Google Presentation on Insights and Public Data as poa

1. Insights and Data Tools
Nicola Arnold
Industry Analyst – Education, Non-Profits and Government
Google Confidential and Proprietary

2. Organize the world's
information and make it
universally accessible
and useful.

3. Insights for Search
www.google.com/insights/search
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4. Google Confidential and Proprietary

5. Qui
z!
What was the fastest
rising search in the UK, in
the last 7 days?
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6. Qui
z!
Which city has shown the
most interest in floods in
the last 90 days?
Google Confidential and Proprietary

10. Flu Trends
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11. Google Confidential and Proprietary

12. Google Confidential and Proprietary

13. Google Public Data
Google Confidential and Proprietary

14. Organize the world's public data and make it
universally accessible and useful.

15. Users interest in public data (Demand)
1 education statistics by school 12 oil price
2 unemployment 13 last names
3 population 14 poverty statistics
population, cities 15 mortality
population, density mortality, swine flu
population, growth mortality, infant
4 sales tax mortality, teen suicides
5 salaries 16 election results
6 exchange rates 17 consumer price index/inflation
7 crime statistics 18 cost of living
crime statistics, human trafficking 19 accident statistics
crime statistics, homicides accident statistics, car/traffic
crime statistics, hate crime accident statistics, drunk driving
8 prevalence accident statistics, distracted driving
aids 20 gas price
alcohol abuse 21 prison statistics
drug abuse 22 earthquake statistics
9 GDP 23 obesity statistics
GDP, nominal 24 solar energy
GDP, real solar energy, production
10 minimum wage solar energy, costs
11 disaster statistics 25 baby names
disaster statistics, hurricanes
disaster statistics, floods Statistical topics of interest, based on Google.com queries
disaster statistics, storms

16. One box
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17. Knowledge Panel
Google Confidential and Proprietary

18. Easy-to-Explore
International database - Fertility rate
Map visualization
Embedding (chart), Embedding (application), Sharing

19. Some examples
• International:
o Aids (PDE)
o Life expectancy (1box)
o Military expenditures (1box)
o Gender equality - representatives in parliament (PDE)
o Fastest internet (PDE)
• USA:
o Federal Government Spending
§ Outlays for statistical offices
o Energy mix (production)
o Sexually transmitted diseases
o Average house prices

20. Re-usable
Full page embed (UNDP)

21. And lots more!
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27. Appendix
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28. Organize (1)
Dataset Publishing Language Metadata contents
(DSPL) 1. Dataset info (name, description, URL,
• Designed for interactive exploration etc.)
and visualization 2. Provider info (name, description, URL,
• Released under BSD, open source etc.)
license 3. Concepts
• Combines data tables (CSV) with o Dimensions (e.g., "time", "country",
"gender", "state") --> canonical
metadata (XML) concepts
• Works best with categorical, time o Metrics (e.g., "population",
series data ... ... but can represent "unemployment")
generic collections of tables too 4. Slices
5. Tables
6. Topics
Google Confidential and Proprietary

29. Organize (2)

30. Organize (3)
• Bundle (zip) xml + csv files
• Upload on http://www.google.com/publicdata/admin
• --> Instant visualization!
See http://code.google.com/apis/publicdata for more details
Typically data transformation steps are in between published content and
DSPL .csv slices.