2. Comunicacion Iberoamericana is a global public relations,
representation and marketing consulting firm with more than 10
years of experience. We focus on the design and execution of
communication and marketing strategies in Europe and America.
To achieve our clients objectives we offer the following services:
* Strategic communication consulting
* Research, studies and analyses
* Communications strategy design
* Communications plan implementation
* Public relations and public affairs campaigns
* Marketing communications
* Media relations
* Crisis communications
* Support for public biddings or tenders
* Representation of corporations and institutions
* Design and production
* Foreign trade and international promotion
3. Our Mission
Our mission is to create and change perceptions in order to achieve business objectives,
Our Vision
through a high-performance, quality-oriented, personalized service.
We work to provide greater certainty to our clients regarding their strategic communicational
management, through a wide experience in the following fields: business, finance, tourism
Our business philosophy:
and government, both in Europe and America.
* To advise our clients based in our experience and expertise
* To develop a unique work methodology
* To focus on customer service and develop a personal relationship with our clients
* To promote a multicultural, multilingual team including consultants from a variety of
disciplines and nationalities
* To provide integral communications solutions, tailored specifically for each client
* To develop long term relationships with our clients
“Our mission is to create and change
perceptions in order to achieve
business objectives, through a
high-performance, quality-oriented,
personalized service.”
4. Comunicación Iberoamericana is a global consultant group with
operating capacity through our own offices and a solid international
network of partners that allows us to provide strategic attention to
our clients in Europe, North America and Latin America.
Comunicación Iberoamericana currently manages public relation and
strategic communication accounts in:
Spain France Argentina
Italy Mexico Germany
United States United Kingdom Chile
5. “We have broad experience in the
fields of business, finances, tourism
and government in both Europe and
America.”
6. Clients
Comunicacion Iberoamericana has provided services to clients from
very diverse fields and sectors. We cater to the communication needs
of institutions from areas such as tourism, finance, education, real
estate, technology, strategy and public management.
7.
8. Clients
The Mexico Tourism Board is the organiza-
tion entrusted to coordinate, design and de-
velop the national and international strate-
gies for tourism promotion of Mexico, with
active participation of stakeholders in the
industry.
Strategic consultancy, crisis commu-
nications, media relations, training,
public relations and media material
production in Mexico, Canada, United
Kingdom, France and Italy.
www.visitmexico.com
9. The Argentine Tourism Board promotes and
develops the implementation of activities for
national and international tourism promo-
tion, economic development with social inclu-
sion and conservation of the national touristic
patrimony.
Strategic consultancy, media relations,
public relations and event planning.
www.turismo.gov.ar
10. Clients
Oliver Wyman Consulting, consisting of more KROLL is the world’s leading risk management
than 2500 professionals in more than 40 cit- consulting company. It specializes in reducing
ies around the world, is the global leader in risk, solving problems and taking advantage
management and consulting. It combines a of opportunities through a range of services
deep knowledge of the industry with specific such as research and intelligence, prevention
expertise in strategy, operations, risk man- of money laundering, businesses restructur-
agement, organizational transformation and ing, security and crisis management, elec-
leadership development. tronic intelligence, professional background
checks and forensic financial services.
Strategic consultancy, crisis commu-
nication, media relations and public Strategic consultancy, media rela-
relations. tions, training and public relations.
www.oliverwyman.com
www.kroll.com
11. The National Board of Elections of Peru con- Grupo SM is an independent Spanish pub-
trols the legality of the electoral process, ref- lishing house with a leading presence in the
erendum and other public affairs questions, Latin American text book industry, as well as
thus guaranteeing respect for the will of the in children and youth literature.
people, at the same time certifying electoral
results and granting the corresponding cre- Strategic consultancy, media relations
dentials to the President, Congress, regional and professional relations.
and local authorities.
www.grupo-sm.com
Strategic consultancy, crisis communi-
cations, media relations, training.
www.jne.gov.pe
12. Clients
Safe Democracy Foundation provides in- Spain’s Ministry of Education and Science is
novative ideas and solutions to the world’s the Government’s office in charge of generat-
most pressing events, based on its firm com- ing and implementing procedures regarding
mitment to a just, transparent and secure education, science and technology, universi-
democracy for all. ties and sports.
Design and production of
Event planning, press office and communication materials.
media relations.
www.mec.es
http://english.safe-democracy.org/
13. Litvinenko Justice Foundation follows the The Barcelona Design Group comprises a pro-
murder of Alexander Litvinenko in London. fessional team with more than 10 years expe-
It aims to ensure that these crimes are thor- rience in the real estate market (mediation,
oughly investigated and that those who promotions - construction and temporary
planned and committed them are identified home rentals).
and brought to justice. It will also campaigns
to ensure that this murder is not forgotten Strategic consultancy and public
by the governments. relations.
Media relations, public relations.
www.desigbarcelona.com
www.litvinenko.org.uk
14. Clients
DYPSA is a company with more than 35 years The IPCVA (Argentinean Institute for Bovine
of experience in the construction and the in- Meat Promotion) is focused on increasing
tegral development of real estate in Argen- and consolidating Argentine bovine products,
tina and Latin America. DYPSA has developed supported by the historical tradition of this
top class residences in Puerto Madero, Bue- product and the prestige gained in the inter-
nos Aires, which symbolize a new concept national market.
of lifestyle. They have offices in Madrid and
Barcelona. Strategic consultancy, media
relations, marketing communication
Strategic consultancy, media and public relations.
relations, marketing communications
and public relations. www.ipcva.com.ar
www.dypsainternational.com
15. Founded in 2001 by the most important The Acqua project in Uruguay is an outstand-
promoters of the local real state sector, the ing building of 34 apartments designed by
CEDU (Chamber of Argentinean Urban En- the well-known architect Rafael Viñoly. It is
trepreneurs), contributes to the sustainable an architectural jewel for its innovative de-
development and permanent professional- sign and will become an icon of real state in
ization of real state sector in Argentina. Punta del Este.
Strategic consultancy, media Strategic consultancy, media
relations, marketing communication relations, marketing communication
and public relations. and public relations.
http://www.cedu.com.ar
http://www.acqua.com.uy
16. Clients
The World Tourism Organization (UNWTO/ CYBEX is a pioneer consultant company in
OMT) is a specialized agency of the United digital forensic services. It leads the man-
Nations and the leading international organi- agement of electronic evidence and corpo-
zation in the field of tourism. It serves as a rative forensic risks in virtual scenarios. Cy-
global forum for tourism policy issues and a bex offers services in Forensics & Litigation,
practical source of tourism know-how. Forensics & Risk y Forensics & Technology
and delivers professional training services.
Comunicación Iberoamericana is an affiliate
member of the WTO. Strategic consultancy, media
relations, marketing communication,
Presentation of worldwide tourism
production of communication
statistics 2008.
materials, public relations.
www.unwto.org www.cybex.es
17. Santa Bárbara Airlines is a Venezuelan airline Tequilas de la Doña is a Mexican company
with more than 10 years of experience that dedicated to the design, manufacture, distri-
launched operations in Spain during the year bution and commercialization of wines and
2002. liquors in Mexico and worldwide.
It currently operates in the Madrid and Te- Strategic consultancy, media
nerife airports. relations, marketing communication
Media relations, marketing commu- and public relations.
nication and public relations.
www.tequilasdeladona.com
www.sbairlines.com
18. Clients
Sonico.com is a virtual tool that allows us- The Spanish Institute of Foreign Trade (ICEX)
ers to share information, photos, videos and provides services to Spanish companies in
messages as well as to interact with friends order to encourage and ease their interna-
and known people in a safe, organized and tional expansion.
fun way.
Media Relations, event management,
Media relations, marketing market communication and Public
communication and public Relations.
relations.
www.icex.es
www.sonico.com
19. The National Housing Commission is the fed- “Vinos de España” – Wines of Spain - is a
eral body responsible of coordinating advo- brand created by ICEX to group up the pro-
cacy for housing. It aims towards the fulfill- motion activities related to the export of
ment of the objectives and goals set by the Spanish wine.
Federal Government in housing, as stated in
the National Shelter Program 2007-2012: To- Media Relations, event management,
wards a sustainable housing development. market communication and Public
Relations.
Media Relations, event management,
market communication and Public
Relations. www.winesfromspain.com
www.conafovi.gob.mx
20. Clients
Situated in Pastrana, a little town in the Span- Founded in 2000, Argentinean Airlines is the
ish countryside, the Rural Spa invites its visi- leading air transport company of the country.
tors to recline and relax. Its goal is to provide top passenger and cargo
services to important destinations within the
Media Relations, event manage- borders of Argentina and worldwide.
ment, market communication and
Public Relations. Media Relations, event manage-
ment, market communication and
www.sparural.com Public Relations in Mexico.
www.aerolineas.com.ar
21. Founded in 1992, Imaginarium is today the Founded in 1986, FAMO gathers Spanish
best valued toy store in the world. It has manufacturers of office furniture. It is a non
made a name for itself through its own brand profit organization created by the manufac-
of products combining games, education, turers themselves and it strives for the pro-
fun, imagination and creativity. tection of their rights and interests.
Media Relations, event manage- Media Relations and event
ment, market communication and management.
Public Relations.
www.famo.es
www.imaginarium.es
22. Clients
Three five star hotels in Argentina, that have ProMexico is the federal Government organ-
become a standard of luxury and exclusivity ism that coordinates the strategies to pro-
in the hotel industry. Their complete offer mote Mexico in the international economy.
greatly satisfies all the needs of business and It provides support for exporters and imple-
pleasure guests. ments actions to attract foreign investors.
Media Relations and event Market research.
management
www.promexico.gob.mx
www.panamericano.travel
www.casalossauces.com
www.panamericanobariloche.com
23. The Argentinean Chamber of Entrepreneurs Madrid’s Board of Tourism is an autonomous
in Spain aims to improve the presence of Ar- organism that welcomes tourists during their
gentinean corporations in Spain by provid- visit to the city. It’s main function is to manage
ing commercial and investment incentives. the visitors experience, fulfilling expectations
It also promotes Argentinean culture so that through excellent services and new touristic
the national products are known all around products that are attractive and effective.
the world.
Media and public relations Marketing event management
www.esmadrid.com/patronato
www.ceaes.com
24. The Tourism Authority of Panamá is the Go-
vernment agency that abroad promotes all
the tourism activities the country has to offer.
They are currently working on a master plan
on sustainable tourism development, 2007-
2020, and its offer is structured around seve-
ral settled promotions: History and culture,
ecotourism, sports and adventure, The City
of Panamá, sun and beach, business and in-
digenous groups.
Media relations, Public Relations
and organisation of events.
www.atp.gob.pa
25.
26. | 26
Services
At Comunicacion Iberoamericana we identify our clients’ present and
potential global business vision. Our experience and international
network allows us to design and execute integral communication
actions to position their brand or product. We create and change
perceptions in order to achieve business objectives, through a high-
performance, quality-oriented, personalized service.
27.
28. Services
Consultoría
Planificación
estratégica
Gestión y
ejecución
Strategic Consulting
* Strategic communications design
* Research, reports and studies
Planning
* Communication plans drafting
Management and Production
* Public relations campaigns
* Media relations
* Marketing communications
* Public affairs
* Crisis Communication
* Tenders and contests
* Training
* Design and Production of Communication Material
* Foreign Trade and International Promotion
29. Strategic Consulting Media Relations
* Creative and effective corporate commu- * Proactive generation of corporate, pro-
nications strategies duct and services news
* Research, studies and reports, communi- * High performance results, in quality and
cations audits and market research quantity
* Strategic communications consulting: po- * Drafting and writing of press notes and
sitioning of the company, brand, executives, dossiers
products and services
* Press release support
Research
* Press office management
* Creative development of press coverage
* Image and positioning audits opportunities
Public Affairs
* Qualitative and quantitative studies
* Competition studies
* Analysis of comparative product positio- * Lobbying with central, autonomous and
ning municipal Administrations
* Press coverage follow-up reports * Public relations with chambers of com-
merce and corporate associations
* Creative and effective corporate commu-
nication strategies design * Creation of allies and supporters networks
* Study and report development: communi- * Analysis and study of project viability
cations and market research audits
* Communications strategies consulting: po-
sitioning of the company, brand, executives,
products and services
Public Relations
* PR program design
* Press conference organization and mana-
gement
* Event organization (Fairs, conferences,
congresses, meetings)
“We designed and implemented
* Design of creative and effective strategies the strategy and campaign of
for corporate communication.
public relations for tourism of
several countries in Spain”
30. Services
Marketing Communications * Public presentation design
* Product launching, presentations and road * Strategic partners search in Europe and
shows Latin America
* Public relations consulting within the media * Project promotion through communica-
tions campaigns
* Conference/event speaker training
* Marketing events * Lobbying campaigns
* Product positioning analysis and consulting * Communications strategy design to en-
hance product positioning before and after
* Social Networks: Facebook, etc.
Crisis Management
awarding
Training
* Crisis strategy defining
* Spokespeople training
* Risk and scenario analysis
* Training for public appearances
* Crisis handbook preparation
* Crisis situation drills
* Evaluation and interpretation of outcomes
* Collaboration agreements with universities
* Crisis prevention
Tenders and contests
* Presentations to sales force, clients, media, etc.
Design And Production of communication
materials
* Creative design and production of commu-
nication materials
* Editorial design
* Multimedia production
* Website design
“We train communications, Foreign trade and international promotion
spokespeople and crisis * Promotion campaigns
simulation teams” * Commercial missions
* Market surveys
* Participation in trade fairs
31. Press conference organization Event management
Interview support Press management during fairs
Media and public relations Sponsorship management
32.
33. Success Cases
At Comunicacion Iberoamericana we have extensive years of
experience and many cases to back up our clients communication
success. We have developed a unique methodology that together
with our global network of strategic partners, allows us to contribute
a complete vision of the communication and public relations scene,
so we can position our clients at the top of their sectors.
34. Success Cases
Comunicacion Iberoamericana is the official Communication and Public Rela-
tions agency of the Mexico Tourism Board in:
* Europe. 19 countries. (2006-07)
* Mexico, Canada, France, Italy, United Kingdom and its corresponding second-
ary markets (07-09)
The value of the work lies essentially in the knowledge of the product we sell and the clear
view we have of each market.
The actions taken place have been developed in five languages simultaneously and are divided
in information, media relations, large promotional events, promotional opportunities, man-
agement of critical issues and research.
In 2008, we managed the communications and press activities in over 70 international fairs
and exhibitions, managed to take more than 1100 journalists on press travel and placed over
12000 newspapers articles from more than 19 countries with an advertising value of over 50
million Euros.
Comunicacion Iberoamericana has provided Mexico with a privileged presence in the media
for the relevant markets, generating an annual audience of more than 520 million people in
our operation markets, and thus a return on investment higher than ten points.
35. Public appearances management Design and production or virtual press material
Design and production of informative and Promotional opportunities
promotional material
Press trips Fairs and events
36. Success Cases
We succeeded in placing Mexico as a magical destination for diverse media such
as Travel Weekly (United Kingdom), El Viajero de El Pais (Spain), Le Figaro and
Voyages d’Affairs (France), Toronto Star and Le Journal de Montreal (Canada) as
well as the major print and electronic media in our country.
Rutas del Mundo
Magazine,
Spain
Golf Magazine,
France
37. Virtual press room: Design and translation to five languages
Press kits: Design and production
Press kits: Design and production
38.
39.
40. Success Cases
The Ministry of Tourism of Argentina strives for the promotion and development of domestic
and international tourism to Argentina, implementing national policy and commercial air navi-
gation, exclusively related to the area of Tourism.
Comunicacion Iberoamericana has been the public relations agency of Argentina in the Iberian
Market (Spain and Portugal) since 2005, managing the media image of the destination in the
press and coordinating the participation in tourist fairs and exhibitions in Spain.
Only in 2009, Comunicacion Iberoamericana has placed more than 500 articles about Argen-
tina in the Spanish press, with an advertising value worth over 15 million Euros.
Thanks to the efforts of Comunicacion Iberoamericana, the presence of Argentina as a destina-
tion in FITUR 2008 has been the most successful of the past years, even receiving the award
for Best Stand. Moreover, the presence of Diego Armando Maradona and the media impact
caught the attention of hundreds of visitors
41. Awarding of the Best Stand in the
category countries for the design
and innovation of the activities that
took place during those days.
44. Team
Team
Comunicacion Iberoamericana has an interdisciplinary and international team,
with highly trained professionals with global experience who are flexible,
creative and committed to each and every one of our clients.
Diego Barceló
President
He has advised more than 30 major companies in Spain, the United States and Argentina,
in corporate communications, marketing, public relations and lobbying. He has extensive
experience in strategy development and implementation of corporate communications
campaigns.
Diego Barceló’s most recent projects are:
* Design of a communications strategy for an international consulting firm in Spain.
* Touristic promotion for and American country in more than 20 international markets
* Business communications for a State Communications Secretariat
* Product and services launch from the U.S. to Latin America
* Product positioning strategy in Spain and Portugal
* Redesign of a corporate communications strategy for an European publishing firm
* Crisis communications management for a South American airline in Europe
* Media relations for a Latin American Tourism Secretariat in Europe.
He is a PhD in Social Communications by the Universidad Austral. He studied Business Ad-
ministration at the Universidad de Buenos Aires, post-graduate studies in Public Opinion
and Media (FLACSO), Masters in Corporate Communications from the Universidad Austral,
post-graduate studies in International Relations at the SEI (Madrid) and Masters in Informa-
tion Society at the Universidad Pontificia de Salamanca. He also is a professor at the Jour-
nalism School of the Universidad de Vitoria, at the Instituto Universtario Ortega y Gasset
and at the Political Action Master of the Carolina Foundation. He is a member of the Inter-
national Association of Business Communicators (IABC), PRSA and ADC DIRCOM.
45. Francisca Castro Almeyra
Vicepresident
She is Vicepresident and Administrative Director of Comunicacion Iberoamericana. She was
founder and president of the Asociación Civil (NGO) “Toda la Mano”, collaborated with the
Endeavor Foundation as Deputy Director and worked at Shackleton Agency. Her experience
is focused on strategic planning; she has consulted for NGOs associated to CIPPEC in stra-
tegic planning and coordinated the Real Madrid campaign in 2006. She graduated from the
Universidad Católica Argentina as a Public Accountant and got a Masters degree in Political
Action and Citizen Participation, Institutional Strengthening and Citizen Participation under
the Rule of Law.
Verónica de los Rios
Account Executive
Veronica graduated from Law School at the Universidad Javeriana in Colombia, and has a
Masters Degree in Political Action and Citizen Participation. She is currently working on her
thesis to complete a Masters in Political and Institutional Communication and is a candidate
for PhD in Government and Public Administration. She has worked as Media Consultant and
Public Relations Manager for several private and public organizations in Colombia, Spain and
the United States.
María Jesús Martín
Account Executive
She has a degree in Humanities by the University Carlos III of Madrid and a Masters in Adverti-
sement and Corporate Communication from ESIC (Marketing and Business School) in Madrid.
She began her career in Internal Communication and Public and International Relations wor-
king for companies such as CEOE (the Spanish Confederation of Business Organizations), the
Spanish Association of Consulting Firms, and multinationals such as Ikea. She currently lives in
Mexico and works as Account Executive for Comunicacion Iberoamericana.
46. Team
María José García Rodríguez
Account Executive
She has a degree in Information Sciences (branch of Journalism) in the Universidad Pontificia
of Salamanca and a Masters in Communication in Public and Politic Institutions at the Univer-
sidad Complutense de Madrid. She began her career as an editor for local and national print
and broadcast media.
Later she worked in the area of corporate communication where she dealt with customers
from the tourism sector: hotel chains, touristic destinations, online travel agencies, fitness
centers and wine tours. She has also produced several tourism related articles.
Miriam Eckert
Associate Consultant
She has a degree in Linguistics, Economics and Cultural Studies with specialization in Latin Ameri-
ca and Spain, from the Passau University in Germany, and also a degree in Intercultral Economics
from the Universidad San Salvador in Buenos Aires, Argentina. She has journalistic experience
and does freelance work for several media in Germany. During her years as a student she parti-
cipated in projects in Argentina, Mexico and Mozambique, working as event coodinator, multi-
media teacher and implementing an information netowrk for students and teachers in cultural
projects. Her eagerness and motivation got her the Kemper Award and the ASA scholrship by
InWent, Lufthansa Cargo, DAAD, ITB Berlin and UN-Millenium Villages. At Comunicación Ibero-
americana she collaborated with the Mexico Tianguis and Promexico.
Diana Cecilia Torres Álvarez
Associate Consultant
She graduated in Organizational Communications from the Universidad Autonoma del Noreste
in Mexico with specialized studies in Political Communications, and is a candidate to be Masters
in Political and Institutional Communications at the Instituto Universitario Ortega y Gasset in
Madrid, where she is also studying an Information Society PhD. She has collaborated with the
European Research Centre about Mexican issues and has been a full time professor at the Uni-
versidad Interamericana in Mexico, teaching journalism and organizational development.
Her experience as a journalist won her the Regional University Journalism Award in Coahuila,
Mexico. She worked in media and public relations management for Mexican political parties.
She was founder and director of institutional relations for Estrategia Comunicación e Imagen, a
publishing and public image consultant. At Comunicacion Iberoamericana she has worked as PR
coordinator for the Mexico Tourism Board in Europe and Canada, and she currently directs the
research and analysis area at CCIBA.
47. Isabella De Zan Hatch
Account Assistant
She is currently studying Journalism at the European Design Institute-IED in Madrid. She has
worked as organizer for several events in Panama City and has also collaborated in the promotion
of Argentina as a destination working as hostess for the Board of Tourism office in Madrid. She
is a usual collaborator of Comunicación Iberoamericana assisting in touristic projects and doing
communication, marketng and public relations.
Lorena Velázquez Alejo
Account Executive
She graduated in Communication Sciences from the Universidad del Valle in Mexico, and has
a diploma in Audiovisual Media From the Universidad Europea de Madrid (Villaviciosa, Spain).
Lorena worked as Assistant Account Executive for AB Comunicacion Agencia RRPP, and has
done collaborations as a radio newscaster for the show Vanguardia, as a reporter for the En-
tretenimiento y Travesías portal, and as an editor for the e-magazine Carta de Mexico. She
currently works as Account Executive for Comunicacion Iberoamericana.
Estíbaliz Maldonado Maldonado
Administrative, Madrid Office
She holds a technical degree in Administration and Accounting. During her professional career she
has worked in various sectors, such as renewable energies, health, trade, tourism, financial consul-
tancy and multinationals.
Her experience is focused on corporate finance and fiscal management, complying with Interna-
tional Accounting Standards (IAS). Her last experience before joining the team of Comunicacion
Iberoamericana was at the accounting area of the Spanish hotel group Silken.
48. For more information contact:
Spain
C/Velazquez 55, 5º C [28001]
Follow us: Madrid
Phone +34 915757121. Fax: +34915768032
info@cciba.net
Argentina
Viamonte 752 Piso 4[C1053ABP]
Buenos Aires
Phone +54 11 5238 5510
info@cciba.net
México
Ejercito Nacional Nº 418, 7º, Of. 729,
[11570]
Col. Chapultepec Morales, Del. Miguel
Hidalgo
México, DF
Phone/Fax +52 55 1101 1776
info@cciba.net
United States
415, Madison Avenue, 15th, [10017]
New York, NY, USA,
Phone +1 646 673 8669
info@cciba.net
