Lessons for Late Movers Breaking Out of Marginal Mindsets

Going Global Presented by: Diana Lim April 21, 2011 Lessons from Late Movers

Christopher A. Bartlett ,[object Object],[object Object],[object Object],[object Object],8 books 50+ chapters or articles 100+ case studies and teaching notes

Sumantra Ghoshal ,[object Object],[object Object],[object Object],[object Object],[object Object],12 books 70 chapters or articles Numerous case studies

$25 Made in Indonesia $25 Made in Japan

$15 Made in Indonesia $25 Made in Japan

Country of Origin Labelling ,[object Object],[object Object],[object Object],[object Object]

Country of Origin Labelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reason why companies from peripheral countries find it difficult to compete against global giants from Europe, Japan, or the US

Arvind Mills (Indian Garment Manufacturer) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Pharmaceutical Industry’s Value Curve ,[object Object],The problem for most MNEs from peripheral countries is that they typically enter the global market at the bottom of the value curve, and they stay there

Ranbaxy (Indian Garment Manufacturer) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Breaking Out of the Marginal Mind-Set ,[object Object],[object Object],[object Object],[object Object],[object Object]

Devising Strategies for Late Movers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Devising Strategies for Late Movers ,[object Object],[object Object],[object Object],ex. BRL Hardy Wine, an Australian Wine Company

Learning How to Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons for Late Movers Breaking Out of Marginal Mindsets

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Lessons for Late Movers Breaking Out of Marginal Mindsets