Social media strategy for government businesses

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The Social Executive

Presentation to CeBIT on Digital for Government

Empresariales Tecnología

CeBit
Dionne Lew
Director Corporate Communications

Who is the customer?

What do they want ?
When?
How?

All channels should be underpinned
by strategy

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Linked is the new business lunch gone GLOBAL. Nearly 300 million people from 200 countries available speaking 20 different languages are at this table. It’s a great opportunity for professional development and business growth by bringing people with mutual interests together. You can reach out on LinkedIn to people you don’t know to grow your network but you’ve got to do that in the right way. That process begins long before you sit down to write. But when you do sit down to write, make sure you do it the right way. Here's a 7-step process for writing the perfect InMail.

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The social media real estate you put time into is as important as the suburb you invest in. The right place at the right price is what gives good returns. For time-poor professionals looking to start out in social media the sheer number of platforms to choose from can feel overwhelming – LinkedIn, Twitter, Facebook, YouTube, Pinterest, Google Plus? It’s a bit like selecting the ‘all suburbs’ search when you are trying to find somewhere to live. While I am loathe to suggest one platform to the exclusion of others (because together they create an amplification effect) if you’re a professional or need to reach high net worth individuals then research suggests that a great place to live is LinkedIn. This is why.

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Even if you want to avoid social media you can’t. Its pervasiveness & power to reach global audiences instantly creates dramatic impacts. Here are 3 reasons you can’t ignore it. 1. You can be drawn in 2. People in your business use it 3. The law says so This is the first in a series of presentations that looks at why you're already in social and gives you a list of important questions to ensure you, your Board and executives know how to answer.

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