This document summarizes Citrix's cloud platform and portal products. It discusses how CloudPlatform provides an infrastructure as a service platform that allows organizations to provide on-demand access to compute, storage, and networking resources through a self-service portal. It also discusses the CloudPortal Business Manager product, which provides a business portal for infrastructure as a service offerings with functionality for account management, billing, support ticketing, and more. The document positions Citrix as a leader in cloud management platforms and demonstrates how customers can use Citrix's products to deliver cloud services and applications.

1. CloudPlatform & Portal
Business Manager
Infrastructure-as-a-Service
Christian Ferber
Sr Systems Engineer Cloud Infrastructure
November, 2012

2. Mobile Workstyles Cloud Services
Any Device Any Cloud
© 2012 Citrix

3. Mobile Workstyles Cloud Services
Any Device Any Cloud
© 2012 Citrix

4. AWS sets standards for Public-Cloud-Computing
• First real, elastic and global
Infrastructure cloud platform
• Cloud Services:
ᵒ Elastic Compute Cloud (EC2)
Infrastructure as a Service
ᵒ Simple Storage Service (S3)
Storage-as-a-Service
© 2012 Citrix

5. Server Virtualization++ Cloud
• 10x more scaleable
• 2-5x lower cost
• 100% more open
Built for traditional enterprise apps & client- Designed around big data, massive scale &
server compute next-gen apps
• Enterprise arch for 100s of hosts • Cloud architecture for 1000s of hosts
• Scale-up (server clusters) • Scale-out (multi-site server farms)
• Apps assume reliability • Apps assume failure
• IT Mgmt-centric [1:Dozens] • Autonomic [1:1,000’s]
• Proprietary vendor stack • Open, value-added stack
Think: vCloud Director Think: AWS, RAX, zCloud, eBay, etc.
Enterprises should, and will, make SV …but adoption of new cloud
1.0 more cloud-like… architecture is the future
© 2012 Citrix Citrix Confidential - Do Not Distribute

6. Citrix Cloud Strategy
DELIVER SERVICES
CONNECT BUILD CONNECT
CloudPortal CloudPortal
CloudGateway
CONNECT CloudBridge
CONNECT
Services Manager Business Manager
BRIDGE BRIDGE
Other
People
NetScaler NetScaler Clouds
CloudPlatform
vSphere Hyper-V XenServer KVM OVM
VIRTUALIZATION
Compute Network Storage
© 2012 Citrix

7. Commercial version of CloudStack
• Ready-to-use commercial version of
Apache CloudStack
• Includes Citrix XenServer Advanced
Edition
• Native Integration of Citrix NetScaler
• Technical support, updates and upgrades
• $765 per socket and year
© 2012 Citrix

8. CloudPlatform Provides On-demand Access to
Infrastructure Through a Self-Service Portal
Org A Org B
Users
Admin Admin
End User Users Users
Compute Network Storage
Admin
© 2012 Citrix

9. Benefits of CloudPlatform
Workforce Leverage
Self Service Remove IT as a service delivery critical path
Management
Reduce IT operational costs
Automation
Workload
Consistent application and service deployment
Standardization
Usage Metering Visibility into user and line of business usage
Capital Leverage
Centralized
Manage complete infrastructure, regardless of scale
Management
Smarter
Drive reduced capital requirements
Virtualization
© 2012 Citrix

10. 10 © 2012 Citrix

11. Info-Tech Cloud Management Vendor Landscape
• Champion: Citrix CloudPlatform
recognized as a Leading Product
from a Leading Vendor
• Value Award Winner:
“Cloud Platform offers the most
functionality for the price.”
• Download the full report here
© 2012 Citrix

12. Possible to categorize workloads into two sets
Cloud Workloads
Traditional Workload Cloud Workload
Reliable hardware, backup entire Tell users to expect failure.
cloud, and restore for users when Users to build apps that can
failure happens withstand infrastructure failure
Both types of workloads must run reliably in the cloud
© 2012 Citrix

13. Support for different styles is required
CloudPlatform
Mgmt. Server Server Virtualization Availability Zone
vCenter
Enterprise Networking (e.g., VLAN)
Availability Availability Availability
Zone Zone Zone
ESXi ESXi ESXi
Cluster Cluster Cluster
Object Storage Enterprise Storage (e.g., SAN)
© 2012 Citrix

14. Use Case Example
Development and engineering systems
Engineer 1 Engineer 1
CloudPlatform
Self-Service Engineer 2
Engineer 2
Portal
Hypervisor
© 2012 Citrix

15. Open Platform to Suit Customer Needs
Compute Hypervisor
XenServer VMware Oracle VM KVM Bare metal
Storage Block & Object
Local Disk iSCSI Fiber Channel NFS Swift
Network Network & Network Services
Network Type Isolation Firewall Load balancer VPN
© 2012 Citrix

16. Citrix & Cisco Partnership
Cloud
Networking
Mobile Cloud
Workstyles Orchestration
BRILLIANT EXPERIENCE BEST-IN-CLASS SOLUTIONS SIMPLIFIED OPERATIONS
© 2012 Citrix

17. CloudPortal Business Manager
Business portal for your IaaS offering

18. CloudPortal Business Manager
• Comprehensive business and operations
support platform
for Service Providers
– Account management
Business Manager – Self-service portal
– Billing and metering
– CRM and support ticketing
• Facilitates differentiation and increases
profitability for IaaS
© 2012 Citrix

19. CloudPortal Business Manager
© 2012 Citrix

20. DEMO
CloudPlatform & CloudPortal Business Manager
© 2012 Citrix

21. Deliver Windows apps &
desktops as a true cloud service
© 2012 Citrix

22. Cloud-style
Service Orchestration
XA XD XD
XenDeskop
XenApp |.next
XA XD XD
v6+ v5+ v5+
CloudPlatform
Any Cloud
Compute Compute Network Storage
© 2012 Citrix

23. Work better. Live better.