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World Brand Academy

Выступление Nick Morley - Adobe на Саммите Digital Branding - Best Practice Guide, 5-6 июня 2013

Tecnología Empresariales

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Digital Marketing Cloud
Nick Morley – Managing Director, EMEA, Media./Social/Russia
1

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
TABLETS
+72%YOY
$188B
n
ONLINE MEDIA
BUYING
8 zeta bytes
BIG DATA
+50%VIDEO
STREAMS
62%
MOBILE APP REVENU
$327Bn
eCommerce

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
ADOBE ANALYTICSADOBE ANALYTICS
ADOBE EXPERIENCE MANAGERADOBE EXPERIENCE MANAGER
ADOBE TARGETADOBE TARGET
ADOBE SOCIALADOBE SOCIAL
ADOBE MEDIA OPTIMIZERADOBE MEDIA OPTIMIZER
AdobeAdobe
MarketingMarketing
CloudCloud

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SOCIALSOCIALSOCIAL
TESTINGTESTINGTESTING
OPTIMIZINGOPTIMIZINGOPTIMIZING
EXPERIENCEEXPERIENCEEXPERIENCE
ANALYTICSANALYTICSANALYTICS
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Digital Marketing Cloud Nick Morley – Managing Director, EMEA, Media./Social/Russia 1

3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. TABLETS +72%YOY $188B n ONLINE MEDIA BUYING 8 zeta bytes BIG DATA +50%VIDEO STREAMS 62% MOBILE APP REVENU $327Bn eCommerce

5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5 ADOBE ANALYTICSADOBE ANALYTICS ADOBE EXPERIENCE MANAGERADOBE EXPERIENCE MANAGER ADOBE TARGETADOBE TARGET ADOBE SOCIALADOBE SOCIAL ADOBE MEDIA OPTIMIZERADOBE MEDIA OPTIMIZER AdobeAdobe MarketingMarketing CloudCloud

6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. SOCIALSOCIALSOCIAL TESTINGTESTINGTESTING OPTIMIZINGOPTIMIZINGOPTIMIZING EXPERIENCEEXPERIENCEEXPERIENCE ANALYTICSANALYTICSANALYTICS 6

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