BBC Online Digital Leaders Presentation (23.10.2011)
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BBC Online Digital Leaders Presentation (23.10.2011)
- 1. BBC Online: Innovation & Delivery Kerstin Mogull BBC Future Media 13 October 2011 Future Media BBC MMXI
- 2. Content: What I Will Cover • Context & trends • BBC’s strategy proposals – Delivering Quality First • Delivering Quality First for Online • The Lessons • An illustration: London 2012 Future Media BBC MMXI
- 3. Evolution of our Services 1922 1970 2011 20XX Future Media BBC MMXI
- 4. Evolution of Delivery: from Analogue… BBC Content BBC Delivery Device Audience (Distribution) (Common Standards) Future Media BBC MMXI
- 5. Evolution of Delivery: … to Digital BBC Content Gatekeeper Many Audience (ISPs / Platforms Devices / networks) (No common Standards) Future Media BBC MMXI
- 6. Some old and new competitors Future Media BBC MMXI
- 7. Trends: Media consumption across TV, radio and online Weekly media hours consumed per UK head Source: Internal analysis, April 2011 Future Media BBC MMXI
- 8. Performance: BBC Online and iPlayer 2005 2006 2007 2008 2009 2010 32m 30m 125m Online Unique Users Average Weekly BBC Average Weekly iPlayer 28m Download Requests 26m 105m 24m 85m 22m 20m 65m 18m 16m BBC BBC 45m Onlin iPlay 14m e er 12m (Dec 25m 2007) 10m Jul Jul Jul Jul Jul Jul 8m 5m Jan Jan Jan Jan Jan Jan Sep Sep Sep Sep Sep Sep Mar Mar Mar Mar Mar Mar May May May May May May Nov Nov Nov Nov Nov Source: Sage, iStats Future Media BBC MMXI
- 9. Trends: Online Future Media BBC MMXI
- 10. Delivering Quality First: The Challenges • Licence Fee fixed at £145.50 until 2007 • 16% savings by 2016 ▪ To pay for World Service and other obligations ▪ To absorb rising prices • Similar savings for other cultural institutions and government bodies • The BBC’s funding is part of a bigger story across the public sector and the whole British economy. Future Media BBC MMXI
- 11. Delivering Quality First: The Solution • Live within its means ▪ Efficiencies ▪ Scope reductions or ‘cuts’ ▪ Significant job losses c2000 • Concentrate on what matters most ▪ Quality and creativity ▪ Key services, key genres ▪ Transform itself for the future ▪ Reinvestment in quality content ▪ One BBC with more collaboration ▪ New platforms, new ideas, new ways of working Future Media BBC MMXI
- 12. Delivering Quality First for Online: Fewer things Better 2013 Future Media BBC MMXI
- 13. Delivering Quality First for Online: Four Screens Future Media BBC MMXI
- 14. Delivering Quality First: Smart TVs Future Media BBC MMXI
- 15. Delivering Quality First: Mobile Future Media BBC MMXI
- 16. Lessons along the way • Bring the audience along ▪ Be where the audience/consumer is ▪ Make it easy to use digital technology – help those left behind • Bring the organisation along ▪ Leaders aligned around digital agenda ▪ Understand and simplify a complex world ▪ Plain English ▪ Editorial & technology working together ▪ Room for innovation (and failure) • Be good at implementation ▪ Be agile and responsive - iterative ▪ Back more than one horse ▪ Understand the new business models Future Media BBC MMXI
- 17. Technology and Editorial working in partnership Future Media BBC MMXI
- 18. 2012 Olympics: An Opportunity Future Media BBC MMXI
- 19. 2012 Olympics: Proposals Future Media BBC MMXI
- 20. 2012 Olympics: Proposals Future Media BBC MMXI
- 21. 2012 Olympics: Proposals Future Media BBC MMXI
- 22. BBC Online: Innovation & Delivery Kerstin Mogull BBC Future Media 13 October 2011 Future Media BBC MMXI