4. #DigidayDBS @AngWWells @shareenpathak
5,000+
customers
engage
with
GM’s
service
reps
via
social
each
month
General Motors
Using new channels to build relationships with current and potential
customers – providing value to retain engagement and loyalty
Through
July
2015,
GM
has
responded
to
15,000+
tweets
this
year,
all
viable
leads
500+
employees
from
PR,
sales,
markeEng,
&
customer
service
represent
GM
on
social
5. #DigidayDBS @AngWWells @shareenpathak
Increases
visitor
traffic
redirected
from
social
media
to
website
by
135%
Sapporo Breweries
Strengthening and expanding marketing channels through social
media engagement
Responds
to
posts
in
less
than
30
minutes
instead
of
3
days
Achieves
3x
higher
engagement
rates
over
compeEtors
6. #DigidayDBS @AngWWells @shareenpathak
100M+
followers
on
80+
social
channels
Deseret Digital Media
Listening and engaging with millions of followers with SRM
G e n e r a t e s
8 5 0
m i l l i o n
a d
impressions
monthly
#1
Facebook
page
for
overall
engagement
7. #DigidayDBS @AngWWells @shareenpathak
Uncovered
emerging
trend
in
social
using
SRM’s
theme
and
term
analysis
Polaris
Industries
Listening for new product development: Tickled “pink” by voice-of-
customer insights from SRM
Developed
customer-‐inspired
product
line
driving
increased
loyalty
and
advocacy
Product
provided
a
new
revenue
opportunity
for
their
accessories
dealers
8. #DigidayDBS @AngWWells @shareenpathak
Shareen
Pathak
@shareenpathak
Brands
Editor
Digiday
Angela
Wells
@AngWWells
Senior
Director
Oracle
Social
Cloud
Seeking
Social’s
ROI?
You’re
Missing
the
Point
En1rely.