First Media Launches Digital Recorder. The First PVR (Personal Video Recorder) Service in Indonesia. Enriches Entertainment and Interactivity of TV Users. First Media Digital Recorder, the first PVR ( Personal Video Recorder ) services in Indonesia, a personal video recorder enables you to control your TV, allowing you to pause, rewind and fast-forward live TV or record the programs you wish to watch by only pressing one button.

1. PRESS RELEASE
First Media Launches Digital Recorder.
The First PVR (Personal Video Recorder) Service in Indonesia.
Enriches Entertainment and Interactivity of TV Users.
First Media Digital Recorder, the first PVR ( Personal Video Recorder ) services in Indonesia, a personal video recorder
enables you to control your TV, allowing you to pause, rewind and fast-forward live TV or record the programs you wish
to watch by only pressing one button.
Jakarta, 2 July 2012 - PT LinkNet (First Media ) as a provider of broadband internet (FastNet) and pay tv (HomeCable)
keeps conducting innovations to provide added values to the service to Indonesian market, especially in Information,
Education, Telecommunicaation and Entertainment.
First Media is a services provider that are known to always present the first technology and services in Indonesia, after
successfully deliver the first HD entertainment in Indonesia and currently has 21 channels including 3D; the innovation
continued with the first Video On Demand too, this time the launch of the First Media Digital Media Recorder marks as
the first time of PVR (Personal Video Recorder) services in the market. All this is in line with the vision of First Media,
Empowering You!
"As a provider that understands consumers’ needs of digital era, either on the sides of lifestyle, education or
connectivity, we attempt to provide various facilities to the market to meet the needs of digital world nowadays. First
Media Digital Recorder service is one of our efforts in providing the best services to First Media customers,” said Hengkie
Liwanto, the CEO of PT Link Net.
FIRST MEDIA DIGITAL RECORDER
RECORD, PAUSE AND PLAY.
First Media Digital Recorder is the latest service from First Media that provides facilities of recording the customers’
favorite programs, that may be viewed on PVR menu in HomeBox HD + and is very user friendly.
By First Media Digital Recorder, the customers may do pause, rewind and fast forward live TV programs or record the
programs they wish to watch, by only pressing one of buttons connected to and registered to one Set Top Box.
“The presence of this additional feature will enrich the concept of entertainment and interactivity that demands the
high comfort level and easiness to access daily life needs, “ added Hengkie.
The customers may get TV experience different from what they watched before. By this new service, the customers may
record TV shows, films, matches and any program they want, without worrying to miss midnight programs due to their
rest time, since only by arranging program schedule, they may record and watch the programs at their free time.
This innovations is part of First Media 4C Concept :
1. CONVENIENCE:
Giving comfort by providing a variety of features either on services and technology.
Dynamic life sometimes does not allow us to watch entertainment on certain time. Sometimes when enjoying TV
entertainment, the customers are distracted by the presence of guests or other things out of their expectation.
The ability of First Media Digital Recorder enables the customers watch their favorite programs. They may record what
they will probably miss.
They may also all TV series they want to see in accordance with hard disk capacity available in First Media Digital
Recorder, so that they may watch the series from the beginning to the end without interuption when they are at their
free time.
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2. 2. CONTROL:
Giving freedom to customers to control what they want .
When the customers watch programs, First Media Digital Recorder will record up to 120 minutes, in order that they may
pause, rewind and fast forward any time when they access TV connected to First Media Digital Recorder.
3.CHOICE:
Giving choices to the customers
Dilema sometimes happens to the customers due to some programs are aired at the same time. However they do not
have to worry, since in the future the progress of innovation of First Media Digital Recorder will make the customers
watch various programs at the same time.
They may watch one program live and they may record other programs that they want to watch. It Simplifyies their life!
. After the first program is finished, they may watch another that they record.
4. Content:
First Media HomeCable provides hundreds of choices, both international and local contents that may be enjoyed and
selected by the customers.
First Digital Media Recorder
The First PVR (Personal Video Recorder) Services in Indonesia
First Media Digital Media Recorder, a personal video recorder
allows you to control your TV, giving you the ability to pause,
rewind and fast-forward live TV or record programs that you
want to watch simply by pressing a button.
It’s Simplify your life!
Rony Ardhitia, as the Deputy Director of First Media Technology
& Business Development show and demonstrate the use of
technology First Digital Media Recorder to the press, in the
socialization of the launch of First Media Digital Recorder to
Indonesia market
THE OFFICIAL INTRODUCTION OF FIRST MEDIA DIGITAL RECORDER :
At the first time, First Media officially launches FIRST MEDIA DIGITAL RECORDER service on 28th June 2012 at The
Residences at Dharmawangsa, one of premium apartments in Jakarta. The residents of the apartment become the first
consumers in Indonesia that enjoys the sensation of innovation feature from First Media.
“We are proud of being able to bring precious choice, bigger engagement and better interactivity by watching
television exclusively by First Media Digital Recorder for the first time to the residents of The Residence at
Dharmawangsa” said Hengkie.
I.G.A Yenni Santawirya, the Senior Property Manager of The Residence at Dharmawangsa said, “Today’s modern
lifestyle in the cities needs high quality and high speed unlimited facilities. The main digital needs are the competence
of First Media that we feel, since they give added value and the best service quality to the residents of The Residences
at Dharmawangsa.
“We are happy that we are chosen as the first to get this facility, and we hope that the relationship we have for years
may be well-maintained and give added value to the residents of The Residence at Dharmawangsa,” added Yenni.
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3. First Digital Media Recorder
The First PVR (Personal Video Recorder) Services in Indonesia
First Media Digital Media Recorder, a personal video
recorder allows you to control your TV, giving you the ability
to pause, rewind and fast-forward live TV or record programs
that you want to watch simply by pressing a button.
It’s Simplify your life!
Kallista Arnan Frances, General Manager Marketing of First
Media offer gratitude to IGA Yenni Santawirya, Senior
Property Manager of The Residence at Dharmawangsa. The
residents of the apartment become the first consumers
in Indonesia that enjoys the sensation of innovation
feature from First Media
About First Media
Empowering Your Home Digital Living
First Media (FM) is rated as the best option for pay-TV consumers and Internet users in the country today. One reason is that FM is using fiber optics to
deliver services, which provide stability and speed of access with picture and sound quality.
The Integration services of cable TV (HomeCable) as well as high speed internet access (FastNet) makes consumers no longer need to subscribe to
separate services from multiple providers. Simply subscribe to FM, all digital entertainment needs are met. Consumers also can choose a package of
entertainment and the internet in accordance with the needs and abilities
To anticipate the needs of the ever-increasing digital access, the access speed of 3 Mbps is ideal for convenient digital access needs, which is 3 Mbps
according to First Media.
As a leading company in Digital Living, First Media responds this development by totally providing the experience of "multimedia" that makes everything
possibly done even for new users such as sharing, downloading, watching as the solution has been found in “ease of use” and “display” spoiling the eyes
as well as suitable for the whole family.
By this service, First Media presents a smart and easy way to meet and enjoy digital needs (education, information, music, movies, entertainment) for its
customers.
This excellent solution is developed and designed from the non-technical approach focusing on application and emotion. Therefore First Media offers the
easy "incredible" experience without lowering the quality of the display. All Digital Living solutions are equipped with functions that give more
convenience to users, ensuring maximum comfort and optimal appearance.
First Media has won various awards including Word of Mouth Marketing Award 2012 and 2012, for the category of Fix Internet Service from Swa Sembada
magazine and ONBEE Marketing Research; Indonesia's Most Admired Companies 2012, for the category of Pay TV from Frontier Consulting Group and
Bloomberg Businessweek; Indonesia brand Champion 2012, Champion in the category of brand Equity of Cable Internet Providerfrom MarkPlus Insight and
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4. Marketeers Magazine, Best Contact Centre Indonesia 2012 Award for Best Operation and Best Inbound Agent from Indonesia Contact Centre Association
(ICCA) and the Top brand Award 2011 in the field of TV cable.
For further information please visit www.firstmedia.com
***
First Media Agency
Mico F Kaliki Hardianti Wulandari
Marketing Communication Head Public Relations Consultant
PT Link Net PT AdCom Dua Dua
Tel : 021-5577 7755 Tel : 021-71792182
Mobile : +62818778889 Mobile :+628128026447
Email : mico.kaliki@linknet.co.id Email:dian@adcomintegra.com
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