Probing Questions:
What are you hoping to get out today’s meeting?
What challenges do you hope we can help you overcome as marketers?
Please walk us through your existing approach to using customer data for marketing success?
If we can help, do you have organization alignment to move forward and solve these challenges?
How is your organization set up? Silos or combined marketing functions
What organization owns customer segmentation and CRM data?
What organizations owns Display media?
Do you have an omni-channel marketing focus, or silos?
Is this TMS or Fuse? Cross channel or web focused?
How do you leverage…
Retargeting
CRM data
Segmentation
Mobile web, mobile app
Do you use a DMP? Ad Networks? DSPs?
Probing Questions:
What are you hoping to get out today’s meeting?
What challenges do you hope we can help you overcome as marketers?
Please walk us through your existing approach to using customer data for marketing success?
If we can help, do you have organization alignment to move forward and solve these challenges?
How is your organization set up? Silos or combined marketing functions
What organization owns customer segmentation and CRM data?
What organizations owns Display media?
Do you have an omni-channel marketing focus, or silos?
Is this TMS or Fuse? Cross channel or web focused?
How do you leverage…
Retargeting
CRM data
Segmentation
Mobile web, mobile app
Do you use a DMP? Ad Networks? DSPs?
Data Scientist. Harvard Business Review.
I know this came out a few months, ago – but the Call of Big Data has only intensified.
Chalkboards. Slide Rules. Tweed Jackets and Elbow Patches.
The Amount of Data my be new, and the techniques may be evolving….but Marketers have learned the power of data, and invested millions over the last 30 years to collect it store it, model it to drive insight into how we value and message our customers. You have SILOS FULL OF IT.
In this case – the lifetime value calculation might be biased.
Second Screen Behaviors…now this could get interesting. How do you take advantage of this insight. What can you do to improve results.
Can you connect those behaviors? Personalize? Measure? Target?
Probing Questions:
What are you hoping to get out today’s meeting?
What challenges do you hope we can help you overcome as marketers?
Please walk us through your existing approach to using customer data for marketing success?
If we can help, do you have organization alignment to move forward and solve these challenges?
How is your organization set up? Silos or combined marketing functions
What organization owns customer segmentation and CRM data?
What organizations owns Display media?
Do you have an omni-channel marketing focus, or silos?
Is this TMS or Fuse? Cross channel or web focused?
How do you leverage…
Retargeting
CRM data
Segmentation
Mobile web, mobile app
Do you use a DMP? Ad Networks? DSPs?
Probing Questions:
What are you hoping to get out today’s meeting?
What challenges do you hope we can help you overcome as marketers?
Please walk us through your existing approach to using customer data for marketing success?
If we can help, do you have organization alignment to move forward and solve these challenges?
How is your organization set up? Silos or combined marketing functions
What organization owns customer segmentation and CRM data?
What organizations owns Display media?
Do you have an omni-channel marketing focus, or silos?
Is this TMS or Fuse? Cross channel or web focused?
How do you leverage…
Retargeting
CRM data
Segmentation
Mobile web, mobile app
Do you use a DMP? Ad Networks? DSPs?
Well. We Have Lot’s Of Mailboxes.
No Matter How Cool The Mailbox…It’s still slower than Real Time Streaming.
You need better pipes to take advantage of your insights and data to drive outcomes
There is a cost to being slow. Milliseconds count, and batch processes that take days to sync data between your partners isn’t going to work.
Probing Questions:
What are you hoping to get out today’s meeting?
What challenges do you hope we can help you overcome as marketers?
Please walk us through your existing approach to using customer data for marketing success?
If we can help, do you have organization alignment to move forward and solve these challenges?
How is your organization set up? Silos or combined marketing functions
What organization owns customer segmentation and CRM data?
What organizations owns Display media?
Do you have an omni-channel marketing focus, or silos?
Is this TMS or Fuse? Cross channel or web focused?
How do you leverage…
Retargeting
CRM data
Segmentation
Mobile web, mobile app
Do you use a DMP? Ad Networks? DSPs?
Probing Questions:
What are you hoping to get out today’s meeting?
What challenges do you hope we can help you overcome as marketers?
Please walk us through your existing approach to using customer data for marketing success?
If we can help, do you have organization alignment to move forward and solve these challenges?
How is your organization set up? Silos or combined marketing functions
What organization owns customer segmentation and CRM data?
What organizations owns Display media?
Do you have an omni-channel marketing focus, or silos?
Is this TMS or Fuse? Cross channel or web focused?
How do you leverage…
Retargeting
CRM data
Segmentation
Mobile web, mobile app
Do you use a DMP? Ad Networks? DSPs?