AddThis Tech Talk at DBS: How to Harness Brand Advocates Beyond Facebook and Twitter
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Tons of people love and interact with your brand every day across the Web. Some you know about, some you may not. How can you take advantage of your brand advocates to amplify your message and bring them on to your owned media? Using their expertise in social, AddThis is presenting a new idea for getting a leg up on social impact. See how to easily find and reach your brand advocates, leverage them for maximum brand awareness and use data to understand just why they became advocates in the first place. Don't miss it! Presenter: Greg Cypes, director of product, AddThis @gregcypes
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AddThis Tech Talk at DBS: How to Harness Brand Advocates Beyond Facebook and Twitter
- 1. How to Harness Brand Advocates Beyond Facebook & Twitter
- 2. CONFIDENTIAL #1 Social & Data Platform on the Web 14M sites 300+ services 253M US uniques 10Tb data 70 languages 500 brands 1.3B global uniques 1T pageviews 140 actions/person Source: AddThis internal data
- 3. CONFIDENTIAL
- 4. CONFIDENTIAL social actions related to your brand happen on sites other than your own! 7 out of 10 Source: AddThis internal data
- 6. CONFIDENTIAL The Problem people LOVE you + How do you target advocates in display, video and mobile media at scale? + How do you get advocates to amplify your brand message? + How can you get insights into what makes them advocates and why?
- 7. Introducing Social Brand Advocates by
- 9. CONFIDENTIAL • 10/12% sharing on/off domain 5% brand engagement • 2X conversions 4X click-thru rates Social Impact Campaigns Deliver Performance, Reach & Engagement
- 10. CONFIDENTIAL Amplify Your Brand + Target your brand’s advocates to maximize social influence and virality + Deliver your brand’s message to the right audience with display or video on brand-safe sites across the web and mobile + Free high-impact custom social units to drive word of mouth and social engagement + Free audience verification and insights report
- 11. Contact sales@addthis.com for full details Follow us: @addthis
Notas del editor
- You may recognize the AddThis logo. Our sharing menus and full suite of web plugins are on more than 14 million domains across the web. We’re the largest social infrastructure platform with more than 10X the reach of other sharing platforms.With our tools on so many domains, we’re able to see 1.3 global uniques – 253M US – every month. When we see a user we see 140 actions/events, on average, for them each month.Our size and scale are massive –unmatched on the web. The amount of data derived from the plugins is almost hard to wrap your brain around. We process more than 10Tb of data every DAY. That’s more data in a week than the hubble telescope collected in 20 years. More data than contained in the Library of Congress.Let’s talk how we can make that data actionable for you.Talking Points re: Numbers:14M sites – we are on 14+ million domains across the web253M US uniques – monthly140 actions per person per month – “On average, we’re able to see 140 actions/events per month for every user reached by our tools”1.3B global uniques – monthly70+ languages – our plugins are actively used in 70 languages around the world500 brands – we work with 500+ major brands on paid, owned and earned media300+ services – our social plugins connect users to more than 300 services across the web (these include social networks like Facebook & Twitter, UGC platforms like Reddit, print services, etc)1 Trillion pagevies – YEARLYAddThis social plugins were loaded more than 1 trillion times in 201210Tb of data –DAILY processed every day
- [skb note: i separated out our data from these guys. I think this can be brushed QUICKLY through in terms of setting the stage and reminding people that these things are true (as in, they are reminders and accepted truths) ”Our brand advocate audience maximizes the social impact of your brand message by targeting the web’s most influential users.Using our custom ad units you can target social influencers that have a heavy online network, high social activity and a history of sharing and creating highly viral content.Audiences are based on more than 6M uniques across 300 services.
- [skb note:Then regale them with our own data and your facts]
- [click] “people love you” appears“ok, just kidding, it’s a good problem to have but seriously thousands of users love and interact with you on a daily basis![click]….go into how do we leverage that! If we don’t take advantage of that it’s a HUGE missed opportunity!
- Social Brand Advocatesare audiencesthe share, post, pin, copy/paste, email etc… about your brand MAKE THIS POINT HERE – DEFINE THEM HERE