Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
(Art+data) intelligent content
1. Better Design : : Deeper Insights
Intelligent Content
your media will know you better than you know yourself
Wednesday, May 22, 13
2. May you live in
interesting times . . .
We are at the dawn of fully interactive
reading, watching and listening
Wednesday, May 22, 13
3. Reading is dead
“Reading,” as we
know it, is dead.
Media + People will
‘read’ one another.
Wednesday, May 22, 13
4. Read less, know more
People will read less.
Yet, they will “know” more
than ever.
Books, Magazines, Newspapers
are a relatively slow way to
absorb information.
Wednesday, May 22, 13
5. Read less, know more
Reading billboards is
a ‘low retention’
ratio message event
Reading tags is an
extremely data poor
way to convey info
Reading Search
results can be
overwhelming
Wednesday, May 22, 13
6. Watching is dead
“Watching,” as we
know it, is dead.
Media + People will
‘watch’ one another.
Wednesday, May 22, 13
7. Watch less, know more
‘Watching YouTube’ is
an oxymoron. We will
soon engage video.
Watching movies is
a socially poor form
of entertainment.
Watching a game
means you really
missed most of it.
Wednesday, May 22, 13
8. Listening is dead
“Listening,” as we
know it, is dead.
Media + People will
‘listen’ to one another.
Wednesday, May 22, 13
9. Listen less, know more
Listening to music is a
wasted opportunity to
discover more.
Listening to a great
concert leaves your
other senses alone.
Listening for birds is
a missed window to
learn even more.
Wednesday, May 22, 13
13. A Revolutionary Time
Wearable information
We are in the most intense era of upheaval in
content development since the launch of the web
Personal Display Everyday holograms
Wednesday, May 22, 13
14. Media revolution
Two concepts will revolutionize
content and engagement:
Immersive experiences
Sentient software
In both cases, experience
design will respond to what
the content estimates will
likely engage you.
Wednesday, May 22, 13
15. A war for the Starting Point
Search, Social,
Navigation are at
war over the
starting point for
engagement
A new starting
point may emerge.
It won’t likely be
controlled by any of
the incumbents.
Wednesday, May 22, 13
16. Read, Watch, Listen less. Yet, know more.
Gesture Audio Graphical
Wednesday, May 22, 13
17. A Star Starting Point is born
Search, Social,
Navigation are at
war over the
starting point for
engagement
Wednesday, May 22, 13
18. Rethinking the basics
Reading, Writing &
Arithmetic will be
replaced by Touching,
Talking & Thinking
Wednesday, May 22, 13
19. Government, military
and law enforcement
applications will create
new realities for
content navigation.
Yes, government will lead innovation
Wednesday, May 22, 13
20. Search and Discovery reborn
Aggregators will
disrupt Search in
unforeseen ways.
Wednesday, May 22, 13
21. The Concept
What looks like an
experiment today, will
soon be your reality.
Wednesday, May 22, 13
22. Evolving Conclusions
If von Neumann was right, we will
soon wear some intelligent device
which will listen to the entire world
for what we want to read, watch, or
listen to, then deliver it to us in
content format so immersive we
absorb the information by merely
paying attention.
Wednesday, May 22, 13
24. Founder : : Roger Wood
This presentation is based on research
led by
Evelyn Robbrecht, Fellow
www.artplusdata.com
Contact us for further research
Wednesday, May 22, 13