Ian Schafer from Deep Focus & Emily Cloud from Nestle's presentation deck from Digiday Platform Summit, August 14, 2014.

1. @emcloud, @nestle
@ischafer, @deepfocus
Using Platforms To Drive
Integrated Marketing
14 August 2014

2. One
at a Time

3. Category leaders

4. with 24 brands

5. But how do we continue
to relate as consumers
become dependent upon
apps and platforms for
content?

6. And how do we turn platforms into
engaging, attitude-changing media
that scales?

7. Over
a billion
tweets
every 3 days

8. 39
tweets from
every minute
from pet owners
are relevant to us

9. so we embedded Deep Focus’ always-on
Moment Studio @ Purina to be more relevant to them.

10. And we promote the best content to ensure
that the right people see it.
We review thousands and thousands of conversations/day
and respond to nearly a thousand tweets every week,
averaging an identification-to-response window of about 2
hours.
to deliver thousands of pieces of
personalized content each month directly to
thousands of people that need them –
whether they asked us for them or not.

11. I love playing with my cat Pixie, she
makes everything so much better!

23. 173,000,000
138,000,000
IMPRESSIONS BY PLATFORM APRIL 2013 - APRIL 2014
Source: Simply Measured, Facebook Insights; Date range: April 2013 to 2014. Twitter Impression Volume=Post Impressions + Impressions from Mentions ; Instagram Impressions are indicative of posting volume and follower count;
Facebook Impressions=Organic/Viral Impressions + Paid Impressions; YouTube Impressions=Video Views
35,000+ personalized engagements
#57
95%
response rate

24. Utilizing the power of platforms & visual
storytelling to build our brands

25. 1) From sponsorships to partnerships.

28. 2) From brand ecosystem to being wherever
our consumer is.

29. 2) From brand ecosystem to being wherever
our consumer is.

30. 2) From brand ecosystem to being wherever
our consumer is.

31. 2) From brand ecosystem to being wherever
our consumer is.

32. 2) From production to production x
distribution.

36. ANY QUESTIONS?
@emcloud @nestle
@ischafer @deepfocus

37. Slide title copy area
@emcloud, @nestle
@ischafer, @deepfocus