Altermyth presenting Indonesian Game Market & Industry at TGS 2013, as part of Asia Game Business Summit, discussing game industry among Asian countries, including Japan, Taiwan, Korea, Thailand, Malaysia and Indonesia.

1. ブルーオーシャン
WELCOME to the BLUE OCEAN
overview of Indonesia game industry
[DIEN WONG – ALTERMYTH/CEO – TOKYO GAME SHOW 2013]

2. INDONESIA
The potential

3. INDONESIA
The Sleeping Giant - The New Diva
th biggest
4
in the world
240+ million population
largest in South East Asia
6% GDP growth 2012
(5% average within 10 years)
USD 3500 GDP per capita 2012
Philippines
Vietnam
Thailand
Myanmar
Malaysia
Cambodia
Laos
Singapore
93. 260. 000
86. 900. 000
69. 100. 000
47. 900. 000
28. 400. 000
14. 100. 000
6. 500. 000
5. 000. 000
Greater
Jakarta
among the top 5 big cities in
the world, 26+ million
population
together with Tokyo, Seoul,
Shanghai, and Delhi
TGS
2013
3

4. INDONESIA
The Sleeping Giant - The New Diva
th biggest
4
in the world
actual
S+Canada
U
= Global!
+
355+ million population
EU
2.2% GDP growth 2012
740+ million -0.2% GDP
USD 48’000 GDP per capita 2012
240+ million population
Growth 2012
GDP per capita 2012 USD 33’000
largest in South East Asia
6% GDP growth 2012
(5% average within 10 years)
USD 3500 GDP per capita 2012
Philippines
Vietnam
Thailand
Myanmar
Malaysia
Cambodia
Laos
Singapore
93. 260. 000
86. 900. 000
69. 100. 000
47. 900. 000
28. 400. 000
14. 100. 000
6. 500. 000
5. 000. 000
Japan
127+ million population
-0.7% GDP growth 2011
USD 45’900 GDP per capita 2011
TGS
2013
4

5. INDONESIA
The Sleeping Giant - The New Diva
th biggest
4
in the world
240+ million population
largest in South East Asia
6% GDP growth 2012
(5% average within 10 years)
USD 3500 GDP per capita 2012
BRAZIL 196+ million
2.7% GDP growth 2011
USD 12’593 GDP per capita 2011
&
RUSSIA 1’210 million
3.4% GDP growth 2012
USD 14’247 GDP per capita 2012
CHINA 1’336 million
7% GDP growth 2012
USD 5’400 GDP per capita 2012
&
INDIA 1’210 million
Philippines
Vietnam
Thailand
Myanmar
Malaysia
Cambodia
Laos
Singapore
93. 260. 000
86. 900. 000
69. 100. 000
47. 900. 000
28. 400. 000
14. 100. 000
6. 500. 000
5. 000. 000
6.5% GDP growth 2012
USD 1’508 GDP per capita 2012
TGS
2013
5

6. IT’S
tential!
Po
or is it?
TGS
2013
6

7. INDONESIA
Digitally Enthusiastic People
mobile users
29 0
million users
more than population
per person may hold more
than 1 mobile numbers
( > 100% penetration)
Smartphones, less than 15%
Android, less than 10 million
iOS, less than 5 million
The rest are Blackberry and others
Android is rapidly catching up
The national monthly sales has
surpassed Blackberry in smartphone
category
th
JAKARTA
5
as top
tweet-ing
country rank in
city
&
64+
million
29+
tweet more than
Tokyo, London, Sao
Paolo, and New York
million
BANDUNG at 6th!
Internet Users 55 million
users
(22% penetration)
Almost 50% FB users in
Indonesia are accessing from
mobile
(32+ million)
TGS
2013
7

8. INDONESIA TALENTS
Globally accepted
Toge Productions - award
winning studio
IconPopQuiz by Alegrium
Top 5 games in 34 countries,
including US, Canada, and UK
Among the top 10 best-rated
Flash games in the world
(kongregate.com)
Best Game Art,
Flash Gaming Summit
2012.
Best Multiplayer
Game,
Flash Gaming
Summit 2011.
Best Cross Platform games,
Flash Gaming Summit 2013.
Best Games 2012 and Best
Action Games 2012 by Armor
Games.
Ramen Chain by Touchten
Top 5 games in 9 Asian
countries.
Best Simulation & Strategy
Games 2012, Jayisgames,
TGS
2013
8

9. INVESTING COMPANIES
Others that might agree
And many more, in Jakarta, and other; from game industry, and digital industry in general;
corporations, and also investment/venture companies.
Almost all big gaming companies from Japan have already came to Indonesia, either for look,
enter, partner, or open a company.
TGS
2013
9

10. IF IT’S SO POTENTIAL
why it hasn’t fly.... yet?
especially in terms of gaming
TGS
2013
10

11. LOCKED POTENTIAL
There are still more spaces to explore
Thailand & Vietnam can
generate annual
D 60-9 0million
US
There is no
obile games
m
industry
with around 6-7 million
active gamers
Package/Boxed games
business model has gone
outdated nowadays. Plus, the
classic price and distribution
aspect that leading to the
classic piracy issue.
Arcade games has their own
niche with more than USD 20
million annually.
Indonesia roughly generates
annual USD 20-30 million
claimed more than 10+ million
gamers, with reality might be less
than 5 million active gamers
there is no sustainable ecosystem
for mobile games with few major classic
players such as EA and Gameloft
more and less, similar situation across
SEA countries
TGS
2013
11

12. PROBLEMS

13. Market
in general
lower ARPU,
largely
heterogeneous
Infrastructure
speed*
Potential
Payment
methods*
(limited choices
of payment,
low credit cards
ownership)
Access (to
market)
with
Hurdles
need to work
with multiple
partners
Early State
no ecosystem* (lack
of local contents,
market need to be
developed)
Geography
large &
archipelago
Resources
there are only
few expert skill
resources
(>10 years).
* Also acknowledged in the mobile industry through Mobile Monday’s SEA Report 2012 available through their site.
TGS
2013
13

14. Additional
INSIGHTS

19. WE’RE
socio-economically diverse
TGS
2013
19

20. ECONOMY DRIVEN BY
consumption
McKinsey Consumer & Shopper Insight 2011
TGS
2013
20

25. WE DON’T BUY GAMES!
We Pay for Games!
the WHALE factor
TGS
2013
25

27. SUMMARY

28. Potential
with
Hurdles
TGS
2013
28

29. What’s your choice?
the first movers

30. ブルーオーシャン
WELCOME to the BLUE OCEAN!
ありがとう!
altermyth
Dien Wong
dienw@altermyth.com