9. Retail Design 1. Sights on sidewalk: shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, Interior 4. Merchandise Display 5. Customer service
10. Retail Design is a strategy and part of Retail Strategic Plan: 1. Consumer Targets 2. Business Model 3. Merch-Services Mix 4. Touchpoints: Design
11. Touchpoints are every contact a customer has with your store and your brand in the store or outside the store, whether bricks and mortar or on-line
12. Touchpoints = customer contact points that influence customer thinking about the store and it’s offerings, that help make the sale
13. Influentials outside: conversations w/friends, teachers, role models, sights on the sidewalk, print media & online sites, social media chat
14. Influentials inside: store environment (exterior, interior), store clerks, clerk training (service, info), managers, merchandise, services, partners, stockroom
15. Controlable Influential: Retail Design Elements 1. Sights on sidewalk: shopping bags, T’s 2. Print: billboards, mags 3. Online sites 3. Store Exterior, Interior 4. Merchandise Display 5. Customer service
16. The more control over the context the more control over the Influential, and the more influence to make the sale
17. Context: ambience, background, connection, environment Most controllable context: the Store Environment Control is why there will always be brick and mortar stores
18. How to plan Retail Design Strategy , control the Context and Influence the sale