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Three Ways You Are Unknowingly Destroying Your Brand - DBS, 12/7/15

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Digiday
Digiday

Saul I. Leal from FamilyShare's presentation from the Digiday Brand Summit in Deer Valley, UT - December 7, 2015.

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4  languages  |  +100M  follows  |  +80  social  pages  |  22M  unique  |  3.1B  social  impressions
4  languages  |  +100M  follows  |  +80  social  pages  |  22M  unique  |  3.1B  social  impressions
  3  Ways  You  Are  Unknowingly  Destroying   Your  Brand  and  Killing  Your  Audience Saul I. Leal- GM - FamilyShare Network @saulignacio 4  languages  |  +100M  follows  |  +80  social  pages  |  22M  unique  |  3.1B  social  impressions
BoosGng  vs.  PivoGng  -­‐  quality  content  is  the  new  commodity   Nurturing Your Audience!1  -­‐  Buying  your  way  into  the  customers’  mind! +   =  
Nurturing Your Audience! BoosGng  vs.  PivoGng  -­‐  quality  content  is  the  new  commodity  
Nurturing Your Audience! Interrupt  vs.  Intrigue  -­‐  using  data  as  way  to  increase  engagement     2  -­‐  Taking  Plato’s  approach  !
Principle  #3   Nurturing Your Audience! 1,727,488 ! Reach in 4 days! 498,432! Reach in 1 week!
Nurturing Your Audience!3  -­‐  Overthinking  the  wrong  metrics    ! Demographic  vs.  Moments  That  MaQer  -­‐  quality  content  is  the  new  commodity  
Nurturing Your Audience!
4  languages  |  +100M  follows  |  +80  social  pages  |  40M  PV  |  22M  unique  |  3.1B  FB  impressions

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Three Ways You Are Unknowingly Destroying Your Brand - DBS, 12/7/15

  • 1. 4  languages  |  +100M  follows  |  +80  social  pages  |  22M  unique  |  3.1B  social  impressions
  • 2. 4  languages  |  +100M  follows  |  +80  social  pages  |  22M  unique  |  3.1B  social  impressions
  • 3.   3  Ways  You  Are  Unknowingly  Destroying   Your  Brand  and  Killing  Your  Audience Saul I. Leal- GM - FamilyShare Network @saulignacio 4  languages  |  +100M  follows  |  +80  social  pages  |  22M  unique  |  3.1B  social  impressions
  • 4. BoosGng  vs.  PivoGng  -­‐  quality  content  is  the  new  commodity   Nurturing Your Audience!1  -­‐  Buying  your  way  into  the  customers’  mind! +   =  
  • 5. Nurturing Your Audience! BoosGng  vs.  PivoGng  -­‐  quality  content  is  the  new  commodity  
  • 6. Nurturing Your Audience! Interrupt  vs.  Intrigue  -­‐  using  data  as  way  to  increase  engagement     2  -­‐  Taking  Plato’s  approach  !
  • 7. Principle  #3   Nurturing Your Audience! 1,727,488 ! Reach in 4 days! 498,432! Reach in 1 week!
  • 8. Nurturing Your Audience!3  -­‐  Overthinking  the  wrong  metrics    ! Demographic  vs.  Moments  That  MaQer  -­‐  quality  content  is  the  new  commodity  
  • 10. 4  languages  |  +100M  follows  |  +80  social  pages  |  40M  PV  |  22M  unique  |  3.1B  FB  impressions