This is BitTorrent's 2014 pitch deck to brands and publishers.

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August 2014
DIGIDAY
Click tAo dedviet rmtiassitnerg t iatlen dst yPleublisher Overview
BitTorrent, Inc. | Corporate Overview

2. About BitTorrent Bundle
What Makes BitTorrent Bundle Different?
The BitTorrent Media Network
Publisher Stories DIGIDAY
BitTorrent, Inc. | Corporate Overview
Contents
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3. What is BitTorrent Bundle?
An immersive experience that emphasizes the
human connection between artist and fan:
a social, creative object that becomes
more valuable, each time it’s shared.
DIGIDAY
BitTorrent, Inc. | Advertising and Publisher Overview For Internal Presentation Purposes Only, Not For External Distribution .

4. Guiding Principle No. 1
Big ideas are not bound by pages, run
times, streams, or size limits.
BitTorrent Bundle is a revolutionary file format that’s designed to restore digital
media to its experiential core. Think vinyl. Think box set. Think about the power of a
single download that can house the breadth of a project - from music, to film, to
handwritten notes, and experimental art. Big ideas don’t come in boxes. Bundle is
built for creativity. DIGIDAY
BitTorrent, Inc. | Corporate Overview

5. Guiding Principle No. 2
You should be able to sell your art,
without selling your soul.
Every single piece of content has a different business model. BitTorrent Bundle is a
direct-to-fan engagement platform that’s built to help you unlock to your individual
goals. Each Bundle can be embedded with calls to action and collateral that drive
back to value-generating artist properties: from iTunes and Amazon, to ticket
vendors and merchandise storefronts. DIGIDAY
BitTorrent, Inc. | Corporate Overview

6. Guiding Principle No. 3
Creative goods become more valuable,
each time they are shared.
We’re human. We’re hardwired to share. BitTorrent Bundle is designed to work the
way we do: to travel; to grow with, and over, connection. Each Bundle comes with an
email gate. Your content doesn’t need to live in a store. Because with Bundle, the
store lives inside your content. That means your work becomes more valuable, each
time it’s passed on. DIGIDAY
BitTorrent, Inc. | Corporate Overview

7. BitTorrent Bundle Is:
A global marketplace built to travel: the store is inside the content DIGIDAY
A new file format for film, music, art and interactive storytelling
A direct-to-fan media network built for rich engagement
BitTorrent, Inc. | Corporate Overview

8. This is the Internet’s Record Store
10,000 publishers
2,000,000 titles
100,000,000 downloads DIGIDAY
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .

9. This is the Most Effective Way to Grow -- and Keep -- Your Fan Base
Bundle was hands-down the most effective form of
promotion used to drive traffic to iTunes album preorder.
Zach Koche, Family Management (Hundred Waters)
60 - 90% conversion to download average
21 - 25% social share rate
10 - 15% conversion to paid artist properties
2 - 10% conversion to email subscription
DIGIDAY
BitTorrent, Inc. | Corporate Overview

10. BitTorrent Bundle Users Make Up a Massive, Influential Youth Audience
DIGIDAY
BitTorrent, Inc. | Corporate Overview
255MM
200MM
24MM
41MM
70MM
170MM 175MM
Monthly Active Users

11. Our Community is Young, Curious, and Tech-Savvy
BitTorrent DIGIDAY
users spend more money, and more time, on content
(online and offline) than their digital peers.
BitTorrent, Inc. | Corporate Overview
10% Grad School
<18
18-24
25-34
35-44
45-54
55-64
65+
Young Adults
18%
26%
19%
17%
13%
6%
2%
Mostly Male Tech-Savvy Students
11% Female
a
89%
Male
39%
College
Grads
51%
HS
Students

12. Our Community is Passionate About Digital Content
34% more DVD purchases
34% more in-theater movies viewed
100% more likely to have a paid music subscription DIGIDAY
more likely to 33% BitTorrent, Inc. | Corporate Overview
more likely to buy albums online

13. Our Community is Passionate About Gaming
Midcore
MMO
RPG
FPS desktop
Web-basedDIGIDAY
more likely to BitTorrent BitTorrent, Inc. | Corporate Overview
drives over 70M gamers per month
to gaming sites & apps, across genres:

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Core User Behaviors and Values
● Tech-obsessed and tech-influential
● Passionate about entertainment
● Lives mobile, lives connected
● Invested in creativity
● Early adopters, social broadcasters
DIGIDAY
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BitTorrent, Inc. | Corporate Overview

15. What Makes Bundle Different? DIGIDAY
BitTorrent, Inc. | Corporate Overview

16. Built to Help Video Projects Find Fans
Bundle campaigns deliver more impressions for artists & advertisers than YouTube.
DIGIDAY
Kaskade Tour Doc Preview X YouTube:
143K total streams. Kaskade Tour Doc Preview X Bundle:
More than 4.2MM total downloads / streams.
29X reach versus YouTube.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .

17. Built for Bigger Stories
Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.
DIGIDAY
1.8MM
downloads
5 of 2013’s most downloaded
Bundles were 3GB or more. 1.2MM
downloads
2.0MM
downloads
2.5MM
1.3MM
downloads
downloads
2.9GB 3.7GB 4.7GB 6.3GB 11.5GB
Marc Ecko Pretty Lights Tim Ferriss Madonna Berklee
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .

18. Built for Richer Experiences
Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. It’s a distribution
platform for everything from film to photo, art, music, and merch discounts.
DIGIDAY
De La Soul Bundle:
Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .

19. Built for Control: Publisher-Owned Stats & Subscriber Lists
Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.
DIGIDAY
BitTorrent, Inc. | 2014 Artist Overview For Internal Presentation Purposes Only, Not For External Distribution .

20. Network DIGIDAY
BitTorrent, Inc. | Corporate Overview
The BitTorrent Media

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The BitTorrent Media Network
Our advertisers operated DIGIDAY
have seen 2-5x ROI with BitTorrent owned &
properties vs. working with other marketing channels.
Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:
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BitTorrent, Inc. | Corporate Overview

22. Scale and Reach With BitTorrent Ads
Our advertising platform is built to scale, serving 10 Billion monthly impressions
across DIGIDAY
IAB-standard video, banner, and mobile ads.
300x250 Video
& Display
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .

23. IAB and Native Ads
300x250 Video
& Display DIGIDAY
Featured Web
Text + Banner
Unit
In addition to IAB-standard ads, BitTorrent offers prominent native ad
placements that deliver strong performance.
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .

24. Pre-Roll Video
Large-format video advertising to drive pre-roll engagement
for brand and gaming advertisers.
DIGIDAY

25. Mobile Advertising
Reach your mobile users on the #3 ranked app in Google Play store.
Mobile banners and interstitial inventory with high tablet adoption.
DIGIDAY
BitTorrent, Inc. | Title For Internal Presentation Purposes Only, Not For External Distribution .

26. Publisher Stories DIGIDAY
BitTorrent, Inc. | Corporate Overview

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Moby: Album Launch Campaign
DIGIDAY
To launch his 2013 album innocents,
Moby created an interactive remix
project, delivered via BitTorrent
Bundle.
Fans used stems to create 68K new
versions of tracks from the original
album.
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RESULTS
8.9MM downloads
138K iTunes impressions
68K remix interactions
BitTorrent, Inc. | Corporate Overview

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Cut/Copy: Music Video Activation
BitTorrent Bundle delivered the
first-ever 3D printed, open sourced
music video to support the launch of
Cut/Copy’s “We Are Explorers” music
video.
DIGIDAY
The BitTorrent Bundle included the
music video, the 3D print files and
filming instructions from the shoot.
RESULTS
2.6MM downloads
408K streams
51K email subscribers
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BitTorrent, Inc. | Corporate Overview

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VICE X Madonna: Social Good Initiative
DIGIDAY
BitTorrent Bundle partnered with
Madonna and VICE to launch a
global freedom of speech initiative:
Art For Freedom.
The BitTorrent Bundle contained a
20-minute film, photoset, and call to
contribute to the cause.
RESULTS
1.2MM downloads
84K supporters enlisted
170 countries reached
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BitTorrent, Inc. | Corporate Overview

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Drafthouse Films: The Act of Killing OSCAR Promotion
In partnership with Drafthouse Films,
we delivered a download as digital
testimony: a behind-the-scenes look at
The Act of Killing to mark the film’s
2013 Oscar nomination.
The Bundle contained exclusive
content from the filmmakers --
reaching audiences in Indonesia,
where the doc was censored.
RESULTS
3.5MM downloads
51K iTunes impressions
45K Indonesian impressions
DIGIDAY
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BitTorrent, Inc. | Corporate Overview

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Curren$y: Mixtape Launch Campaign
Curren$y used BitTorrent Bundle
to reinvent the mixtape: the old
school, immersive, multimedia
experience of opening an artist-crafted
DIGIDAY
cassette, or an art-heavy
vinyl.
The BitTorrent Bundle contained
12-tracks, a documentary, tour art,
ticket links, and print-able
coupons.
RESULTS
4MM downloads
30% increase in ticket sales
500% growth in merch traffic
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BitTorrent, Inc. | Corporate Overview

32. Thank You DIGIDAY
BitTorrent, Inc. | Corporate Overview