A Picture is Worth a Thousand Words - Driving Revenue with Visual Content presentation by TripleLift at DPS, 9/18/14
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Visual content is becoming increasingly important online as more time is spent on mobile devices. TripleLift addresses this by allowing advertisers to use the same visual assets they create for Facebook within programmatic native ads across many publishers. TripleLift uses computer vision technology to intelligently format visual ads to properly display on any device or placement. This gives advertisers an easy way to leverage existing creative assets in new native ad formats without needing to create new content.
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A Picture is Worth a Thousand Words - Driving Revenue with Visual Content presentation by TripleLift at DPS, 9/18/14
- 1. A PICTURE IS WORTH A 1000 WORDS Leveraging Visual Content In a Programmatic Environment Dan Martin, VP, Business Development
- 2. The Rise of the Visual Web
- 5. WHY?
- 6. Porridge with caramelised apple, thyme, walnuts and blackberries
- 7. A contemporary take on precision engineering
- 8. The perfect red dress
- 9. The Visual Web is the New Standard It all starts with mobile
- 10. HOW?
- 11. How do brands effectively reach consumers in this new web?
- 17. Place ads where consumers are paying attention
- 18. Place ads where consumers are paying attention
- 19. TripleLift scans the publisher’s site to understand the unique look and feel to format the brand’s content IMAGE SIZE & RATIO HEADLINE COLORS & LAYOUT FONT
- 20. ORIGINAL IMAGE FACE DETECTION BODY DETECTION EDGE DETECTION POINT OF INTEREST Computer vision technology 'reads images' to format them perfectly, every time across each device
- 21. WHAT MAKES TRULY UNIQUE?
- 22. Triplelift Bridges Native, Programmatic and RTB with Native Exchange Impressions from any device ! Biddable with standard RTB on TripleLift Native Exchange ! Winning Bid TripleLift renders native ad TripleLift Rendering Technology intelligently formats and crops any image to fit placements across publishers and devices Bidders can respond with any properly formatted assets Brand image assets with headlines and captions
- 23. Impressions from any device ! Native Ads on Any Device TripleLift handles integration with each publisher Biddable with standard RTB on TripleLift Native Exchange ! Winning Bid TripleLift renders native ad TripleLift Rendering Technology intelligently formats and crops any image to fit placements across publishers and devices Bidders can respond with any properly formatted assets Brand image assets with headlines and captions Same asset can be used anywhere, our rendering technology makes it work Publisher tech identifies structure of site, utilizes appropriate rendering technology for any device including desktop, mobile, mobile-web and in-app.
- 24. Biddable with standard RTB on TripleLift Native Exchange ! Leverage Existing RTB Infrastructure Winning Bid TripleLift renders native ad TripleLift Rendering Technology intelligently formats and crops any image to fit placements across publishers and devices Bidders can respond with any properly formatted assets Impression request sent from existing RTB exchange or TripleLift’s proprietary exchange Brand image assets with headlines and captions Dynamic click through URLs, customized text, etc. all permitted Bid with same set of assets required for Facebook newsfeed (no new creative required) EXCHANGE IN HOUSE DSP 3RD PARTY DSP
- 25. Winning Bid TripleLift renders native ad TripleLift Rendering Technology intelligently formats and crops any image to fit placements across publishers and devices Brand image assets with headlines and captions Publisher Controls in Exchange Allow Full Private Exchange Functionality Publishers have complete control ! Includes white/black-listing brands, categories, and setting dynamic floor prices Highest-priced eligible bid is delivered ! Same process as existing exchanges
- 26. Advertisers are Leveraging Assets They Already Use on FBX 1 I M AGE + optional logo 2 COP Y We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free. 3 C L I C K T H R O U G H https://www.trycaviar.com/? utm_source=fb&utm_medium=display&utm_campa ign=499-promo&utm_term=cvis&utm_content=499- promo-1
- 27. Advertisers are Leveraging Assets They Already Use on FBX 1 I M AGE + optional logo 2 COP Y We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free. 3 C L I C K T H R O U G H https://www.trycaviar.com/? utm_source=fb&utm_medium=display&utm_campa ign=499-promo&utm_term=cvis&utm_content=499- promo-1
- 28. Advertisers are Leveraging Assets They Already Use on FBX 1 I M AGE + optional logo 2 COP Y We're cutting our delivery fee in half for the month of August! To make it easier to get the food you love, delivery is just $4.99 for the rest of the month, no minimum order size. And, as always, your first delivery is free. 3 C L I C K T H R O U G H https://www.trycaviar.com/? utm_source=fb&utm_medium=display&utm_campa ign=499-promo&utm_term=cvis&utm_content=499- promo-1 I N T R I P L E L I F T N AT I V E A D S
- 31. T H A N K YOU www.triplelift.com DAN MARTIN VP, BUSINESS DEVELOPMENT ! ! dan@triplelift.com