1. Introduction
Digital Insider: Hyper Local Online Advertising
Digital Insider’s online advertising solutions will bring you
pre-qualified leads in the geographic zone of your choice.
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Targeted Advertising
Paid Email Database Marketing
Digital Display Advertising
Search Engine Marketing (Paid Search)
Social Media Marketing
2. 1. Targeted Advertising
Do you know where your “leads” are coming from?
Don’t waste your money with un-targeted advertising.
Example of a new client pursuing the New York/Philadelphia Market:
Wasted Investment
Targeted Advertising
3. 1. Targeted Advertising
Digital Insider Only Targets
Hyper-Local Buyers
Advertising is no longer
a guessing game.
Digital Insider can target
your investments to a mile-radius
of your choice.
In-Market Coverage
Conquest
Competitive Targeting
We audit all of our hyper-local
investments regularly, ensuring that only
pre-qualified prospects in your chosen
geography are advertised to.
The best part? It’s all trackable.
4. 2. Paid Email Database Marketing
Certified Response Network
Certified Response Network is Digital Insider’s flagship paid email
marketing program. Our comprehensive database of consumer and
business records can be sorted by hundreds of filters, ensuring only
pre-qualified leads get solicited.
Common filters for sorting our database include:
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Lead Type
Demographic Selections
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Demographic
Selections
Geographic
Selections
Age, Education, Homeowner, Income, etc.
Geographic Location (by zip code radius)
Business to Consumer
Business to Business
Personal Interest
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Automotive, Sports, Fine Dining, etc.
Pre-Qualified Lead
5. 2. Paid Email Database Marketing
Call-to-Action Creative
Generates Leads
Digital Insider prides itself on professional creative made to convert
leads into customers. Our email program allows for complex layouts
with deep-page linking and is tested to make sure it opens properly
no matter how a user views the message.
To the left is an example of an email blast created with the intent to
drive customers to a specific call-to-action. The design technique
employed is called the “Z-Layout” and takes advantage of 4 of the
big principles of an effective design:
Branding
Hierarchy
Structure
A Call to Action
6. 2. Paid Email Database Marketing
Performance
Digital Insider offers many database
marketing programs, but they all have
one thing in common: high performance.
Here are stats from one of our programs,
Certified Response Network, that
regularly outperforms organic search,
cost-per-click and digital display
advertising in performance.
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Ranked 3rd in all traffic.
Brought in almost 400 visitors, with a very
impressive new visit rate of over 98%.
Increased traffic for the week of 15%.
Lifted goal completions a
whopping 118% for the week.
Over 40% of visitors completed a goal.
7. 3. Digital Display Advertising
Skyscraper: 160x600px
Leaderboard: 728x90px
3 Most Common
Banner Sizes for
Digital Display
Our creative department can provide all your
design needs, or you can supply your own.
Box: 300x250px
8. 4. Paid Search Engine Marketing
Good Ad
ad copy with a
call to action
Better Pay-Per-Click
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sitelink extensions
Better Ad
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+call extensions
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Great Ad
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+location extensions
Your ad can begin running the day
the campaign is launched.
You set your budget and maximum
cost-per-click you’re willing to pay.
Campaigns can be targeted to
precise geographic areas and set to
run on days/times of your choice.
Retargeting campaigns show highly
targeted ads to people who have
visited your website.
Ads can be targeted to mobile
devices.
9. 4. Paid Search Engine Marketing
Maximize Your Mobile Presence
call extensions
location extensions
10. 5. Social Media
Scenario:
Your fan page has 200 fans.
Average member has 200 friends each.
If only 3% of fans Like, re-post, share or subscribe?
We can forecast:
3%
re-post your
message
6 fans re-post
x
200 average
friends per fan
1,200
potential fans
passing
information
from person to
person
11. 5. Social Media
Facebook
Customization
Social media is a powerful tool for building an engaged
customer base and fielding customer service requests.
It’s also paramount to controlling your reputation.
Digital Insider’s social media strategy includes
customized Facebook applications made to build a
following and drive traffic to your website.
This example shows how a simple call of action can
result in tremendous results:
4.5 Star Rating
