Business Model Canvas (BMC)- A new venture concept
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Media and Communications
Industry Leaders Rely on the Power of On-Demand
Media and communications companies around the globe are going on demand with
salesforce.com. With world-class applications tailored to address the day-to-day challenges facing
sales organizations in print and publishing, digital and interactive, entertainment, advertising,
wireless, wireline, cable and satellite, Salesforce has become the trusted on-demand standard
industry-wide.
No wonder Salesforce is already at work for industry leaders like Charter Communications,
DoubleClick, Genesys Conferencing, InfoWorld, Sprint Nextel, and Time Warner Cable Business
Class.
All the CRM Features You Need for Success
With the award-winning Salesforce CRM solution, media and communications professionals are
able to manage critical client information—from contact details to activity history—all in one
place. Salesforce wins rave reviews from analysts, the media, and customers for its ease-of-use
and its point-and-click customization capabilities, so you can be confident that your users will
embrace Salesforce like no other application. That’s why customers like Sprint Nextel, for
example, confidently rolled out Salesforce to 5,000 sales professionals across the organization.
AppExchange
The most customizable CRM application
MediaTrak &
The ultimate integration of client and agency information, campaign objectives, and MediaTrakLIVE
syndicated research
PR Manager
The most trusted on-demand solution for availability, performance, and security
YouTube Mashup 1.1
A selection of pre-integrated media and communications apps in the AppExchange
Effective Client Relationships Have Never Been More
Datasheets
Important in Media and Communications
Sales Force Automation
Shifts in the media and communications landscape, such as
advertising on the Internet and other alternative media strategies, Marketing Automation
require sales teams to optimize their client relationships more than
ever. Salesforce benefits all members of the organization by
providing a comprehensive view of the customer and the Customer Success
business—including accurate forecasting—to everyone from sales
reps to management. For example, Dow Jones Newswires realized Alltel
early on that they needed tools that would give them real-time
Charter Communications
access to any account information that could help their salespeople
and customer support group. By using Salesforce, Dow Jones now has a single, customized view Dow Jones Newswires
of customers' real-time sales, financial, and support information. With its award-winning user
interface, Salesforce enables account managers to focus on the primary objective—winning new DoubleClick
business. All your customer information is available in a single repository for client campaigns, InfoWorld
RFPs, pricing, proposals, correspondence, activities, and contacts. That’s how the Time Warner
Cable Business Class team increased productivity by 10 percent after implementing Salesforce. InterActiveCorp
Going Digital to Sell Beyond Print Sprint
To get onboard with the digital era, media professionals must sharpen their own selling Time Warner Cable
techniques with collaborative sales solutions that provide fast access to data. Salesforce Business Class
facilitates cross-platform marketing programs and integrated proposals to leverage all of your
brand assets, allowing sales team to compete more effectively for client business. Additionally, More...
production teams and management can provision insertion orders and positioning schedules more
effectively.
Analyst Research
Collaborate With Your Clients and Agencies
Leaders in the media industry, from the largest publishing houses to independent websites, are Forrester's Trends 2007:
choosing salesforce.com to grow their books of business. With Salesforce, media organizations Customer Relationship
can manage relationships with clients, agencies, and sister properties using a single, user-friendly Management
application.
2007 Sales Performance
Propel Corporate Selling Across All Your Media Assets Optimization Report
In an increasingly competitive environment, media organizations need to be able to leverage all
of their brand assets. Publishing houses require client visibility to cross-sell sister publications, Salesforce.com Sets Its
websites, television and radio properties, and other media assets. Salesforce enables corporate Sights High with Apex
sales teams to collaborate with the respective sales managers of their company’s various
properties.
http://www.salesforce.com/industries/media-center/ 5/6/2008
