Business Storytelling captivates, connects and convinces.

1. The Power of Business
Storytelling
Diane Windingland

2. Do you ever feel
work is like this . . .

4. The Hero’s Journey

5. Transformed State
(What Could Be)
Current State
(What is)

6. YOU

7. It’s all about
Communication

8. It’s all about
clear
Communication
focused

9. It’s all about
clear
Communication
focused
message

10. Details, Details, Details, Details
directors Alignment
managers
cloudyClutter
Communication
unfocused
priorities chao Meetings
s
Overload
manage coworkers
Email Meetings
Meetings
issues message Power
brand implications
Points metrics
challenges context
goals
channels
Confusion preconceptions

14. Or . . .
Direction
Understanding
Engagement

15. Who is?
•Faster than . . .
•More powerful than . . .
•Able to leap . . .

18. Why Stories?
1. Stories are how we think
2. Stories are how we relate

19. Storytelling:
A Brain Connection

20. Pop Quiz

24. 3.14159

26. People Remember Stories

27. Stories Tap into Emotions

30. Stories Are Concrete

32. It’s not about
the statistics,
It’s about
the story!

33. Are your
presentations
like this?

34. U.S.A. Typical Weekly Food
 Revis family
 North Carolina, U.S.A.
$341.98/week
 Spaghetti, potatoes, sesame chicken
• From the book “Hungry Planet”

35. Chad Typical Weekly Food
 Aboubakar family
 Breidjing Camp, Chad
 $1.23/week
 Soup with fresh sheep meat
• From the book “Hungry Planet”

36. Or . . .

39. A picture
is worth ____ _____.

40. A story
is worth 1000 pictures!

41. Your turn . . .

42. Stories Connect

43. 2 Main Ways to Connect
•Similarity
»“I’m like you”
•Vulnerability
»“I’m authentic”

45. When you connect
you can convince.

47. “People don’t just
buy our shoes,
they tell our story”
- Blake Mycoskie, TOMS Shoes