Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Ed Wise of Funny or Die and his client from Pepsi, Joshua Nafman, discuss the importance of making brands laugh. Presenters: Joshua Nafman, digitai brand manager, PepsiCo @jnafman Ed Wise, svp, Turner Branded Entertainment @EdTurnerBE

5. WEB FILM
THE TELEVISION
OCCASIONAL

6. Premiere 21 st-Century Comedy Brand
Content * Community * Culture
Community Community Culture
Social Media Relationships People Drive Brand
4.6M Followers  Talent  Passionate
(#1 Comedy / Top 15 Brand)
 Bloggers  Authentic
1.8M Likes
 Media
300K Followers  Talent-Centric
700K Subscribers

7. MOBILE EMBEDDED
NEW PRODUCTS PLAYERS
INTERACTIVE TVs DIGITAL
& CONSOLES PARTNERSHIPS
OFFLINE
PARTNERSHIPS

8. CONCEPT IDEATION PRODUCTION/DIRECTING/
(Custom & Existing) EDITING
WRITING PROMOTION &
(Script & Loose Improv) PRESS
DISTRIBUTION &
TALENT
LICENSING

9. • Have been producing branded entertainment
since 2007
• Over 200 branded campaigns produced to date
• Have produced content for every possible category
• Webby Award winner for best branded entertainment
(2011)
• Utilize same creative staff as our celebrity/
non-branded videos
• We know comedy

11. FOD Branded Entertainment Client Roster