48. Other observations
• Large children’s play area
• 6 seats in the store – none together
• No reading aids products for older customers
• Books on age related issues
• Ageing = 5
• Alzheimer's / Dementia = 4
• Retirement finance = 2
• Care = 0
• Wellness = 0
49.
50. 25 effects of ageing
X
200 touchpoints
X
Age/Client Weighting
55. The recession has (is) changing the fabric of
the market✔
Essential to evaluate the complete customer
journey✔
The devil is in the detail – numerous 1%
improvements✔
Age-friendly touchpoints are the foundation of all
marketing✔