3. About Mobext
• Mobile Marketing Consultancy within the HAVAS Group.
Mobext aims to:
Help its Clients make better use of the great possibilities
of new media.
Gain additional business.
Differentiate from competitors through new marketing
actions.
• Mobext Locations: Argentina, Brazil, France, Mexico, Spain,
UK, US and Portugal
• Services
WAP development and advertising (Mobile Internet)
3G Videoportals
Advanced messaging services (SMS, MMS)
Bluetooth (proximity)
M-commerce strategy
Mobile applications
More info: Diana García
11/11/2008 ::3 diana.garcia@mobext.mobi
4. What is Mobile Marketing?
• Mobile Marketing is the use of mobile phones as a content broadcasting and direct
response channel, integrated with other media or as a unique channel for a
campaign.
• Mobile marketing includes:
MESSAGING PROXIMITY
MOBILE INTERNET • SMS • Bluetooth
• MMS • Geomarketing (LBS)
• WAP Sites
• WAP Advertising
COUPONING CONTENT
Display
Search
• On the phone • JAVA Applications
• Read by the phone • Advergaming
More info: Diana García
11/11/2008 ::4 diana.garcia@mobext.mobi
12. MMS and Advergaming
Mobext Cases:
“Logohunter” of Yosport (Pascual)
5881
YOSPORT
More info: Diana García
11/11/2008 ::12 diana.garcia@mobext.mobi
13. MMS and Advergaming
Mobext Cases:
http://www.mobext.mobi/yosport/
More info: Diana García
11/11/2008 ::13 diana.garcia@mobext.mobi
14. Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::14 diana.garcia@mobext.mobi
15. Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::15 diana.garcia@mobext.mobi
16. Bluetooth and JAVA Application
Mobext Cases:
More info: Diana García
11/11/2008 ::16 diana.garcia@mobext.mobi
17. MMS
Mobext Cases:
Te ofrece gratis
el vídeo 3D
contigo como
protagonista:
www.download
... Envía MMS
al 5884
More info: Diana García
11/11/2008 ::17 diana.garcia@mobext.mobi
20. According to McKinsey & Co
EFFECTIVENESS OF TV CAMPAIGNS IN
2010 WILL BE A THIRD OF WHAT IT
WAS IN THE 90’s
More info: Diana García
11/11/2008 ::20 diana.garcia@mobext.mobi
21. MYSPACE MOBILE : 7
MILLION UU IN 6 MONTHS
More info: Diana García
11/11/2008 ::21 diana.garcia@mobext.mobi
22. 1 MILLION IPHONES SOLD IN
JUST ONE WEEKEND
More info: Diana García
11/11/2008 ::22 diana.garcia@mobext.mobi
23. THERE ARE MORE MOBILE DEVICES THAN:
Mp3 players
1 MILLION IPHONE SOLD IN JUST ONE
PC’s
WEEKEND
TVs
More info: Diana García
11/11/2008 ::23 diana.garcia@mobext.mobi
24. WHAT ELSE
ARE YOU WAITING FOR ?
More info: Diana García
11/11/2008 ::24 diana.garcia@mobext.mobi
25. diana.garcia@ .mobi
!! T H A N K S !!
More info: Diana García
11/11/2008 ::25 diana.garcia@mobext.mobi