1. A Graphic Design
company
specialized in
Corporate Image
development.

2. Corporate Personality concept
IMPLEMENTATION

3. RESEARCHRESEARCH
“Identidad Corporativa del
Siglo XXI”
by the Spanish Graphic Designer
Joan Costa
Corporate Personality
concept
TO EXTRACT

4. A REAL EXERCISE
FundAmarte is a nonprofit entity that offers psychological services,
which wants to give a better quality of life to their patients and their
professionals.
Its founders are Viviana Castaño y Tatiana Riaño, psychologists from the
Catholic University of Colombia. Their common dream is to help people,
specially the victims of the different kind of violence that suffer in
Colombia.

5. INFORMATION AND RESEARCH
What the
company
really is
What the
company
wants
to show
How the
society
perceived it
Corporate
Personality
Corporate
Image
Administration
Logistic
Economy
Advertising
Communication
Image
Employee
Providers
Government
Customers
Society

6. IDENTITY DEVELOPMENT
RTEA
M
ADNUF
They want a logotype that shows humanity, love and kind

7. IDENTITY DEVELOPMENT
Fundación Psicológica Colombiana
marteFund
Fund marte
Fundacion Psicologica Colombiana
To improve this one

8. IDENTITY DEVELOPMENT
They love it!

9. IDENTITY DEVELOPMENT
Fund marte
Fundación Psicológica ColombianaTels: (571)282 2243 - 282 2743 / fundamarte2010@gmail.com / / Bogotá, D.C.Tels: (571)282 2243 - 282 2743 / fundamarte2010@gmail.com / / Bogotá, D.C.Av. Cll. 19 # 8-48 pisos 5 y 6Tels: (571)282 2243 - 282 2743 / fundamarte2010@gmail.com / / Bogotá, D.C.Av. Cll. 19 # 8-48 pisos 5 y 6
Tel: (571) 282 2243
(571) 282 2743
fundamarte2010@gmail.com
Av. Cll. 19 # 8 - 48 pisos 5 y 6
Bogotá, D.C., Colombia
Psicóloga
Universidad Católica de Colombia
Vivianna Castaño VillaVivianna Castaño VillaVivianna Castaño Villa
Design of Corporate Graphical Pieces
and Usage Handbook

10. IF ALL TALK THE SAME LANGUAGE
THE COMPANY WILL HAVE A BETTER
CORPORATE PERSONALITY
SOCIETY
SOCIALIZATION AND INTERIORIZATION