The document discusses optimizing WordPress sites and web content for search engine optimization. It covers best practices like using keyword-rich titles, meta descriptions and images. It also discusses using the Yoast SEO plugin to optimize titles, descriptions and rel=author tags. Proper use of categories, tags and 301 redirects are also covered.
4. The foundation of on-page SEO
photo: Pond5
Poll your client base for terms
List multiple ways to say the same thing
Use the Google Adwords keyword tool
Check out Google Suggests & Google Insights
more about this later …
5. Use keywords in the naming
structure of Web site
Keyword-rich domain name
People use your business name or your
domain name as the anchor text of a link
6. Anchor text
Anchor text is the visible, clickable text
in a hyperlink
Search engines give weight to the
keywords used in link so don’t use “click
here”
7. Use keywords in the naming
structure of web site
Keyword-rich domain name
People use your business name or your
domain name as the anchor text of a link
Adjust Permalink settings to add
keywords to site urls
10. If it's good for site visitors,
Google likes it!
B
11. WordPress SEO by Yoast
A powerful WordPress plugin
Plugin incorporates best practices
Wide variety of functions in one plugin
Titles and meta descriptions
Breadcrumb Trail
Permalink clean up
xml sitemaps
Edit your robots.txt and .htaccess
Clean up head section
Author rel
Easy to migrate from All In One SEO
12. What is a meta title and meta
description?
HTML code that search engines read
Shows in search engines results
Accurately summarize page content
Important elements in search engines’
algorithm and for searchers
Should contain your keywords
14. Writing your titles and metas
Enter a 70 character custom Title
Enter a 155 character custom description
15.
16. Rel=Author
links an article's byline to an author's website profile page
displays author photos in search results
links the search result byline to the author's Google Plus profile
displays the number of circles the author is in on Google Plus
adds a more by this author link to the search result
tells Google that this is a reputable link
18. 301 redirects via .htaccess
# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress
redirect 301 /oldurl.htm http://newurl.com/newpage
19. Changing the Permalink Structure
on an Established Site
for default post id ?p=123 WordPress will
automatically forward to the new structure
for date or numeric permalink structure you’ll
need to redirect your old permalinks to your
new ones at the top of the .htaccess file
yoast.com/wp-content/permalink-helper.php
learnwp.ca/wordpress-dashboard/changing-permalinks
20. Don't block search engines!!!
Settings -> Privacy ->
Allow search engines to index this site .
22. How to do better in
Part 1: Optimizing Your WordPress Site
Part 2: Optimizing Your Web Content for Search
23. The foundation of on-page SEO
photo: Pond5
Poll your client base for terms
List multiple ways to say the same thing
Use the Google Adwords keyword tool
Check out Google Suggests & Google Insights
25. Google Suggests; Google Insights
Google Suggests:
Begin typing some of your keyword terms in
search - Google will suggest endings for
your terms
Google Insights: For patterns
http://www.google.com/insights/search/
26. Getting ready to write web copy
You're writing for two audiences
For the way people read on the web
For search engines
Humans trump
search engines!
photo: Pond5
27. How to write for site visitors
People read differently on the web SO ...
Call-to-action button
Main message above the fold
Use H2 & H3
Short sentences & paragraphs
Bulleted lists
Anchor text
Inform and entertain
28. How to write for search engines
Use your keywords - naturally:
No keyword stuffing
o meta tags o H2 & H3
o page titles (H1) o images
o body text o anchor text
Check your Theme's headings
Check with Yoast's Page Analysis feature
29. Using categories and tags
interlinking:
You’re probably already linking to other posts on your site
but have you considered linking to a tag or category?
titles & descriptions for tags & categories:
Using the SEO by Yoast WordPress plugin you can
optimize your taxonomy and archive pages.
Cleaning up Tags & Categories with Yoast's new tool
http://yoast.com/optimizing-tags/ - Term Optimizer
30. Optimizing images for search
These textural clues tell
Search Engines
what images are about
Use descriptive keyword rich image file names
(i.e. “my-keyword.jpg”)
Optimize the Title and Alt Tag of each image.
When appropriate, use captions to describe your
image
31.
32. Optimizing images for search
- page speed
Keep image file size as small as possible
Don’t scale images
Use background images that repeat
33. Going off page...
Link Building
Number of inbound back links
How reputable is the link
Relevance of link
Anchor text
34. Attract traffic
Create great content
Commenting
Social media
Guest blogging