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Better	 Design	 :	 :	 Deeper	 Insights
Intelligent	 Content	 
your	 media	 will	 know	 you	 better	 than	 you	 know	 yourself
Wednesday, May 22, 13
May	 you	 live	 in	 
interesting	 times	 .	 .	 .
We	 are	 at	 the	 dawn	 of	 fully	 interactive	 
reading,	 watching	 and	 listening
Wednesday, May 22, 13
Reading	 is	 dead
“Reading,”	 as	 we	 
know	 it,	 is	 dead.
Media	 +	 People	 will	 
‘read’	 one	 another.	 
Wednesday, May 22, 13
Read	 less,	 know	 more
People	 will	 read	 less.	 
Yet,	 they	 will	 “know”	 more	 
than	 ever.
Books,	 Magazines,	 Newspapers	 
are	 a	 relatively	 slow	 way	 to	 
absorb	 information.
Wednesday, May 22, 13
Read	 less,	 know	 more
Reading	 billboards	 is	 
a	 ‘low	 retention’
ratio	 message	 event	 	 
Reading	 tags	 is	 an	 
extremely	 data	 poor	 	 
way	 to	 convey	 info	 	 
Reading	 Search	 
results	 can	 be	 
overwhelming	 	 	 	 
Wednesday, May 22, 13
Watching	 is	 dead
“Watching,”	 as	 we	 
know	 it,	 is	 dead.
Media	 +	 People	 will	 
‘watch’	 one	 another.	 
Wednesday, May 22, 13
Watch	 less,	 know	 more
‘Watching	 YouTube’	 is	 
an	 oxymoron.	 We	 will	 
soon	 engage	 video.	 	 	 
Watching	 movies	 is	 
a	 socially	 poor	 form	 
of	 entertainment.
Watching	 a	 game	 
means	 you	 really	 
missed	 most	 of	 it.	 	 	 
Wednesday, May 22, 13
Listening	 is	 dead
“Listening,”	 as	 we	 
know	 it,	 is	 dead.
Media	 +	 People	 will	 
‘listen’	 to	 one	 another.	 
Wednesday, May 22, 13
Listen	 less,	 know	 more
Listening	 to	 music	 is	 a	 
wasted	 opportunity	 to	 
discover	 more.	 	 	 
Listening	 to	 a	 great	 	 
concert	 leaves	 your	 
other	 senses	 alone.
Listening	 for	 birds	 is	 
a	 missed	 window	 to	 
learn	 even	 more.	 	 	 
Wednesday, May 22, 13
A	 Revolutionary	 Time
Random
May	 you	 live	 in	 interesting	 times	 .	 .	 .
Intelligent
Wednesday, May 22, 13
A	 Revolutionary	 Time
Random
May	 you	 live	 in	 interesting	 times	 .	 .	 .
Intelligent
Wednesday, May 22, 13
A	 Revolutionary	 Time
Random
May	 you	 live	 in	 interesting	 times	 .	 .	 .
Intelligent
Wednesday, May 22, 13
A	 Revolutionary	 Time
Wearable	 information
We	 are	 in	 the	 most	 intense	 era	 of	 upheaval	 in	 
content	 development	 since	 the	 launch	 of	 the	 web
Personal	 Display Everyday	 holograms
Wednesday, May 22, 13
Media	 revolution
Two	 concepts	 will	 revolutionize
content	 and	 engagement:
Immersive	 experiences
Sentient	 software
	 
In	 both	 cases,	 experience	 
design	 will	 respond	 to	 what	 
the	 content	 estimates	 will	 
likely	 engage	 you.
	 
Wednesday, May 22, 13
A	 war	 for	 the	 Starting	 Point	 
Search,	 Social,	 
Navigation	 are	 at	 
war	 over	 the	 
starting	 point	 for	 
engagement	 
A	 new	 starting	 
point	 may	 emerge.
It	 won’t	 likely	 be	 
controlled	 by	 any	 of	 
the	 incumbents.
	 	 	 
Wednesday, May 22, 13
Read,	 Watch,	 Listen	 less.	 Yet,	 know	 more.
Gesture	 	 	  Audio	 	  Graphical	 	 	 	 
Wednesday, May 22, 13
A	 Star	 Starting	 Point	 is	 born	 
Search,	 Social,	 
Navigation	 are	 at	 
war	 over	 the	 
starting	 point	 for	 
engagement	 
Wednesday, May 22, 13
Rethinking	 the	 basics
Reading,	 Writing	 &	 
Arithmetic	 will	 be	 
replaced	 by	 Touching,	 
Talking	 &	 Thinking	 
Wednesday, May 22, 13
Government,	 military	 
and	 law	 enforcement	 
applications	 will	 create	 
new	 realities	 for	 
content	 navigation.	 	 
Yes,	 government	 will	 lead	 innovation
Wednesday, May 22, 13
Search	 and	 Discovery	 reborn
Aggregators	 will	 
disrupt	 Search	 in	 
unforeseen	 ways.	 	 
Wednesday, May 22, 13
The	 Concept
What	 looks	 like	 an	 
experiment	 today,	 will	 
soon	 be	 your	 reality.	 
Wednesday, May 22, 13
Evolving	 Conclusions
If	 von	 Neumann	 was	 right,	 we	 will	 
soon	 wear	 some	 intelligent	 device	 
which	 will	 listen	 to	 the	 entire	 world	 
for	 what	 we	 want	 to	 read,	 watch,	 or	 
listen	 to,	 then	 deliver	 it	 to	 us	 in	 
content	 format	 so	 immersive	 we	 
absorb	 the	 information	 by	 merely	 
paying	 attention.
Wednesday, May 22, 13
Evolving	 Conclusions
Random Intelligent
Intelligent	 content	 will	 fuel	 the	 (ART+DATA)	 concept,	 and	 will	 
propel	 us	 forward	 at	 an	 ever	 accelerating	 rate.	 
Wednesday, May 22, 13
Founder	 :	 :	 Roger	 Wood
This	 presentation	 is	 based	 on	 research
led	 by	 
Evelyn	 Robbrecht,	 Fellow
www.artplusdata.com	 
Contact	 us	 for	 further	 research
	 
Wednesday, May 22, 13

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(Art+data) intelligent content

  • 1. Better Design : : Deeper Insights Intelligent Content your media will know you better than you know yourself Wednesday, May 22, 13
  • 2. May you live in interesting times . . . We are at the dawn of fully interactive reading, watching and listening Wednesday, May 22, 13
  • 3. Reading is dead “Reading,” as we know it, is dead. Media + People will ‘read’ one another. Wednesday, May 22, 13
  • 4. Read less, know more People will read less. Yet, they will “know” more than ever. Books, Magazines, Newspapers are a relatively slow way to absorb information. Wednesday, May 22, 13
  • 5. Read less, know more Reading billboards is a ‘low retention’ ratio message event Reading tags is an extremely data poor way to convey info Reading Search results can be overwhelming Wednesday, May 22, 13
  • 6. Watching is dead “Watching,” as we know it, is dead. Media + People will ‘watch’ one another. Wednesday, May 22, 13
  • 7. Watch less, know more ‘Watching YouTube’ is an oxymoron. We will soon engage video. Watching movies is a socially poor form of entertainment. Watching a game means you really missed most of it. Wednesday, May 22, 13
  • 8. Listening is dead “Listening,” as we know it, is dead. Media + People will ‘listen’ to one another. Wednesday, May 22, 13
  • 9. Listen less, know more Listening to music is a wasted opportunity to discover more. Listening to a great concert leaves your other senses alone. Listening for birds is a missed window to learn even more. Wednesday, May 22, 13
  • 10. A Revolutionary Time Random May you live in interesting times . . . Intelligent Wednesday, May 22, 13
  • 11. A Revolutionary Time Random May you live in interesting times . . . Intelligent Wednesday, May 22, 13
  • 12. A Revolutionary Time Random May you live in interesting times . . . Intelligent Wednesday, May 22, 13
  • 13. A Revolutionary Time Wearable information We are in the most intense era of upheaval in content development since the launch of the web Personal Display Everyday holograms Wednesday, May 22, 13
  • 14. Media revolution Two concepts will revolutionize content and engagement: Immersive experiences Sentient software In both cases, experience design will respond to what the content estimates will likely engage you. Wednesday, May 22, 13
  • 15. A war for the Starting Point Search, Social, Navigation are at war over the starting point for engagement A new starting point may emerge. It won’t likely be controlled by any of the incumbents. Wednesday, May 22, 13
  • 16. Read, Watch, Listen less. Yet, know more. Gesture Audio Graphical Wednesday, May 22, 13
  • 17. A Star Starting Point is born Search, Social, Navigation are at war over the starting point for engagement Wednesday, May 22, 13
  • 18. Rethinking the basics Reading, Writing & Arithmetic will be replaced by Touching, Talking & Thinking Wednesday, May 22, 13
  • 19. Government, military and law enforcement applications will create new realities for content navigation. Yes, government will lead innovation Wednesday, May 22, 13
  • 20. Search and Discovery reborn Aggregators will disrupt Search in unforeseen ways. Wednesday, May 22, 13
  • 21. The Concept What looks like an experiment today, will soon be your reality. Wednesday, May 22, 13
  • 22. Evolving Conclusions If von Neumann was right, we will soon wear some intelligent device which will listen to the entire world for what we want to read, watch, or listen to, then deliver it to us in content format so immersive we absorb the information by merely paying attention. Wednesday, May 22, 13
  • 23. Evolving Conclusions Random Intelligent Intelligent content will fuel the (ART+DATA) concept, and will propel us forward at an ever accelerating rate. Wednesday, May 22, 13
  • 24. Founder : : Roger Wood This presentation is based on research led by Evelyn Robbrecht, Fellow www.artplusdata.com Contact us for further research Wednesday, May 22, 13