1. DIGIQOM Centre of Excellence

2. WHY BOTHER ABOUT SOCIAL MEDIA?
FIRST STEPS AND INTRODUCTION
DIGIQOM Centre of Excellence

3. So what is Social Media?
DIGIQOM Centre of Excellence

4. Our World
Google Dependent
Facebook Friendly
Twitter Guided
Instant messaging led
Powered to publish and create news
Recommendation driven
DIGIQOM Centre of Excellence

5. Where is the Audience
2/3 of the global internet population is on Social Networks
AC Neilson Survey 2009
Visiting Social Networking sites is the 3rd most popular
activity online ahead of Email
Source AC Neilson
50% of all Indians on the internet are on social networks
19 Million
Indians spend their Time on social network everyday
Source - Comscore
DIGIQOM Centre of Excellence

6. Challenge Faced by Brand Communicators
2/3 of the economy
is now influenced by
Personal Recommendations….
(Source: McKinsey Quarterly)
We have reached a point where:
14% of people trust ads
78% of people trust consumer
recommendations
(Source: Neilsen Global Trust In Advertising Survey, 2008)
DIGIQOM Centre of Excellence

7. The Internet is Social
DIGIQOM Centre of Excellence

8. PR Influenced by Personal Opinions
DIGIQOM Centre of Excellence

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15. MOST COMPANIES STILL TREAT
SOCIAL MEDIA
LIKE JUST ANOTHER
MARKETING CHANNEL….
When its MUCH MUCH MORE!
DIGIQOM Centre of Excellence

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23. Here’s what you need to do…
DIGIQOM Centre of Excellence

24. so where to start
DIGIQOM Centre of Excellence

25. DIGIQOM Centre of Excellence

26. Make
Consumers
Friends
Lets get your brand talking!
DIGIQOM Centre of Excellence