ChoiceStream provides complete solutions for programmatic campaigns. These solutions range from automated audience research through real-time dynamic creative and optimized media buying to persona mapping and insights. Bill Guild will explain how each separate solution works and how they can work together to collect unique consumer data, engage audiences at unprecedented levels, and give Brand Hackathon teams a competitive edge.

1. www.choicestream.com Confidential 1
BillGuild,VP Markting
BGuild@ChoiceStream.com
Tools for Innovation
in Interactive Campaigns
Agency Innovation Camp

2. Creative Media AnalysisPlanning
Qualified Uniques
• Time
• Geo
• Audience
• Placement
• competition
• preference
• intent
• adapt in real-time
• interactive
• integrated optimization
• Standard reporting
• Advanced insights
• Custom analysis
Planner Studios
Server
Console
Cruncher
DMP

3. Poll-based
Audience
ChoiceStream
Modeling
ChoiceStream
Data Platform
1. Conquesting Audience
3. Hard-to-Find Audience
2. Immediate Intent Audience
4. Proprietary Audience

4. Luxury 38%
• Cosmetics
• Special Foods
• Kids Breakfast/Energy Bars
• ChildrenAge 7-9
• Lifestages GenX (27-42)
• Reading
• Back to School
Home-like 14%
• Peanut Butter
• HHI $125K - $149K
• KidsCandy
• Men’s Soap
• Electronics
• Home Owner
• Median HomeValue
Budget 28%
• Auto Insurance
• Recipes
• Investment
• Sports
• Mail Order
• VideoGames
• HHI $75K-$100K
Friends or Family 20%
• Music
• DecisionType – Feeling
• Kids Food Storage Bags
• Length of Residence < 3 yrs
• Carbonated Beverages
• HHI $50K - $60K
• Gardening

5. Weather Ads
1.
Profiled Ads
2.
Choice Ads
3.
ReactiveAds
7.
Combination Ads
8.
Live Feed Ads
4.
Localized Ads
5.
Carousel Ads
6.
(Weather + Carousel)
(Choice + Localized)

6. (blank) Relevant Creative
Purchased Ad Space
Real-time Creative
Optimizer
by Gender and Current Weather

7. Objective: Identify and reach audiences by specific needs
Approach: Capture individual preferences
Dynamically adjust messaging by preference:
 Warranty  All Wheel Drive  Fuel Efficient
Outcome: Self-declared audiences profiled, and analyzed
Multiple feature awareness
Differentiated website engagement
Preference appropriate messaging
✔
A4 Landing Page
Quattro Landing Page
Warranty Landing PageWARRANTY
ALL WHEEL DRIVE
FUEL EFFICIENT

8. (blank)
Relevant Creative
Purchased Ad Space Real-time Creative
Optimizer
a Carousel of wagons with the V6O first
View pixel

9. Waste
Promising
Audience
Incremental
Audience
• NewAudiences
• All Performing Content
Brand
Audience
Initial Audience
• Survey Discovery
• Site Look-alikes
• Endemic Content
Refined Audience
(endemic sites)
Refined Audience
• Refined Main Audience
• Other Performing Content
Refined Audience
(other sites)
New Audience
Integrate conversational data with the learning system

10. www.choicestream.com Confidential 10
BillGuild,VP Markting
BGuild@ChoiceStream.com
Questions