 pm           to confirm the classes/activities or when it is rescheduled.
                                                              29       Thu     APRIL DIQ INTERVIEW AND ORIENTATION       Mkt/QC                    2 pm

2   applause march 2012
Inside THIS
                                                                                Ismile)skin
                                                                                 SSUE
6
-9
botanical effectsTM skin care
                                                                                13
                                                                                star sellers' soiree 2012
The wait is over... the newest skin care regimen, Mary Kay® Botanical           Due to popular demand, we're bringing back the much-requested
EffectsTM is here. Simple, fresh and tailored for you!                          Star Sellers' Soiree - this time with bigger and brighter star treatments.




The Look                                                                        Career
                                                                   MARCH 2012

                                          thelook
                                           PHILIPPINES




March '12                                                                       Con '12
Edition                                    Smile, Beautiful
                                                                 guide
                                                         This is your
                                                                                Gifts
                                                          to easy beauty




AVAIL OF NEW! thE LOOK                                                          attendance & early bird gifts
The NEW! Look March 2012 edition features the latest skin care                  Receive a Mary Kay® Mineral Powder Foundation (Ivory 2) with brush as
regimen, color products, makeup trends and Mary Kay opportunities.              your Career Conference 2012 attendance gift.
Available for sale beginning March 16.
                                                                                Register to the Conference to get a You Can Do It! Purse as your Career
THE LOOK (1 PIECE) - P40	 THE LOOK (PK/5) - P180                                Conference early bird gift if you are part of the first 700 registrants in Luzon,
                                                                                first 200 in Davao, first 100 in Cebu and first 100 in Zamboanga.




                                                                                                                                                 applause march 2012   3
Is your
        skin                                                                                        Your skin smiles and stays beautiful when
                                                                                                    it get what it needs. Take this test to see if



        smiling?
                                                                                                    your skin smiles.

                                                                                                    Check one answer to each question below.


                             1. Which of the following best describes                                                     5. How would you describe your
                                your skin condition?                                                                         daily surroundings?

                                                    My skin looks                                                          Constantly                                    Constantly
                             My skin feels                                                                                                    Constantly in an
                                                    red & greasy,              My skin feels                              in a non-air                                    outdoors;
                            great and rarely                                                                                                  air-conditioned
                                                   feels painful, &            dry and flaky                              conditioned                                   under the sun
                            has breakouts                                                                                                      environment
                                                   has breakouts                                                          environment
                                              +1                      -1                       -1                                        0                      -1                      -1



                             2. Do you follow the 3-step cleansing routine                                                6. How often do you exercise for at least
                                (cleanse, exfoliate, hydrate)?                                                               30 minutes?


                                                                                                                                             Occasionally            Rarely or never
                                          YES                       NO                                              Regularly


                                                      +1                             -1                                           +1                        0                          -1


                                                                                                                                                                                       -1
                                                                                                                          7. How much water do you
                             3. How often do you use facial masks?                                                           drink everyday?

                          Once or more           Occasionally                   Rarely
                           than once a         (Less than once                   or                                 8 glasses                 Between                  Less than
                              week                 a week)                      never                                or more                 4-8 glasses               4 glasses

                                         +1                     0                          -1                                     +1                        0                          -1


                                                                                                                                                                                       -1
                             4. Do you apply sunscreen or other
                                forms of protection?                                                                      8. What is your usual diet regimen?

                                                                                                                                         Generally good,             Could be better.
                                                                                                                   Well-balanced;
                                          YES                       NO                                                healthy
                                                                                                                                         but I do slip-up
                                                                                                                                           sometimes
                                                                                                                                                                        I often eat
                                                                                                                                                                      fast food and
                                                                                                                                                                          snacks.
                                                      +1                             0                                             +1                       0                          -1




          Smiley Skin Index
          Add up your scores and check out what's the state of your skin.


                              -7 to -1                                                    0 to 4                                    5 to 7
                |   |
                              Your skin is rather                          _
                                                                           |     |
                                                                                          Your skin is
                                                                                                                      |    |
                                                                                                                                    Congratulations!
              (




                                                                                          feeling OK.                               Your skin is happy.
                                                                                                                  (




                              unhappy.



4   applause march 2012
smile)skin
                                                                                           NEW! Mary Kay                                                   ®




                                                                                           Botanical
                                                                                           Effects™
                                                                                           SKIN CARE
                                                                                           it’s what your
                                                                                           skin craves
                                                                                           •	 Personalized botanicals deliver
                                                                                              holistic benefits by skin type
                                                                                           •	 Leaves dry, normal, and oily skin
                                                                                              feeling balanced
                                                                                           •	 Contains antioxidant-rich,
                                                                                              botanical complex
                                                                                           •	 Formulated without synthetic dyes
                                                                                              or added fragrance
                                                                                           •	 Tested for and proven to be safe
                                                                                              for sensitive skin
Cut this portion and give this to your potential or existing Botanical Effects customers




                                                                                             Available • DRY                                                       NEW! 3-in-1 Cleanse
                                                                                                                                                                   Botanical EffectsTM
                                                                                                                                                                                                      NEW! Hydrate
                                                                                                                                                                                                      Botanical EffectsTM
                                                                                                                                                                                                                                     NEW! Mask
                                                                                                                                                                                                                                     Botanical EffectsTM
                                                                                              in three • NORMAL                                                    Skin Care                          Skin Care                      Skin Care

                                                                                                                                                                   P950 Net Wt.                       P850 Net Wt.                   P950 Net Wt.
                                                                                             formulas: • OILY                                                                  4 fl. oz.                          3 fl. oz.                      4 fl. oz.



                                                                                                          See also the botanical goodness at www.marykay.com.ph

                                                                                           The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this document in connection with their Mary Kay businesses. This page should not be altered from its original form.
                                                                                                                                                     ©2012 Mary Kay Philippines, Inc. All rights reserved. Printed in THE PHILIPPINES


                                                                                                                                                                                                                                                                                         applause march 2012   5
How to Make Your
                                                                         Skin Smile
                                                                         Pick your formula. Pick your products.  Have great skin.


                                                                         Mary Kay Botanical EffectsTM Skin Care is a simple regimen infused
                                                                         with the goodness of botanicals personalized to help each skin type
                                                                         bring out its healthy radiance.


                                                FORMULA                             3-in-1 CLEANSE                 HYDRATE                  MASK

                                                                                           Helps restore                Helps maintain
                                Flaxseed                  Sea Kelp
                 Dry Skin




                                                                                           skin's natural               skin's
                                Extract                   Extract                          balance,
                                                                                                                                                Gently
                                                                                                                        moisture level,         exfoliates as it
                                helps                     helps                            leaving skin                 making skin
                                relieve the               moisturize                                                                            helps improve
                                                                                           feel smooth,                 feel supple
                                discomfort                and balance                                                                           skin's texture
                                of dry skin               skin                             hydrated and                 and resilient
                                                                                           nourished


                                                                                           Gently                       Skin looks              Deep cleans
                 Normal Skin




                                Frangipani                Water                            removes                      healthier               as it gently
                                Flower                    Lily                             makeup and                   and feels               exfoliates,
                                Extract                   Extract                          impurities,                  nourished               restoring
                                helps protect             mineral for                      leaving skin                 and refreshed           radiance and
                                against                   healthy skin                     clean, soft                  without feeling         leaves skin
                                stressors                                                  and looking                  oily or greasy          looking healthier
                                                                                           healthy


                                                                                           Helps purify                 Provides                Helps refine
                                Kanuka                    Guava
                    Oily Skin




                                                                                           skin and                     hydration while         appearance
                                Extract                   Extract                                                       helping control         of pores,
                                                                                           cleanse pores,
                                helps reduce              helps                            helping control              excess oil,             absorbing
                                bacteria                  slough                                                        leaving skin            and controling
                                                          away dead                        excess oil
                                                                                           without drying               with a beautiful        excess oils so
                                                          skin cells                                                    matte skin              skin looks fresh



                                Two nourishing botanicals
                                that benefit all skin types:
        Silymarin (milk thistle) and Luo Han Guo (also called the longevity
            fruit) are powerful antioxidant sources that help defend against
        environmental damage while helping to promote healthy, balanced skin.
                                                                                        Great                   skin is in!
                                                                                            Your lifestyle can have a big impact on the health of your skin.
                                                                                            Get in the habit of a simple daily skin care regimen that includes
                                                                                            at least a cleanser and moisturizer for your skin type. A mask can
                                                                                            provide additional benefits based on your skin’s needs.

                                                                                           –  r. Beth Lange,
                                                                                             D
                                                                                             Mary Kay Chief Scientific Officer




                      silymarin                            luo han guo


6   applause march 2012
Just the facts...                                                          What do these
   these are the                                                       women say about
                                                                        the goodness of
   good stuff!                                                        Botanical Effects?
                                                                                                                                                9 out of
                                                                                                                                               10 women
                                                                                                                                                 agree,
                                                                                                                                               skin looks
                                                                                                                                                healthy!*


                                                                   That’s what they said in a one-week study*. Here’s what else they’re saying
Happy tips to make your skin smile                                 about this simple sensitive skin care solution:
- Follow the three step cleansing routine                          	88% said it leaves skin feeling nourished.
  (cleanse, exfoliate, hydrate)
- Use a facial mask twice or thrice a week                         	86% said it revitalizes skin.
- Apply sunscreen protection                                       	83% said it enhances skin’s natural beauty.
- Manage a stress-free life
                                                                                   I really loved it! It made my skin soft and healthier! Great product to
- Constantly be in a clean and good environment
                                                                                   maintain balanced skin! Now my husband loves to touch my face ! =)
- Pamper yourself with a massage at least once a month
- Exercise daily for at least 30 minutes                                           - Senior Sales Director Maria Fe Aliba
- Don't smoke                                                                       The new Botanical Effects will help us reach a wider market for our
- Drink at least eight glasses of water daily                                       business as it will attract more people of the younger generation because
                                                                                    of its suitability to their skin plus its less expensive.
Great skin is a beautiful thing.                                                    - Executive Senior Sales Director Marites Ceña
                                                               * esults reported during a one-week independent study in which 394 participants used the cleanser and
                                                                R
                                                                moisturizer twice a day and the mask two to three times during a one-week period. The percentages reflect
                                                                the number of women who agree with the statement.
                                 Watch at www.youtube.
                                 com/marykayphilippines
                                                                                                        a leanse, Hydrate and Mask tube sleeves contain
                                                                                                         C
                                 beginning March 16 and                         Mary Kay®                50 percent post-consumer resin (PCR) material, so
                                 get ready to make your                         Botanical                what was destined for a landfill now gets a new lease
                                 skin smile!                                    Effects™                 on life as part of our packaging.
                                                                                packaging               aubes also feature lightweight caps, using one-third
                                                                                                         T
                                                                                                         less plastic than traditional flip-top caps.




How to
                                      morning




use the
Botanical
EffectsTM                                                                                                  Mask
                                      night




                                                                                                     For a gentle deep
                                                     3-in-1                                           exfoliation, apply                      Hydrate
  smile)skin                                       Cleanse
                                                 Daily - Morning
                                                                                                     two to three times
                                                                                                     a week - at night.
                                                                                                                                         Daily - Morning and
                                                                                                                                                 Night
                                                   and Night


                                                                                                                                                     applause march 2012    7
Boost
                     your business
                    with botanicals
             The NEW! Mary Kay® Botanical Effects™ Skin Care is another
             opportunity to reach more customers and to expand your business.


          Botanical Effects™       WHY INTRODUCE THIS                            HOW CAN I FIND NEW                              HOW DO I SELL THIS
                                   PRODUCT NOW?                                  CUSTOMERS WHO                                   LINE AT A SKIN CARE
          is hypoallergenic                                                      WOULD LOVE THIS LINE?                           CLASS?
          and fragrance-
                                                                                It's important to meet customers where           1. Hold a Botanical EffectsTM Skin Care
          free, so even those                                                   they are. The vast majority of your                 Class. If you have potential customers
                                                                                potential customers spend a lot                     who may be perfect for this new line,
          with sensitive
                                                                                of time online, shopping, building                  you can demonstrate the Botanical
          skin can share                                                        relationships or recommending                       EffectsTM products at your class.
                                   The answer is simple - it's what our
                                                                                products to others. Think about:                 2. Hold an All-Skin-Care Class. If you
          in its botanical         customers want!
                                                                                • Your daughter's friends                           have customers with different skin care
                                   • The ideal customer is a person
          benefits. Plus, it’s                                                  • Your customers' daughters                         needs, you can pre-profile them and
                                     who wants healthy, natural
                                                                                • Nieces / nephews                                  demonstrate the product that will work
          a terrific value for       and balanced skin in a simple,
                                                                                • Students generated from                           best for them.
                                     customized line.
          your customers,                                                           University tie-ups
                                   • There's a market for young
                                                                                • Guests from Market Blitz/
          especially for young       people who do not yet need or
                                                                                    Beauty Events who are
                                     want a skin care regimen that
          people out there!                                                         interested in basic yet
                                     includes age-fighting ingredients
                                                                                    customized skin care
                                   • Your current Botanical
          Botanical Effects™ is      Customized Skin Care                                                                        3. Mother-daughter Skin Care Class.
          great for the skin,        customers who want to                                                                          If approriate, offer the mothers the
                                     continue to have a healthy skin                                                               TimeWise® products and the daughters
          for the planet and         from a simple, customized skin                                                                the Botanical EffectsTM.
          for your customers'        care line with today's technology                                                             At the end of the
                                     and ingredients.                                                                              class, offer a five-
                                                                                Remember these customers may not
          budget. Now              • It gives you one more way to reach                                                            minute color looks
                                                                                be on a skin care regimen today. And
          doesn’t that just feel     new customers who may not                                                                     so that everyone
                                                                                that's where you can help them!
                                      yet have found a Mary Kay                                                                    leaves with a
          good?                       Skin Care solution.                                                                          polished look.




        LET THEM
                                      Invite your current Botanical Customized Skin Care users to a skin care class to try
                                      the NEW! Botanical EffectsTM Skin Care products and ultimately switch to it as their go-
                                                                                                                                       *The Botanical Customized
        MAKE THE                      to skin care line. They'll be switching to a line developed with today's ingredients.
                                                                                                                                           Skin Care products -


        'SWITCH'
                                         If they LIKED the Botanical            If they'll love the Botanical EffectsTM                Cleanser, Mask, Freshener
                                         Customized Skin Care*                  Skin Care                                                    and Moisturizer -
                                             • Cleanser                          • 3-in-1 Cleanse                                        in Formulas 1, 2, 3 will
                                             • Freshener                                                                                totally be discontinued for
                                             • Mask                              • Mask                                                sale beginning March 16.
                                             • Moisturizer                       • Hydrate
                                             • Botanical CSC Set                 • Botanical Effects Skin Care Duo Set


8   applause march 2012
Try an easy
 fresh-
 faced
 look with
 iBeauty Set
  Buy the iBeauty Set* for P1,800 only!
  Set includes:
        1 NEW! Botanical EffectsTM Skin Care Basic Duo Set
        (3-in-1 Cleanse and Hydrate)**
        AND GET 1 FREE Botanical EffectsTM Floral Cosmetic Pouch
  * Available from March 16 to April 15 or while supplies last, whichever comes first.
     Please refer to Promo Part Number online when ordering.
  ** Available in Formula 1, 2  3, comes in a Botanical EffectsTM Bag and a Botanical EffectsTM Brochure
      The company reserves the right to replace items with others of equal or greater value in the event that supplies run out.



                          Achieve great sales with this
                                  consultant promotion


                                                                                                 +                                                 =             get Free 1 TimeWise®
                                                                                                                                                                 Liquid Foundation
                                                                                                    and buy for every 5 Botanicals                               Luminous-WearTM
                  Buy for every 5 iBeauty Sets of any formula                                                                                                    (Ivory 5)  1 TimeWise®
                                                                                                   EffectsTM Masks** of any formula
                                                                                                                                                                 Liquid Foundation
                                                                                                                                                                 Matte-WearTM (Ivory 5)
                                                        ALL IN a SINGLE RECEIPT PURCHASE
                                  * Available from March 16 to April 15 or while supplies last, whichever comes first.              ** Available in Formula 1, 2  3
                                          The company reserves the right to replace items with others of equal or greater value in the event that supplies run out.



                HOORAY! for this month's great freebies

    Receive a free
  Botanical EffectsTM
                             Get free 1 TimeWise® Liquid
                             Foundation Luminous- WearTM
                                                                   Then, if you are also on
                                                                  your Month 1 or Month 2           Add P4,250
                                                                                                  purchase and get
                                                                                                                            Then, if you are also on
                                                                                                                            your Month 3 or Month 4             Add P6,000
                                                                                                                                                                purchase and      
                                                                                                                                                                                  Then, add P6,000
                                                                                                                                                                                    purchase and
Floral Cosmetic Pouch           1 Matte-WearTM (Ivory 5)          as a Beauty Consultant           the free MOB            as a Beauty Consultant             get the free MOB    you are on target
                            when you buy at least 5 iBeauty       this March, you already          Level 1 Lotus           this March, you already              Level 2 Lotus      as the Quarter's
  when you buy an           Sets and 5 Botanical EffectsTM        get the NCB 1 or NCB 2            Bamboo Body              get the NCB 3 or NCB 4              Bamboo Deo       Star Consultant -
  iBeauty Set* for            Masks in single receipt for               components                    Cleanser.                    components                       Spritzer.       Sapphire Level.
    P1,800 only!                     P13,750 only!                         for FREE.                                                 for FREE.


                                                                                                                                                                                  applause march 2012   9
Boost your sales                                                                                                                                                                                                                                                                      SAMPLE!
                       with botanical                                                                                                                                                                                                                                                                       SAMPLE!
                     business  online tools                                                                                                                                                                                                                                                                SAMPLE!
        Whether it's a personal touch, face-to-face meet-up or an online greeting, let these Botanical EffectsTM Business                                                                                                                                                                        Once you have identified your target users, especially your
        and Online tools help you generate great sales and recruits this month!                                                                                                                                                                                                                  existing customers who have daughters, provide them
                                                                                                                                                                                                                                                                                                 samplers for them to try.
                                                                                                                                                                                                                                               section 2 materials
                                                                                                                                                                                                                                                                                                                                          NEW! 3-IN-1
                                                                                              MARCH 2012

         thelook
                                                                                                                                                                                                                                                                                                                                          CLEANSE
              PHILIPPINES




                                                                                                                                                                                                                                                                                                                                          SAMPLERS*:
                                                                                                                                                                                                                                                                                                                                          PACK OF 6
                                                                                                                                                                                                                                                                                                                                          P135



              Smile, Beautiful
                            This is your                                guide
                             to easy beauty

        NEW! the look                                                                                                                                                                                                                          NEW! BOTANICAL EFFECTSTM      NEW! BOTANICAL
        march 2012 edition*                                                                                                                                                                                                                    product sleevers foR          EFFECTS BROCHURE*
        1-piece, P40                                                                                                                                                                                                                           BOTANICAL EFFECTS SAMPLERS*   PACK OF 5, p30       NEW! HYDRATE
        PACK OF 5, P180                                                                                                                                                                                                                        PACK OF 10, P65                                    SAMPLERS*:
        * Available for sale beginning March 16 under Section 2 items.                                                                                                                                                                                                                            PACK OF 6, P125


                                                                                                                                                                                                                                                     online tools
                                                                                                                                                                                                                                                  NEW! the look
                                                                                                                                                                                                                                                  eCATALOG
                                                                      smile) skin                                                                                                                                                                 march 2012 edition*
                                                                           NEW!                                                                                                                                                                   available at
                                                                                                                                                                                                                                                  www.marykay.com.ph
                                                                        Botanical EffectsTM
                                                                            Skin Care
                                                                      •	 Personalized	botanicals	deliver	holistic	
                                                                         benefits by skin type.




                                                                                                                                                                                                                                                  beginning March 16
                                                                      •	 Leaves	dry,	normal,	and	oily	skin	feeling	
                                                                         balanced.
                                                                      •	 Contains	antioxidant-rich,	botanical	




                                                                                                                                                                                                                                                                                                                                   NEW! MASK
                                                                         complex.
                                                                      •	 Formulated	without	alcohol,	synthetic	
                                                                         dyes	or	added	fragrance.	
                                                                      •	 Tested	for	and	proven	to	be	safe	for	
                                                                         sensitive skin.

                                                                            Your lifestyle can have a big impact
                                                                            on the health of your skin. Get in the




                                                                                                                                                                                                                                                                                                                                   SAMPLERS*:
                                                                            habit of a simple daily skin care regimen




                                                                                                                                                                                                                                                        NEW! botanical
                                                                            that includes at least a cleanser and
                                                                            moisturizer for your skin type — like
                                                                            Botanical EffectsTM Skin Care. A mask
                                                                            can provide additional benefits based on
                                                                            your skin’s needs.




                     smile.                                                                                                                                                                                                                             effects VIDEOS                                                             PACK OF 6, P140
                                                                            –		 r.	Beth	Lange,	
                                                                              D
                                                                              Mary Kay Chief Scientific Officer




             Make
                                                                                                                                                  That’s what they said in a one-week study*. Here’s what else
                                                                                 Nine out of 10                                                   they’re saying about this simple sensitive skin care solution:
                                                                                                                                                  88% said it leaves skin feeling nourished.
              your                                                               women	agree,	


                                                                                                                                                                                                                                                     www.youtube.com/
                                                                                                                                                  86% said it revitalizes skin.
                                                                           skin looks healthy!*
             skin                                                                                                                                 83% said it enhances skin’s natural beauty.
                            with	NEW!	Botanical	EffectsTM Skin Care                                    *Results reported during a one-week independent study in which 394 participants used the cleanser and moisturizer twice a day and the
                                                                                                        mask two to three times during a one-week period. The percentages reflect the number of women who agree with the statement.




                                                                                                                                                                                                                                                     marykayphilippines
         4                                                                                                                                                                                                                                5




                                                                                                                                                                                                                                                                                                  * Available in Formula 1, 2 and 3 and for sale
                                                                                                                                                                                                                                                        beginning March 16                         beginning March 16 under Section 2 items.




       And now, for some good,                                                                                                                                                                                                                                        clean fun                  PRODUCT
                                                                                                                                                                                                                                                                                                 KNOWLEDGE
                                                                                                                                                                                                                                                                                                 WORKSHOP
                     meet mr. b and fall in                                                                                                                                                                                                                                                    SCHEDULEs
                     love with his goodness
                       WATCH OUT soon                                                                                                                                                                                                                                                            Attend Mary Kay Philippines Product Knowledge
                       FOR
                                                                                  MR. B                                                                                                                                                                                                          Workshops* this month. The workshop will cover the
                                                                                                                                                                                                                                                                                                 NEW! Botanical EffectsTM Skin Care. This is a great
                            at university and mall                                                                                                                                                                                                                                               opportunity not only to learn more about the new
                            sampling activities and                                                                                                                                                                                                                                              product line but also to help your customers under the
                            other special events                                                                                                                                                                                                                                                 products work.

                     Watch at www.youtube.com/                                                                                                                                                                                                                                                   Date	           Beauty Center	                        Time
                     marykayphilippines beginning                                                                                                                                                                                                                                                MARCH 10 - Mkti/Ceb/Dvo/Zam                           2 pm
                     March 16 to find out how a                                                                                                                                                                                                                                                  MARCH 17 - Mkti/Ceb/Dvo/Zam/QC 2 pm
                     love story began with Botanical
                                                                                                                                                                                                                                                                                                 MARCH 24 - QC		                                       2 pm
                     EffectsTM.
                                                                                                                                                                                                                                                                                                 *Please check with your respective Beauty Center to confirm classes.



10   applause march 2012
Chic Explosive




                                                                                                                                                                                                                           la ont
                                                                                                                                                                                                                           m
                                                                                                                                                                                                                             st h
                                                                                                                                                                                                                                  !
                                            REWARDS PROGRAM
                                                                                                               BAG COLLECTION
                                                                                                  Make an explosive start of your Mary Kay business this year by keeping those sales flowing. Start the
                                  January - March 2012                                            year big and reward yourself with the Chic Explosive Bag Collection. Collect all these bags when
                                                                                                  you become a Star Consultant Emerald Achiever!



                                                                                                                                   Chic
                                                                                                                                   Clutch,
                                                                                                                                   Zipped
                                                                                                                                   Pouch
                                                                                                                                   and Wallet
sapphire




                                                                                                                                   Set




                                                                                                               ruby
            Chic Clutch
            TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS:                                                                 TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS:
            P90,000 - P109,999 | PIN: Ladder of Success Pin + Sapphire gemstone                                                    P110,000 - P129,999 | PIN: Ladder of Success Pin + Ruby gemstone
            REWARD: Star Reward Sapphire + Chic Clutch                                                                             REWARD: Star Reward Ruby + Chich Clutch, Zipped Pouch and Wallet Set
            Minimum Average sales/month: P30,000                                                                                   Minimum Average sales/month: P36,667

            suggested                                                                                                              suggested
            sets to sell                                                                                                           sets to sell
            this month:                                                                                                            this month:

                                    2 TimeWise            5 iBeauty Sets          5 Botanical        1 MelaCEP                                           2 TimeWise          5 iBeauty Sets          5 Botanical       2 MelaCEP
                                    Miracle Sets                               EffectsTM Masks     5-piece System                                        Miracle Sets                             EffectsTM Masks    5-piece System
                                                                                                                                                                                                                          Sets




            Handbag,                                                                                                               Tote bag,
            Zipped                                                                                                                 Handbag,
            Pouch                                                                                                                  Zipped
            and                                                                                                                    Pouch and
            Wallet                                                                                                                 Wallet Set,
            Set, and
diamond




                                                                                                                                   and
                                                                                                               emerald


            Chic                                                                                                                   Chic
            Clutch                                                                                                                 Clutch
            TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS:                                                                 TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: P150,000
            P130,000 - P149,999 | PIN: Ladder of Success Pin + Diamond gemstone                                                    and above | PIN: Ladder of Success Pin + Emerald gemstone | REWARD: Star
            REWARD: Star Reward Diamond + Chic Clutch, Zipped Pouch and Wallet Set and                                             Reward Emerald + Chic Clutch, Zipped Pouch and Wallet Set, Handbag and Tote Bag
            Handbag | Minimum Average sales/month: P43,334                                                                         Minimum Average sales/month: P50,000

            suggested                                                                                                              suggested
            sets to sell                                                                                                           sets to sell
            this month:                                                                                                            this month:

                                  3 TimeWise            5 iBeauty Sets          5 Botanical        2 MelaCEP                                             2 TimeWise         10 iBeauty Sets         10 Botanical       2 MelaCEP
                                  Miracle Sets                               EffectsTM Masks     5-piece System                                          Miracle Sets                             EffectsTM Masks    5-piece System
                                                                                                      Sets                                                                                                                Sets

   NOTE: 1. Ladder of Success pin will be awarded to first time achievers and gem stone will be given to consultants who qualify every quarter 2.The company reserves the right to replace any item with similar value in case
   of depleted stocks. 3. Design and sizes may vary from photos. 4. Claim your star gifts at the beauty centers from April 16 to May 15, 2012. Unclaimed gifts after this period will be shipped together with your order only. In the
   absence of an order, unclaimed gifts after May 31 will be forfeited. For more information about the Star Consultant Rewards program, please contact the Sales Development and Education Team.




                                             BE A STAR CONSISTENCY ACHIEVER 2012
                                                 How you can be part of this program:                               Example: Sapphire level - SDs with 4 BCs who are    Be a Star Consistency Achiever and you will...
     july 1, 2011 – june 30, 2012
                                                 •	 Beauty Consultants and Sales Directors who achieve              in the ladder of success consistently in 4 quarters •	 Parade on Seminar stage
                                                    Ladder of Success (any level) in the 4 calendar quarters        and a consistent LOS achiever herself of any level  •	 Attend Royal Reception in Seminar 2012 and
                                                    will be awarded the Star Consultant Consistency Award.          in 4 quarters.                                         receive trophies on Seminar stage and a signature
                                                    Example: Sapphire level 1 - 4 quarters achieved.                                                                       bag for Diamond and Emerald star consistency
                                                                                                                  •	 Beauty Consultants and Sales Directors who achieve    awardees
                                                 •	 Sales Directors with 4, 6, 8, 10 and more Ladder                 Diamond and Emerald Star Consultant and Star       •	 Receive a collector's item symbolical of the seminar
                                                    of Success achievers in the 4 calendar quarters                  Director Consistency awards will also be awarded      year’s theme at Philippine Seminar 2012
                                                    will be awarded the Star Director Consistency                    trophies and a signature watch.                    •	 Have your name featured in Applause®
                                                    Award as long as they are Star BCs themselves.


                                                                                                                                                                                                              applause march 2012        11
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012
Applause March 2012

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Applause March 2012

  • 1. applause PHILIPPINES MARCH 2012 ® smile)skin NEW Botanical Effects™ skin care is HERE! Career Conference Coming to a City Near You! star sellers' soiree More Fabulous Treats for You!
  • 2. Message from the GENERAL manager Dearest Beauty Consultants, We started the Year 2012 with a consistently strong company performance. Overall sales and to make the search for new customers and new team members a daily recruitment for both January and February followed an upward trend and we expect to see further habit for everyone. We will also continue to help all members of the Mary improvements in the coming months. I wish to congratulate all of you for this early achievement Kay sales force to earn the kind of income that will not only provide for and for taking your Mary Kay business to a fast start. We declared this year to be our “Year a family’s basic needs but also allow them to realize their dreams and of Explosion” and that is exactly what we will achieve if we continue to work diligently and aspirations for their families. consistently to achieve our business goals as well as our personal dreams and aspirations. And speaking of irresistible and top selling products, we will continue to build loyal customers Following a year of tremendous growth, we now face the challenge of beating our best by making sure that our products are easy to sell and that our customers enjoy interacting performance record and growing our Mary Kay business beyond all expectations and even beyond with our brand. Along these lines, I am pleased to announce the coming of our latest product our wildest imagination! This is the time to get out of our comfort zone and to try doing things offering – the new Mary Kay Botanical Effects™, a simple regimen infused with the goodness differently and more passionately. This is the year for us to shine and achieve our dreams. And and benefits of botanicals. Your customers will surely love these products because of the this is our chance to contribute in a big way to the attainment of our company’s mission and vision. benefits they bring and their very affordable prices. The new five-year vision of Mary Kay is to get every woman all over the world to say “I love Lastly, we will continue to create a positive impact in the communities where we do business my Mary Kay because of the rewarding opportunity, irresistible, top-selling products and by adhering to the values and principles on which Mary Kay Ash built her beloved company. positive community impact.” In short, we want every woman to say “I Love My Mary Kay.” We will always remember her message about the importance of giving back to others. We want every woman’s encounter with Mary Kay to be pleasant and memorable. Our Here’s to an explosive March to us all! mission of “enriching women’s lives” remains the same and our new vision aims to keep us focused on helping attain this noble mission.This is the reason why we strive to make the Mary Sincerely, Kay opportunity rewarding and relevant to the needs of Filipino women of today. We are committed Tente Alday march 2012 calendar of activities Date Day Activity Venue Time 1 Thu SsD pacesetter Mkt/Ceb/Dvo/Zam 9 am SD Meeting SD MEETING SD JAN-MAR CELEBRANTS Mkt/Ceb/Dvo/Zam 4 pm 1 Makati, Cebu, Davao, Zamboanga 2 Fri Makati 9 am COFFEE WITH GENERAL MANAGER NEW BC WELCOME PARTY Mkt/Ceb/Dvo/Zam 6 pm GUEST EVENT Quezon City 6 pm New BC Welcome Party MARKET BLITZ Lipa City 4-8pm 2 Makati, Cebu, Davao, Zamboanga Mary Kay 3 Sat TBC / RJU DAY 1 Mkt/QC/Ceb/Dvo/Zam 9 am BEAUTY GUEST EVENT Mkt/QC/Ceb/Dvo/Zam 3 pm MARKET BLITZ Bataan said it best MARKET BLITZ Bacolod City 5-9 pm New BC Welcome Party 6 7 Tue Wed MARKET BLITZ executive GUEST EVENT for sds Apalit, Pampanga Mkt/QC/Ceb/Dvo/Zam 4-7pm 6 pm 9 Quezon City market blitz Sogod, Southern Leyte 4-8 pm "Enthusiasm is the market blitz Baguio City 5-8 pm market blitz Cagayan de Oro City 4-8 pm General Assembly motivating power to 8 Thu NISD DAY 1 market blitz Mkt/Ceb/Dvo/Zam Iligan City 9 am 10 Makati & Cebu 9 Fri NISD DAY 2 Mkt/Ceb/Dvo/Zam 9 am success. The person NEW BC WELCOME PARTY Quezon City 6 pm GUEST EVENT Mkt/Ceb/Dvo/Zam 6 pm General Assembly who is enthusiastic 10 Sat MARKET BLITZ ESRS day 1 / RJU DAY 2 Biñan, Laguna Mkt/Ceb/Dvo/Zam 4-8 pm 9 am 17 Davao & Zamboanga PKW - BOTANICALS EFFECTS & lip gloss Mkt/Ceb/Dvo/Zam 2 pm exercises a magnetic general assembly Mkt/Ceb 3 pm GUEST EVENT Zamboanga 3 pm influence over those 13 Tue MARKET BLITZ DEVELOPING OFFSPRING COURSE Pagadian City Mkt/Ceb/Dvo/Zam 3-7 pm 9 am Beauty Center Schedule 14 Wed ESSD MEETING Makati 8:30 am All Beauty Centers are open Tuesdays to with whom he or she EXECUTIVE GUEST EVENT FOR SDS Mkt/QC/Ceb/Dvo/Zam 6 pm Saturdays (closed on Mondays and Sundays). 16 Fri MARKET!MARKET! MALL SAMPLING Market! Market! Mall 10am-10pm comes in contact. To GUEST EVENT Mkt/QC/Ceb/Dvo/Zam 6 pm Training Rooms in Makati, Davao and QC 17 Sat ESRS day 2 Mkt/Ceb/Dvo/Zam 9 am Beauty Centers may be used on Mondays with ESRS DAY 1 / RJU DAY 2 Quezon City 9 am advance reservation through Customer Service. become enthusiastic, pkw - botanical effects Quezon City 2 pm PKW - BOTANICALS EFFECTS Mkt/Ceb/Dvo/Zam 2 pm Beauty Center Operating Hours: act enthusiastic. general assembly Dvo/Zam 3 pm Makati, Quezon City & Cebu: 11am - 8pm GUEST EVENT Mkt/QC/Ceb 3 pm Davao & Zamboanga: 10am - 7pm 21 Wed EXECUTIVE GUEST EVENT FOR SDS Mkt/QC/Ceb/Dvo/Zam 6 pm It could easily 23 Fri TTT MASTERS Makati 9 am MARCH 2012 GUEST EVENT Mkt/QC/Ceb/Dvo/Zam 6 pm 1 Wed All Beauty Centers open at 2pm revolutionize your life." 24 Sat ESRS DAY 2 Quezon City 9 am 2 Thu All Beauty Centers open at 2pm ttt basics Makati City 9 am 30 Tue Last day for ordering of BCs up to DIQs pkw - botanical effects Quezon City 2 pm 31 Wed Last day for personal orders of SDs GUEST EVENT Mkt/QC/Ceb 3 pm 28 Wed APRIL DIQ INTERVIEW AND ORIENTATION Mkt/QC 2 pm Please check with your respective Beauty Centers EXECUTIVE GUEST EVENT FOR SDS Mkt/QC/Ceb/Dvo/Zam 6 pm to confirm the classes/activities or when it is rescheduled. 29 Thu APRIL DIQ INTERVIEW AND ORIENTATION Mkt/QC 2 pm 2 applause march 2012
  • 3. Inside THIS Ismile)skin SSUE 6 -9 botanical effectsTM skin care 13 star sellers' soiree 2012 The wait is over... the newest skin care regimen, Mary Kay® Botanical Due to popular demand, we're bringing back the much-requested EffectsTM is here. Simple, fresh and tailored for you! Star Sellers' Soiree - this time with bigger and brighter star treatments. The Look Career MARCH 2012 thelook PHILIPPINES March '12 Con '12 Edition Smile, Beautiful guide This is your Gifts to easy beauty AVAIL OF NEW! thE LOOK attendance & early bird gifts The NEW! Look March 2012 edition features the latest skin care Receive a Mary Kay® Mineral Powder Foundation (Ivory 2) with brush as regimen, color products, makeup trends and Mary Kay opportunities. your Career Conference 2012 attendance gift. Available for sale beginning March 16. Register to the Conference to get a You Can Do It! Purse as your Career THE LOOK (1 PIECE) - P40 THE LOOK (PK/5) - P180 Conference early bird gift if you are part of the first 700 registrants in Luzon, first 200 in Davao, first 100 in Cebu and first 100 in Zamboanga. applause march 2012 3
  • 4. Is your skin Your skin smiles and stays beautiful when it get what it needs. Take this test to see if smiling? your skin smiles. Check one answer to each question below. 1. Which of the following best describes 5. How would you describe your your skin condition? daily surroundings? My skin looks Constantly Constantly My skin feels Constantly in an red & greasy, My skin feels in a non-air outdoors; great and rarely air-conditioned feels painful, & dry and flaky conditioned under the sun has breakouts environment has breakouts environment +1 -1 -1 0 -1 -1 2. Do you follow the 3-step cleansing routine 6. How often do you exercise for at least (cleanse, exfoliate, hydrate)? 30 minutes? Occasionally Rarely or never YES NO Regularly +1 -1 +1 0 -1 -1 7. How much water do you 3. How often do you use facial masks? drink everyday? Once or more Occasionally Rarely than once a (Less than once or 8 glasses Between Less than week a week) never or more 4-8 glasses 4 glasses +1 0 -1 +1 0 -1 -1 4. Do you apply sunscreen or other forms of protection? 8. What is your usual diet regimen? Generally good, Could be better. Well-balanced; YES NO healthy but I do slip-up sometimes I often eat fast food and snacks. +1 0 +1 0 -1 Smiley Skin Index Add up your scores and check out what's the state of your skin. -7 to -1 0 to 4 5 to 7 | | Your skin is rather _ | | Your skin is | | Congratulations! ( feeling OK. Your skin is happy. ( unhappy. 4 applause march 2012
  • 5. smile)skin NEW! Mary Kay ® Botanical Effects™ SKIN CARE it’s what your skin craves • Personalized botanicals deliver holistic benefits by skin type • Leaves dry, normal, and oily skin feeling balanced • Contains antioxidant-rich, botanical complex • Formulated without synthetic dyes or added fragrance • Tested for and proven to be safe for sensitive skin Cut this portion and give this to your potential or existing Botanical Effects customers Available • DRY NEW! 3-in-1 Cleanse Botanical EffectsTM NEW! Hydrate Botanical EffectsTM NEW! Mask Botanical EffectsTM in three • NORMAL Skin Care Skin Care Skin Care P950 Net Wt. P850 Net Wt. P950 Net Wt. formulas: • OILY 4 fl. oz. 3 fl. oz. 4 fl. oz. See also the botanical goodness at www.marykay.com.ph The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this document in connection with their Mary Kay businesses. This page should not be altered from its original form. ©2012 Mary Kay Philippines, Inc. All rights reserved. Printed in THE PHILIPPINES applause march 2012 5
  • 6. How to Make Your Skin Smile Pick your formula. Pick your products. Have great skin. Mary Kay Botanical EffectsTM Skin Care is a simple regimen infused with the goodness of botanicals personalized to help each skin type bring out its healthy radiance. FORMULA 3-in-1 CLEANSE HYDRATE MASK Helps restore Helps maintain Flaxseed Sea Kelp Dry Skin skin's natural skin's Extract Extract balance, Gently moisture level, exfoliates as it helps helps leaving skin making skin relieve the moisturize helps improve feel smooth, feel supple discomfort and balance skin's texture of dry skin skin hydrated and and resilient nourished Gently Skin looks Deep cleans Normal Skin Frangipani Water removes healthier as it gently Flower Lily makeup and and feels exfoliates, Extract Extract impurities, nourished restoring helps protect mineral for leaving skin and refreshed radiance and against healthy skin clean, soft without feeling leaves skin stressors and looking oily or greasy looking healthier healthy Helps purify Provides Helps refine Kanuka Guava Oily Skin skin and hydration while appearance Extract Extract helping control of pores, cleanse pores, helps reduce helps helping control excess oil, absorbing bacteria slough leaving skin and controling away dead excess oil without drying with a beautiful excess oils so skin cells matte skin skin looks fresh Two nourishing botanicals that benefit all skin types: Silymarin (milk thistle) and Luo Han Guo (also called the longevity fruit) are powerful antioxidant sources that help defend against environmental damage while helping to promote healthy, balanced skin. Great skin is in! Your lifestyle can have a big impact on the health of your skin. Get in the habit of a simple daily skin care regimen that includes at least a cleanser and moisturizer for your skin type. A mask can provide additional benefits based on your skin’s needs. – r. Beth Lange, D Mary Kay Chief Scientific Officer silymarin luo han guo 6 applause march 2012
  • 7. Just the facts... What do these these are the women say about the goodness of good stuff! Botanical Effects? 9 out of 10 women agree, skin looks healthy!* That’s what they said in a one-week study*. Here’s what else they’re saying Happy tips to make your skin smile about this simple sensitive skin care solution: - Follow the three step cleansing routine 88% said it leaves skin feeling nourished. (cleanse, exfoliate, hydrate) - Use a facial mask twice or thrice a week 86% said it revitalizes skin. - Apply sunscreen protection 83% said it enhances skin’s natural beauty. - Manage a stress-free life I really loved it! It made my skin soft and healthier! Great product to - Constantly be in a clean and good environment maintain balanced skin! Now my husband loves to touch my face ! =) - Pamper yourself with a massage at least once a month - Exercise daily for at least 30 minutes - Senior Sales Director Maria Fe Aliba - Don't smoke The new Botanical Effects will help us reach a wider market for our - Drink at least eight glasses of water daily business as it will attract more people of the younger generation because of its suitability to their skin plus its less expensive. Great skin is a beautiful thing. - Executive Senior Sales Director Marites Ceña * esults reported during a one-week independent study in which 394 participants used the cleanser and R moisturizer twice a day and the mask two to three times during a one-week period. The percentages reflect the number of women who agree with the statement. Watch at www.youtube. com/marykayphilippines a leanse, Hydrate and Mask tube sleeves contain C beginning March 16 and Mary Kay® 50 percent post-consumer resin (PCR) material, so get ready to make your Botanical what was destined for a landfill now gets a new lease skin smile! Effects™ on life as part of our packaging. packaging aubes also feature lightweight caps, using one-third T less plastic than traditional flip-top caps. How to morning use the Botanical EffectsTM Mask night For a gentle deep 3-in-1 exfoliation, apply Hydrate smile)skin Cleanse Daily - Morning two to three times a week - at night. Daily - Morning and Night and Night applause march 2012 7
  • 8. Boost your business with botanicals The NEW! Mary Kay® Botanical Effects™ Skin Care is another opportunity to reach more customers and to expand your business. Botanical Effects™ WHY INTRODUCE THIS HOW CAN I FIND NEW HOW DO I SELL THIS PRODUCT NOW? CUSTOMERS WHO LINE AT A SKIN CARE is hypoallergenic WOULD LOVE THIS LINE? CLASS? and fragrance- It's important to meet customers where 1. Hold a Botanical EffectsTM Skin Care free, so even those they are. The vast majority of your Class. If you have potential customers potential customers spend a lot who may be perfect for this new line, with sensitive of time online, shopping, building you can demonstrate the Botanical skin can share relationships or recommending EffectsTM products at your class. The answer is simple - it's what our products to others. Think about: 2. Hold an All-Skin-Care Class. If you in its botanical customers want! • Your daughter's friends have customers with different skin care • The ideal customer is a person benefits. Plus, it’s • Your customers' daughters needs, you can pre-profile them and who wants healthy, natural • Nieces / nephews demonstrate the product that will work a terrific value for and balanced skin in a simple, • Students generated from best for them. customized line. your customers, University tie-ups • There's a market for young • Guests from Market Blitz/ especially for young people who do not yet need or Beauty Events who are want a skin care regimen that people out there! interested in basic yet includes age-fighting ingredients customized skin care • Your current Botanical Botanical Effects™ is Customized Skin Care 3. Mother-daughter Skin Care Class. great for the skin, customers who want to If approriate, offer the mothers the continue to have a healthy skin TimeWise® products and the daughters for the planet and from a simple, customized skin the Botanical EffectsTM. for your customers' care line with today's technology At the end of the and ingredients. class, offer a five- Remember these customers may not budget. Now • It gives you one more way to reach minute color looks be on a skin care regimen today. And doesn’t that just feel new customers who may not so that everyone that's where you can help them! yet have found a Mary Kay leaves with a good? Skin Care solution. polished look. LET THEM Invite your current Botanical Customized Skin Care users to a skin care class to try the NEW! Botanical EffectsTM Skin Care products and ultimately switch to it as their go- *The Botanical Customized MAKE THE to skin care line. They'll be switching to a line developed with today's ingredients. Skin Care products - 'SWITCH' If they LIKED the Botanical If they'll love the Botanical EffectsTM Cleanser, Mask, Freshener Customized Skin Care* Skin Care and Moisturizer - • Cleanser • 3-in-1 Cleanse in Formulas 1, 2, 3 will • Freshener totally be discontinued for • Mask • Mask sale beginning March 16. • Moisturizer • Hydrate • Botanical CSC Set • Botanical Effects Skin Care Duo Set 8 applause march 2012
  • 9. Try an easy fresh- faced look with iBeauty Set Buy the iBeauty Set* for P1,800 only! Set includes: 1 NEW! Botanical EffectsTM Skin Care Basic Duo Set (3-in-1 Cleanse and Hydrate)** AND GET 1 FREE Botanical EffectsTM Floral Cosmetic Pouch * Available from March 16 to April 15 or while supplies last, whichever comes first. Please refer to Promo Part Number online when ordering. ** Available in Formula 1, 2 3, comes in a Botanical EffectsTM Bag and a Botanical EffectsTM Brochure The company reserves the right to replace items with others of equal or greater value in the event that supplies run out. Achieve great sales with this consultant promotion + = get Free 1 TimeWise® Liquid Foundation and buy for every 5 Botanicals Luminous-WearTM Buy for every 5 iBeauty Sets of any formula (Ivory 5) 1 TimeWise® EffectsTM Masks** of any formula Liquid Foundation Matte-WearTM (Ivory 5) ALL IN a SINGLE RECEIPT PURCHASE * Available from March 16 to April 15 or while supplies last, whichever comes first. ** Available in Formula 1, 2 3 The company reserves the right to replace items with others of equal or greater value in the event that supplies run out. HOORAY! for this month's great freebies Receive a free Botanical EffectsTM Get free 1 TimeWise® Liquid Foundation Luminous- WearTM Then, if you are also on your Month 1 or Month 2 Add P4,250 purchase and get Then, if you are also on your Month 3 or Month 4 Add P6,000 purchase and Then, add P6,000 purchase and Floral Cosmetic Pouch 1 Matte-WearTM (Ivory 5) as a Beauty Consultant the free MOB as a Beauty Consultant get the free MOB you are on target when you buy at least 5 iBeauty this March, you already Level 1 Lotus this March, you already Level 2 Lotus as the Quarter's when you buy an Sets and 5 Botanical EffectsTM get the NCB 1 or NCB 2 Bamboo Body get the NCB 3 or NCB 4 Bamboo Deo Star Consultant - iBeauty Set* for Masks in single receipt for components Cleanser. components Spritzer. Sapphire Level. P1,800 only! P13,750 only! for FREE. for FREE. applause march 2012 9
  • 10. Boost your sales SAMPLE! with botanical SAMPLE! business online tools SAMPLE! Whether it's a personal touch, face-to-face meet-up or an online greeting, let these Botanical EffectsTM Business Once you have identified your target users, especially your and Online tools help you generate great sales and recruits this month! existing customers who have daughters, provide them samplers for them to try. section 2 materials NEW! 3-IN-1 MARCH 2012 thelook CLEANSE PHILIPPINES SAMPLERS*: PACK OF 6 P135 Smile, Beautiful This is your guide to easy beauty NEW! the look NEW! BOTANICAL EFFECTSTM NEW! BOTANICAL march 2012 edition* product sleevers foR EFFECTS BROCHURE* 1-piece, P40 BOTANICAL EFFECTS SAMPLERS* PACK OF 5, p30 NEW! HYDRATE PACK OF 5, P180 PACK OF 10, P65 SAMPLERS*: * Available for sale beginning March 16 under Section 2 items. PACK OF 6, P125 online tools NEW! the look eCATALOG smile) skin march 2012 edition* NEW! available at www.marykay.com.ph Botanical EffectsTM Skin Care • Personalized botanicals deliver holistic benefits by skin type. beginning March 16 • Leaves dry, normal, and oily skin feeling balanced. • Contains antioxidant-rich, botanical NEW! MASK complex. • Formulated without alcohol, synthetic dyes or added fragrance. • Tested for and proven to be safe for sensitive skin. Your lifestyle can have a big impact on the health of your skin. Get in the SAMPLERS*: habit of a simple daily skin care regimen NEW! botanical that includes at least a cleanser and moisturizer for your skin type — like Botanical EffectsTM Skin Care. A mask can provide additional benefits based on your skin’s needs. smile. effects VIDEOS PACK OF 6, P140 – r. Beth Lange, D Mary Kay Chief Scientific Officer Make That’s what they said in a one-week study*. Here’s what else Nine out of 10 they’re saying about this simple sensitive skin care solution: 88% said it leaves skin feeling nourished. your women agree, www.youtube.com/ 86% said it revitalizes skin. skin looks healthy!* skin 83% said it enhances skin’s natural beauty. with NEW! Botanical EffectsTM Skin Care *Results reported during a one-week independent study in which 394 participants used the cleanser and moisturizer twice a day and the mask two to three times during a one-week period. The percentages reflect the number of women who agree with the statement. marykayphilippines 4 5 * Available in Formula 1, 2 and 3 and for sale beginning March 16 beginning March 16 under Section 2 items. And now, for some good, clean fun PRODUCT KNOWLEDGE WORKSHOP meet mr. b and fall in SCHEDULEs love with his goodness WATCH OUT soon Attend Mary Kay Philippines Product Knowledge FOR MR. B Workshops* this month. The workshop will cover the NEW! Botanical EffectsTM Skin Care. This is a great at university and mall opportunity not only to learn more about the new sampling activities and product line but also to help your customers under the other special events products work. Watch at www.youtube.com/ Date Beauty Center Time marykayphilippines beginning MARCH 10 - Mkti/Ceb/Dvo/Zam 2 pm March 16 to find out how a MARCH 17 - Mkti/Ceb/Dvo/Zam/QC 2 pm love story began with Botanical MARCH 24 - QC 2 pm EffectsTM. *Please check with your respective Beauty Center to confirm classes. 10 applause march 2012
  • 11. Chic Explosive la ont m st h ! REWARDS PROGRAM BAG COLLECTION Make an explosive start of your Mary Kay business this year by keeping those sales flowing. Start the January - March 2012 year big and reward yourself with the Chic Explosive Bag Collection. Collect all these bags when you become a Star Consultant Emerald Achiever! Chic Clutch, Zipped Pouch and Wallet sapphire Set ruby Chic Clutch TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: P90,000 - P109,999 | PIN: Ladder of Success Pin + Sapphire gemstone P110,000 - P129,999 | PIN: Ladder of Success Pin + Ruby gemstone REWARD: Star Reward Sapphire + Chic Clutch REWARD: Star Reward Ruby + Chich Clutch, Zipped Pouch and Wallet Set Minimum Average sales/month: P30,000 Minimum Average sales/month: P36,667 suggested suggested sets to sell sets to sell this month: this month: 2 TimeWise 5 iBeauty Sets 5 Botanical 1 MelaCEP 2 TimeWise 5 iBeauty Sets 5 Botanical 2 MelaCEP Miracle Sets EffectsTM Masks 5-piece System Miracle Sets EffectsTM Masks 5-piece System Sets Handbag, Tote bag, Zipped Handbag, Pouch Zipped and Pouch and Wallet Wallet Set, Set, and diamond and emerald Chic Chic Clutch Clutch TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: TOTAL SECTION 1 RETAIL SALES REQUIREMENT FOR 3 MONTHS: P150,000 P130,000 - P149,999 | PIN: Ladder of Success Pin + Diamond gemstone and above | PIN: Ladder of Success Pin + Emerald gemstone | REWARD: Star REWARD: Star Reward Diamond + Chic Clutch, Zipped Pouch and Wallet Set and Reward Emerald + Chic Clutch, Zipped Pouch and Wallet Set, Handbag and Tote Bag Handbag | Minimum Average sales/month: P43,334 Minimum Average sales/month: P50,000 suggested suggested sets to sell sets to sell this month: this month: 3 TimeWise 5 iBeauty Sets 5 Botanical 2 MelaCEP 2 TimeWise 10 iBeauty Sets 10 Botanical 2 MelaCEP Miracle Sets EffectsTM Masks 5-piece System Miracle Sets EffectsTM Masks 5-piece System Sets Sets NOTE: 1. Ladder of Success pin will be awarded to first time achievers and gem stone will be given to consultants who qualify every quarter 2.The company reserves the right to replace any item with similar value in case of depleted stocks. 3. Design and sizes may vary from photos. 4. Claim your star gifts at the beauty centers from April 16 to May 15, 2012. Unclaimed gifts after this period will be shipped together with your order only. In the absence of an order, unclaimed gifts after May 31 will be forfeited. For more information about the Star Consultant Rewards program, please contact the Sales Development and Education Team. BE A STAR CONSISTENCY ACHIEVER 2012 How you can be part of this program: Example: Sapphire level - SDs with 4 BCs who are Be a Star Consistency Achiever and you will... july 1, 2011 – june 30, 2012 • Beauty Consultants and Sales Directors who achieve in the ladder of success consistently in 4 quarters • Parade on Seminar stage Ladder of Success (any level) in the 4 calendar quarters and a consistent LOS achiever herself of any level • Attend Royal Reception in Seminar 2012 and will be awarded the Star Consultant Consistency Award. in 4 quarters. receive trophies on Seminar stage and a signature Example: Sapphire level 1 - 4 quarters achieved. bag for Diamond and Emerald star consistency • Beauty Consultants and Sales Directors who achieve awardees • Sales Directors with 4, 6, 8, 10 and more Ladder Diamond and Emerald Star Consultant and Star • Receive a collector's item symbolical of the seminar of Success achievers in the 4 calendar quarters Director Consistency awards will also be awarded year’s theme at Philippine Seminar 2012 will be awarded the Star Director Consistency trophies and a signature watch. • Have your name featured in Applause® Award as long as they are Star BCs themselves. applause march 2012 11