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Social networking and online community-building
- 1. facebook, twitter and ning, oh my Internet Marketing of Books and Ebooks December 2, 2009
- 24. Social Ads: Useful For… Events Contests D2C Offer Groups/Pages Content Offer Announcements
- 30. Just heard Mitchell on CBC-Radio - definitely going to buy her book SEA SICK - http://tinyurl.com/bk492k 10:49 AM Mar 4th
- 33. Home
- 34. Profile
- 35. @ replies
- 36. Lists
- 37. Lists
- 44. Ning
Notas del editor
- Since Facebook and Twitter are large social networks already, I’ll talk mostly about how to use these tools for marketing, and will touch very briefly on building a social network in Ning. What your authors can be doing and keys to success. But first - a very brief history.
- Social networks are not new. You might recognize some of these - that started at least 10 years ago all with different business models.
- There are now an endless number of social networks that you can become a part of.
- So many that social networking sites now account for 10% of all internet traffic.
- So once a day or once every other day is fine.
- While it is important to have a company presence on facebook, your authors are a key brand - and they need to be equiped to build their own profile online.
- Create discussions here for all of your authors to come and participate in.
- In May 2007, Facebook opened up their platform to developers to build applications themselves. There are over 400,000 developers now building hundreds of thousands of applications.
- Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. But really, twitter is….
- By the end of 2009, there should be 18 million users on twitter. Growth is over 1000% per month.
- Who should you follow? People you know and companies you like. Then people you’re interested in following.
- This is where you enter your tweet.
- Usre your real name - but keep it short so that when people retweet you, it all still fits.
- Content can be updated quickly and easily and fed to multiple places via RSS. Instead of waiting to update your website or to send out a newsletter you can get news and info out right away. We also encourage consumers to sign up and follow us on twitter and on facebook from our newsletters and websites.
- Tweetdeck - allows you to organize the people you follow into groups. Twitpic - allows you to upload photos. Hootsuite - schedule tweets in advance. Tiny URLs. Uber Twiter or Twitter berry. Twhirl allows you to manage multiple twitter accounts.
- Customize Google Analytics.
- People often argue that the ROI is difficult to meausre in social marketing. I would say that it’s not difficult, it’s just different.