Marketing Services companies are sold on the promise of automation but are not reaping the rewards. Few have improved efficiency or productivity. We are facing this critical challenge due to a lack of focus on solving the right problems. Leaders need to embrace new, intelligent tools that improve the most important and time-consuming parts of the day: analysis and interpretation of data to communicate valuable insight to clients. What if you could decrease time spent finding meaning in campaign performance data by more than half, while improving the quality of your analysis, communication and client service? Applying automation to the right problems will generate vast improvements in productivity, quality of output and perceived customer value. Presenter: Nick Beil, svp, client experience, Narrative Science @nickbeil

1. Human Insight at Machine Scale℠

2. What We’re Not
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Human Insight at Machine Scale℠

3. Quill™ Transforms Data
<adc_database xmlns=”clientAPI_DFA">
<units>
<clicks>CK</clicks>
<dist>MI</dist>
<impressions>CPM</impressions>
<pres>IN</pres>
<prec>IN</prec>
</units>
<local>
<ClienTID>All</city>
<Placement>Demo_Targeted_Prospecting</state>
<vendor>Advertising.com</lat>
<vendor>Rocket_Fuel</lon>
<time>01:32</time>
<timeZone>9</timeZone>
<obsDaylight>0</obsDaylight>
<currentGmtOffset>9</currentGmtOffset>
<ADSize>300x250</ADSize>
</local>
<Targeting_tactic_IDs>
<url>
http://api.DFA.google.com/m/en-us/KR/11/client/current.aspx?p=agencyname_ityId=226081
</url>
<observationtime>1:32 AM</observationtime>
<pressure state="Steady">30.37</pressure>
<conversionID1</conversions>
<views>12</views>
<CTR>000.001</CTR>
<placementID>001_005_00460</ID>
<ImpressionsInView>3501</view>
<ContextualTargeting>5</ContextualTargeting>
<AdSize>NW</Size>
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<prereq>0.00</precip>
<TAGID="0">Low</ID>
<UATGenesisID>7</GEN>
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</PLacementURL=BLANK>
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<Time of Stamp="7:38:01:08" set="5:15 PM"/>
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Human Insight at Machine Scale℠

4. Into Insight
“…at a more granular level, there does not
appear to be a relationship between
viewability and conversion rate.”
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Human Insight at Machine Scale℠

5. Data Is Still The Currency Of Media
1950 2013
Nielsen TV Ratings Begin Hundreds of Metrics
There is 1 metric for electronic media.
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Human Insight at Machine Scale℠

6. The Industry Has Responded In 3 Ways
Dashboards Bodies Outsourcing
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Human Insight at Machine Scale℠

7. But the Problems Still Remain
Visualization Is Not Insight
Consistency and Quality of Communication is Poor
Resources Do Not Scale Quick Enough
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Human Insight at Machine Scale℠

8. Case Study
Client: Vertical media agency servicing hundreds
of local automotive campaigns
Problem: Weekly status updates required
tremendous account management
resources
Solution: Programmed Quill to generate PowerPoint
presentations customized to each client
Outcome: FTE savings of dozens of hours per month
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Human Insight at Machine Scale℠

9. Customized Client Communications
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Human Insight at Machine Scale℠

10. Delight Your Clients
Spreadsheets and dashboards alone are not useful.
People need the right tools to harness the power of marketing data.
Find your stories and insight with Quill™
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Human Insight at Machine Scale℠ © 2013 Narrative Science. All rights reserved.