Keynote Aberdeen Revenue Marketing Summit Oct 17, 2012

1. GE’s Journey to
Revenue Marketing:
Top 10 Takeaways
Lawrence DiCapua
Head, Global Revenue Marketing
October 17, 2012
© AberdeenGroup 2012

2. #1 Think big.

3. #2 Stay Focused

4. #3 Deliver tangible
results quickly

5. #4 Gain alignment with
Sales & IT (especially
SALES!)

6. #5 Enlist well-placed champions

7. #6 Don’t try to
go it alone

8. #7 Plan to
spend

9. #8 Plan to
innovate

10. #9 Measure

11. #10 Expect to evolve

12. #10 Expect to evolve
Q&A

13. Thank you
Lawrence DiCapua
Head, Global Revenue Marketing
GE
203-373-2332
lawrence.dicapua@ge.com
© AberdeenGroup 2012

14. © AberdeenGroup 2012