Would you like your message to be remembered and repeated? Would you like to build trust and gain buy-in from all your audiences, from clients to team members to stakeholders? Would you like to feel confident that your presentations engage your listeners? You can do all that and more with strategic storytelling. Strategic storytelling is nothing new. Scheherazade, the ancient storyteller of 1001 Arabian Nights, beguiled a king and saved her own life and the lives of countless others by telling stories. In our own times, Steve Jobs was a legendary storyteller, who engaged the imaginations of millions with his strategic, engaging storytelling skills—and helped his company make billions of dollars and build a brand mystique while he did it.

1. Scheherazade's Secret:
Strategic Storytelling
Diane Windingland
Small Talk, Big Results

3. Why Stories?
1. Stories are how we think
2. Stories are how we relate

4. The Brain Connection

8. People Remember Stories

9. Pop Quiz

13. 3.14159

15. Why Stories Stick . . .
Tap into
emotions
Concrete

16. Stories Tap into Emotions

23. Stories Are Concrete

25. It’s not about
the statistics,
It’s about
the story!

26. Statistics vs. Story

27. U.S.A. Typical Weekly Food
• Revis family
• North Carolina, U.S.A.
• $341.98/week
• Spaghetti, potatoes, sesame chicken
• From the book “Hungry Planet”

28. Chad Typical Weekly Food
• Aboubakar family
• Breidjing Camp, Chad
• $1.23/week
• Soup with fresh sheep meat
• From the book “Hungry Planet”

29. Or . . .

32. A picture
is worth ____ _____.

33. A story
is worth 1000 pictures!

34. Maximize Memory!
If people remember your
story they will remember
your message!

35. Stories Connect

36. 2 Main Ways to Connect
•Similarity
–“I’m like you”
•Vulnerability
–“I’m authentic”

38. When you connect
you can convince.

39. Inspire with . . .
Strategic Storytelling

41. The Hero’s Journey

42. Transformed State
(What Could Be)
Current State
(What is)

43. YOU

49. “People don’t just
buy our shoes,
they tell our story”
- Blake Mycoskie, TOMS Shoes